Laura Mitchell, Author at The Social Lamb

The Social Lamb

Posts by Laura

Growing Your Social Media Community – The Dos and Don’ts

June 3rd, 2022 Posted by Uncategorized 0 comments on “Growing Your Social Media Community – The Dos and Don’ts”

Your followers are more than just a number; they are part of your online community. Viewing them as such will influence how you engage with and treat them. Growing your online community takes time and patience, and while there are some shortcuts that you can take to boost your following in the short term, these can have detrimental effects on your brand. We unpack some of our dos and don’ts when it comes to growing your social media community. 

Know Your Audience

This may sound obvious, but you would be surprised by how many brands and businesses don’t know their target audience, especially online. It’s important to be specific here – considering “everyone” as your target audience will only make it harder for you to create content and engage with them. Define your target audience’s age bracket, their interests, the challenges they face and so on. 

Thoughtfully Engage with Your Audience

Knowing your audience will help you appropriately engage with them. Create content that is relevant to your followers and give them the opportunity to get to know the real you. Ask them questions, and ask for feedback on products or services – creating a poll on Instagram is a fun way to do this. 

No one likes being ignored, so when a follower asks a question, sends a DM or tags you in a post, it’s important to respond. Taking the time to do this will also show that you care and value them. Meta Business Suite allows you to have saved replies for generic questions, and you can also set up an auto-reply for any DMs sent outside of your working hours. We recommend checking your inbox at least twice a day – once in the morning and the afternoon. 

Be Authentic 

People connect with people, and sharing your story will help you build a stronger connection with your audience based on shared values and interests. Your community wants to know that you are not just a faceless brand – share the people behind your brand, share your story along with your struggles and successes.

Collaborating with Other Brands

Collaborating is not just about working with a brand or influencer that has a huge following. Quality is as important, if not more important, than quantity. Choose like-minded brands or people who your audience will relate to. Instead of paying large amounts of money for influencers, consider working with brand ambassadors who genuinely believe in your brand and will tell their friends and family about it. Your audience trusts you and looks to you for sound advice, don’t collaborate with brands you don’t believe in. 

A common way to collaborate with other brands is through a giveaway. Remember, the goal is to widen your reach and acquire new followers that may turn into customers. To do this, you need to collaborate with a brand that will expose you to a new audience that will also care about your product or service.  

Don’t Buy followers. Ever

Yes, you can buy followers, but this is against Instagram’s terms of service, so the price you pay could be more than monetary. At worst, it could cost you your Instagram account and, at best, a decrease in engagement. When you buy followers, they are mostly bots and inactive accounts that won’t be adding any value and what good are thousands of followers who don’t engage with you? Engagement is key to how Instagram’s algorithm shows posts to users. Without likes or comments, your post probably won’t show up on your audience’s newsfeeds and it won’t show up on any Explore Pages. Other users may also be deterred seeing that you have thousands of followers and no engagement, which is why you should get followers the right way.

Don’t Play the Follow/Unfollow Game

How is this game played? By following accounts in your niche every day hoping that they will follow you back. After a few days, whether these accounts follow you back or not, you unfollow them to lower your follower/following ratio to make your account cleaner and manageable. This may seem like a good idea, but there are some major downsides! Instagram can detect how many accounts you are following and unfollowing, so they will block your page if they find you are taking shortcuts. You’ll lose the trust of your followers because this shows that they are just another number to you. You’ll also waste time keeping track of which accounts you have followed/unfollowed.

Followers need to be acquired the right way, through engagement, authenticity and quality content. Don’t be afraid to ask people to follow you too, you can work it into your content by pitching what your audience will get if they follow you or by hinting at upcoming content that they won’t want to miss. Sometimes people just need a nudge.


Have More Questions? Get in Touch!

Meta Business Suite on Desktop

Everything You Need to Know About Meta Business Suite

April 4th, 2022 Posted by Uncategorized 0 comments on “Everything You Need to Know About Meta Business Suite”

It’s been just over a year since Meta launched Business Suite, a free platform where you can manage both your Facebook and Instagram pages. No more constant flipping between the two, this all-in-one platform was designed to save business owners time and allow you to manage your pages in one place. There is always the initial awkward stage of getting used to Meta’s updates, but it is best to get acquainted with Meta Business Suite as it looks like it is here to stay and will most likely replace Facebook Business Manager.

Meta Business Suite vs Facebook Business Manager vs Creator Studio – Making sense of it all

You can do everything on Meta Business Suite that you could do on Facebook Business Manager, however, it offers more powerful features. It combines key components that you need to successfully manage your Facebook and Instagram accounts, these include posting, insights, advertising and messaging. 

Creator Studio is especially similar to Meta Business Suite. While Meta Business Suite lets you create and schedule posts, stories and ads across platforms, Creator Studio focuses on content tools for content creators and includes monetization features, post setup, post testing and a collection of royalty-free sounds.

Business Suite Features and How to use them 

Some of the keys features of Meta Business Suite include the following:

Posts and Stories 

Creating and scheduling posts and stories is one of the most used features of Meta Business Suite. Under the navigation menu, click on posts and stories. Here you can create posts and stories across Facebook and Instagram or schedule them for a later time. It even gives you insight into when your optimal times are to post.

Insights

Under the insights tab, you can view how your content is performing on both Facebook and Instagram. You can also access key metrics such as trends, reach, demographic and geographic data presented in easy to read visual reports.  

Meta Business Insights tab

Manage Your Inbox

Read and respond to messages and comments across Facebook, Messenger and Instagram. You can also create automated replies and save these to respond faster to frequently asked questions.

Inbox on Meta Business Suite

Commerce

You will first have to set up a commerce account on Facebook Commerce Manager before you can access your inventory and sales through Business Suite. First set up a shop and/or a catalogue. Shop lets customers browse items via a “Shop” tab on Facebook and Instagram, and Catalogues allow you to integrate with your eCommerce solution to advertise products you sell off of Facebook and Instagram.

Third-party Apps 

If you use third-party apps such as WooCommerce or Canva, yes you guessed it, you can also connect these to Business Suite. Go to All Tools, under Manage you will find the Business Apps tab. Search for the app that you would like to add, select the app and then click on Connect.

Third Party Apps Meta Business Suite

Woocommerce Meta Business Suite

Facebook Business Suite is a useful, free tool that saves you time by allowing you to manage your Instagram and Facebook accounts in one place. This platform will likely change and evolve, so we recommend getting familiar with it sooner rather than later. We are passionate about helping you flourish online, so if you need assistance, click here to get in touch with the Lambs.


Have More Questions? Get in Touch!

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5 Useful Social Media Marketing Tools for 2021

October 15th, 2021 Posted by Uncategorized 5 comments on “5 Useful Social Media Marketing Tools for 2021”

If you’ve been struggling to come up with creative and effective content ideas, you’ve come to the right place! We know finding inspiration to get things done at this time of the year is a challenge, so we want to help you stay on top of your game. Social Media is fun, rewarding and it really works when you invest time in constantly improving your content and strategy. There are many tools available online that can help your business improve its Social Media Marketing efforts to attract more clients. 

  1. AnswerThePublic

AnswerThePublic is a website that provides search insights directly from Google for free. You enter the keyword you want insights for, and this tool provides you with the top questions people search for in relation to your keyword. This is amazing for social media content creation as it’s so important to know what people actually want to know about a certain product or service. Once you know what people’s concerns are, you can create content that positions your product or service as the solution to their worries.

2.Unsplash

Ever struggle to find high quality pictures to post in relation to your brand’s personality? Unsplash is the answer. This website has thousands of free professional images shot by Photographers that you can download. The search bar allows you to find the image you need for a specific post, the best part is, you don’t even need to create an account. Many photographers have created their own portfolios on this website, and after a while, you realize which photographer’s images best capture your brand’s tone and aesthetic.

 3.Canva 

Canva is an easy-to-use graphic design tool that is free with the ability to upgrade to a paid subscription. This website/app is great for creating social media graphics, logos, posters and much more. What’s unique about Canva is that it provides editable predesigned templates that social media managers and content creators can use to help brands show up authentically and professionally online. You don’t need to be a graphic designer to create high-quality designs, you just need to familiarize yourself with the many hacks and tips available to make designing that much easier on the app. 

 4.YouTube

Nothing beats getting tips, updates and tricks directly from Social Media professionals around the world. YouTube is a platform where you can search for anything social media related and find the answers you’re looking for in video format. Social Media Managers use YouTube to share their knowledge and expertise while making money from their videos. Video content is easy to digest and you get to create playlists of videos you’ve watched that you want to refer to at a later stage. Whenever you’re unsure of something, just look it up on YouTube and find a video that correlates to your preferred style of learning. Some enjoy step-by-step tutorials while others enjoy watching someone get a task done in real-time. 

5.Online Social Media Training

Signing up for group training for your team or one-on-one training is a great way to learn from a Social Media Marketing Specialist. Social media is ever-evolving, every platform has regular updates and it’s not easy to stay up to date with how to best use each social media platform. Periodic social media training ensures that you stay in the loop when it comes to trends and best practices so your business can show up online and connect to its target audience. 

At The Social Lamb, we offer specialized Social Media Training online to help businesses understand how to best use social media platforms such as Instagram, LinkedIn and Facebook. We live, breathe and love social media – we’re passionate about helping your brand flourish online. Click here to get in touch with the Lambs for your next virtual training.

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Why and How to use Videos in your Social Media Strategy

September 14th, 2021 Posted by Uncategorized 0 comments on “Why and How to use Videos in your Social Media Strategy”

It’s no secret that video content is on the rise on Social Media. Videos have a way of educating and storytelling in a way that’s less time-consuming and more creative for the person receiving the message. Think about the evolution of memes to GIFs… Memes are great but we can all agree that GIFs just hit the nail on the head when it comes to helping you express how you feel! 

 

Pictures are still very effective as a part of your social media strategy! Think of pictures as the “what” and videos as the “how” when educating your target audience on your offerings. Pictures can serve as a catalogue while videos can show customers how to use your products and services. 

 

Why you should use videos in your social media marketing strategy as a business:

 

  1. Personify your business 

Your brand’s personality really gets to show up in video format. No matter how long or short a video is, you have the ability to entertain and drive conversations from your content. Customers are people, and they LOVE to be entertained and to feel like they can relate to the brand itself. It’s not all about selling, storytelling helps humans connect to brands and stay loyal to them. 

 

2. Grab attention in a few seconds

 

With customers spending so much time online in this day and age, concentration spans continue to decline. If your potential customer is not hooked from the first sentence of your post’s caption, the chances of converting them into a client are slim to none. Videos get people interested because of more than just the words – the colours, theme and energy of the video also help grab the attention of the viewer. 

 

3. Encourages social shares

 

Remember the last post that made you laugh until you cried, or moved you so much emotionally that you shared it on your WhatsApp or Instagram status for your friends and family to see… It was probably a video. Videos are better to share because they don’t require context, they provide enough information because it’s not just words, there are visuals too. 

 

How to use videos in your social media strategy to grow your brand:

 

  1. Stories

Instagram, Facebook and WhatsApp stories don’t need to be fancy, the more relatable and casual they are the better. A story can be as simple as a ‘behind-the-scenes’ snippet of you preparing your baked treats in your kitchen as a bakery owner or even just announcing specials you have running for the day. 

 

2. Short Videos – Reels

 

Short videos such as Instagram reels have been receiving a lot of engagement in 2021. The algorithm currently favours and assists pages that post videos in this format to be discovered by a wider audience in a shorter period of time. Businesses can also use these short videos to educate clients on how to use their products and services. 

 

3. Video Ads

 

Alternate between pictures and video adverts on social media platforms such as Instagram, Facebook and LinkedIn. These video ads don’t need to be long, but they definitely need to tell customers what you’re selling and how they’ll benefit from purchasing your products. Videos take longer to produce and that can cost you more time and resources but the return on investment is the increased traffic to your site.

 

At The Social Lamb, we want to be more than just an outsourcing company for your Social Media Marketing, we want to “belong” to your business, be part of the team, help you navigate the digital world and be an honest partner in your business strategy. We’re here to provide the creative assistance your brand needs. Click here to find out more about who we are and what we do. 

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Periodic Audits as a part of your Social Media Marketing Strategy

August 11th, 2021 Posted by Uncategorized 29 comments on “Periodic Audits as a part of your Social Media Marketing Strategy”

Have you ever wondered how Digital and Social Media Marketers know whether or not the marketing strategy at play is actually working? Data analysis is a crucial part of successful and effective Social Media Marketing. Social Media platforms provide insights in terms of numbers to show what has or hasn’t been working in your online promoting and marketing activities. It’s important to check how well your business’ social media pages are performing as you would check for any other type of advertising you have invested resources and money into. 

 

Business owners often have the misconception that social media works like magic and that their business needs to be trending online from a single post for social media to be a fruitful marketing tool worth investing in. Trending online is great, but trending does not always lead to brand loyalty from actual customers or even to sales. Social media marketing requires creativity, strategy, consistent efforts and audits for it to be successful. Focusing on trying to trend overnight is neglecting the potential of juicier and more profitable actions to take place on your socials such as increased engagement, product education, providing value and receiving feedback from customers or potential customers consistently. 

 

Periodic audits for social media provide information that includes: which posts perform better than others; who your online audience is in terms of demographic, and how successful your paid promotions and ad campaigns have been. This data allows your Social Media Strategist to do more of what works for your brand, providing value for clients while also creating leads for your business. Data from your Social Media pages can be analysed daily for ad campaigns and other paid promotional activities, however, analysing your overall social media performance periodically is more effective. 

 

At The Social Lamb, we provide our monthly clients with complimentary three-month Social Media Reports. We believe in providing value for our clients and helping them see the value that Social Media and Digital Marketing provide in actual numbers and growth graphs. We use the insights these reports provide to advise our clients in terms of their social media budget and strategy moving forward. Your Social Media Manager needs to be transparent about where your budget is being used and how effective the social media advertising efforts are. 


Click here to find out more about the social media packages we offer businesses. It doesn’t matter how large or small your current audience is, our team of innovative Social Media Managers and Copywriters are passionate about helping our clients attract potential customers, engage with them and convert them into sales leads. We’d LOVE to hear from you! For any questions you might have, please feel free to get in touch here.

Dart on Dart Board

Defining & Reaching Your Target Market/Audience for Social Media Marketing

July 8th, 2021 Posted by Uncategorized 23 comments on “Defining & Reaching Your Target Market/Audience for Social Media Marketing”

A target market is a group whose need you aim to satisfy with your product or service. It’s who you’re aiming to sell your product/service to. There are so many different consumers in the market, all with unique needs. No one product can satisfy the needs of every customer in terms of quality, price and value. A target market isn’t only made up of people, it can also be made up of other businesses, organisations and intermediaries that buy your product in bulk. Continuous research needs to be conducted to better understand your target market and figure out how to create more products or services better suited for a more diverse market.


Getting to Know Your Target Audience


A huge part of marketing involves continuously getting to know your target market so that advertising to them is more effective. Digital marketing and social media marketing also require your business and social media managers to understand who the target audience is. When you are clear and concise about who your target audience is, you know which social media channels they’re active on. If you’re targeting millennials, you’ll most likely find them on Instagram and Facebook. Knowing where your target audience is active helps your social media manager optimize the advertising strategy to meet that audience exactly where they are. Businesses make the mistake of thinking that their consumers need to find them, when it’s the business that needs to do research and place themselves where they will be seen by the people who are most likely to buy from them or use their services.


Speaking To Your Audience


Any product or service, by definition, is something created as a solution to an existing problem. Advertising on social media needs to focus on the business’ offerings as solutions instead of just products. It’s about focusing on benefits more than features, and these benefits are specifically suited for a target audience. Getting to know your customers means understanding their pain points, desires and sometimes fears that are unique to them. Social media managers communicate with clients online in a tone that represents the business while also accommodating the target audience. Creative copywriting is essential as statements need to be phrased in a way that grabs the attention of your audience without being too ‘sales-y’. Coming up with captions that captivate and inspire engagement is an art and a skill that social media marketers have. It’s about keeping your clients engaged, invested, loyal and interested in your brand. 


Listen to Your Audience


Community management online also helps businesses get feedback from clients and address any negative feedback. The communications between your audience (potential and current clients) and your brand provide valuable insight that can be used to adapt products and services to meet the complex needs of your clients in the long run. Think of your target audience as your customer, treat them as such and be invested in getting to know them so you can show up for them in ways your competitors can’t. 


At The Social Lamb, we are a team of Creative Copywriters, Social Media Managers and Digital Marketers. We are equipped with the skills, industry knowledge and experience to help any business connect with its tribe online. We want to be part of your journey to growing your business and getting your offerings to the people who need them most. Connect with us so we can help you attract potential customers, engage with them and convert them into sales leads.

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Is Blogging Still Effective? SEO Blogging for Business Websites

June 8th, 2021 Posted by Uncategorized 33 comments on “Is Blogging Still Effective? SEO Blogging for Business Websites”

There have been a lot of online conversations and speculations around the usefulness of blogging for businesses in 2021. The topic is quite nuanced so there is no one-size-fits-all answer to the question of whether or not blogging is still necessary in today’s visuals-driven world. A better perspective to look into is how to use blogging more effectively to achieve your digital marketing goals as a brand and business.

 

The rise of social media has impacted how people prefer to consume information online. It’s no secret that visual storytelling in the form of pictures and videos is on the rise, but that doesn’t take away from the effectiveness of blogging when done with intention and strategy. It is true that traditional blogs aren’t getting as much traffic or engagement as they used to because of the amount of competition online, but also because of social media platforms such as YouTube. As a business, it is important to know what you can achieve and what you want to achieve by creating and posting content on any platform.

 

Blogging is a great way to educate your existing and potential clients on your field of work and your business’ core offerings. It’s all about being in tune with your target audience, answering their questions and helping them find solutions (your business) for their concerns. There is more to blogging than just providing free and valuable information to viewers, it’s also a way to help your website show up online, this is called Search Engine Optimization (SEO).The blog posts on a business website need to have the right keywords, links and headings to help google understand exactly what your business sells so that when users search for what you offer, your website shows up.

 

SEO blogging is a skill that requires lots of research, empathy and creativity. It’s about finding topics to write about that are worth reading, and articulating your message in a way that speaks to your target reader directly. It is very valuable to educate and to give back to the community, and blogging is a great way to achieve that. Blog posts are evergreen, which means that it’s information that you have contributed online that will remain there for a very long time. Quality over quantity definitely applies when it comes to long-form copywriting and storytelling.

 

As with any other type of marketing, digital marketing also requires a strategy. Your blog posts, email marketing, google ads and social media marketing should all work hand-in-hand to make your business more visible online. You need to know exactly what you want people to do after they’ve read your blog, which is usually to inquire about your services or to actually make an online purchase from your website. At The Social Lamb, we assist businesses improve their online visibility over time. Our Copywriters are not only skilled in writing social media captions that inspire engagement and brand loyalty but also long-form text such as SEO optimized blogging and seasonal newsletters.

 

The Social Lamb offers a variety of services to help you stand out from your competition on social media platforms and on Google. We’d love to hear from you, get in touch with us here via email or phone call during working hours. Give the FAQ section of our website a read to get some of your questions answered.

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Common Misconceptions about Social Media Marketing

May 5th, 2021 Posted by Uncategorized 2,101 comments on “Common Misconceptions about Social Media Marketing”

We’re all familiar with how to use social media to connect with friends and family online, but social media as a marketing tool for business is a whole different ball game. Similarly to all types of marketing, Social Media Marketing requires mindfulness, strategy, time and resources. The easy accessibility of apps such as Instagram, Facebook and Linkedin has led to a number of common misconceptions being formed by Small Business Owners about social media marketing.

 

Social Media Marketing is Free

 

Time is a currency. As a business owner, the time you spend trying to grow online can be used to improve your core business offering. Joining social media platforms might be free, but the skills and resources required to manage your social media pages are definitely not. It’s also important to note that different social media platforms have tools that allow you to run paid ads.

 

My Customers aren’t on Social Media

 

People from a variety of demographics are active on social media. Facebook alone has over 3 billion active users. Remember that your clients are people who are social and have interests outside of your business or sector, why not offer value to them on the platforms that are easily digestible, accessible and convenient? There are many reasons why social media is important for your business – we are well within the digital age and people are spending more time online.

 

It’s all about Going Viral

 

The obsession with going viral on social media is closely linked to the misconception that social media marketing success happens overnight. Going viral leads to an increase in the number of followers your page gets from just one post but it doesn’t necessarily guarantee brand loyalty or a significant increase in customers. At The Social Lamb, we do content creation, community management, hashtag research and prepare data reports which ensure that you stay consistent online as your social media pages grow and generate more leads.

 

The Only Key to Success on Social Media is Posting Often

 

‘Quality over quantity’ definitely applies when it comes to posting content on your social media platforms. Your posts need to be customer-centric, educational and worth engaging with. Social media is about creating value for your target audience, it’s about engaging with them and not talking at them. Tact, strategy and creativity are all essential in social media marketing so posting too much can actually be detrimental to your social media goals. When the focus is only on selling, that content is no longer enjoyable to your audience.

 

We’re passionate about creative storytelling, educating and helping businesses grow online. We also offer Social Media Training to give you tips and tricks on how to flourish on social media platforms such as Instagram, Facebook and LinkedIn. Click here to find out more about how we help businesses shake things up on social media.

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Social Media Trends 2021

February 4th, 2021 Posted by Uncategorized 0 comments on “Social Media Trends 2021”
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Social Media Trends 2021

2020 was a year of big changes and transformation. As we entered lockdown, we became increasingly reliant on social media and digital platforms to run our businesses, connect with family and friends, do our shopping, help others in need and have fun. With more businesses and customers on social media, it can be difficult to stand out and engage with your audience. This is where a social media strategy comes in. Knowing current social media trends and incorporating them into your strategy can fuel your marketing and help you to stand out online.

 

Video Continues to Rise

 

Video is one of the most engaging forms of marketing content, and its use will only continue to increase. Social media platforms are placing greater emphasis on video content, and one of these examples is Instagram Reels. Reels are an exciting way to create 15 to 30 second long video clips. What makes them fun and engaging is that you can add music and text to these videos too!

 

Social Commerce

 

As we adapted to the new normal, businesses had to pivot to drive sales through online platforms. Facebook and Instagram Shopping have revolutionized the shopping experience, allowing customers to purchase products they have seen in a post without having to leave the app. This is not only convenient for customers, but it also provides businesses without an eCommerce store the capabilities to effectively sell products online. With more customers preferring contactless shopping, we are going to see more marketers and business owners turning to these platforms to drive sales.

 

Humanise Your Brand

 

As the world has faced many challenges over this past year, customers have also been mindful of the messaging and conversations that brands are having around world events. People value authenticity and transparency in the brands that they support. Humanising your brand in what it stands for and having thoughtful and meaningful conversations with your audience, is key to building their trust and increasing your brand awareness as a company that cares about people. This year, we can expect more customers to choose brands based on authenticity and transparency, and to hold brands accountable to what they stand for.

 

Going Live

 

Unable to host in-person events, many businesses were forced to take their conferences and events online. Facebook, Instagram and Twitter give your business the opportunity to host and stream live events, Q&A sessions, interviews, tutorials and other types of content. Not only has live streaming enabled businesses to continue hosting events, but it has kept audiences engaged with brands and helped to broaden the reach by bringing events to followers who otherwise may not be able to attend.

 

Revolutionising Customer Experience

 

What made your customer experience unique? Perhaps it was ambient music and lighting in your store? Or a free cup of coffee? All of these elements that have helped to shape customer experiences may not be feasible anymore, which means that businesses are turning to social media to create unique and personalized experiences and to improve customer service. How businesses interact with their customers online and how they respond to their queries and complaints, will shape customer experience and perception.

 

While the list of social media trends goes on, it is important to recognise what is best for your business. Take the time to do research and understand your customers’ online behaviour and social media data, this will help you to determine which trends to prioritise and include in your strategy.

 

If you need help navigating these new trends or wrapping your head around social media, The Lambs have got your back!

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Why You Should Not Stop Marketing Over the Festive Season

November 30th, 2020 Posted by Uncategorized 0 comments on “Why You Should Not Stop Marketing Over the Festive Season”
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Why You Should Not Stop Marketing Over the Festive Season

Depending on what business you are in, the festive season can be a busy period or the ideal time for you to take a much-needed break! No matter what space your business is in at the moment, there is one thing you shouldn’t take a break from this festive season, and that is your social media marketing. 

Many people are still on social media over this season, either browsing for gifts or planning their next project for the new year. Even if your business is not trading over this period, it would be a shame to miss out on all of the online activity. We often speak of consistency in social media, and this is still relevant over the festive season. If people are following your page and engaging with your content regularly, they may get out of the habit of following you if they notice that you aren’t posting anymore. Even a short break in social media marketing may result in you losing followers to your competitors. 

Don’t just be about sales!

If you are still trading over this period and have amazing specials, then, of course, it is important to advertise these on your social media, however, social media is also about building relationships and showcasing your brand’s personality . The festive season is all about cheer and giving, and social media is the perfect platform to reveal a different side of your business to your followers. 

Add in authentic Christmas and New Year social media content, ask your followers about their festive season traditions and even include content about your CSR initiatives. This type of social media content influences how your brand is perceived and reveals the authentic side of your business.

Plan ahead and schedule

The end of the year can be crazy, and before you know it you have neglected your social media content while focusing on your business or enjoying your holiday. Planning ahead is crucial! Create a calendar for your posts and campaigns, and schedule them ahead of time. We are big advocates for planning content, and there are many great free scheduling tools that you can use to avoid the panic of scrambling to put together posts at the last minute.

If you haven’t already started planning your festive season social media content, we recommend that you start now! This is the time to build on the momentum of your social media strategy, increase exposure and engage with your audience. 

Don’t forget to have fun! People are generally in a relaxed and cheerful mood over this period, and it is the perfect opportunity to create humorous, light-hearted social media content and remind your followers that you are still thinking of them over this season. If you need some inspiration or are struggling with ideas, get in touch with us!