Laura Mitchell, Author at The Social Lamb

The Social Lamb

Posts by Laura

Person holding screen showing social media likes

Common Misconceptions about Social Media Marketing

May 5th, 2021 Posted by Uncategorized 0 comments on “Common Misconceptions about Social Media Marketing”

We’re all familiar with how to use social media to connect with friends and family online, but social media as a marketing tool for business is a whole different ball game. Similarly to all types of marketing, Social Media Marketing requires mindfulness, strategy, time and resources. The easy accessibility of apps such as Instagram, Facebook and Linkedin has led to a number of common misconceptions being formed by Small Business Owners about social media marketing.

 

Social Media Marketing is Free

 

Time is a currency. As a business owner, the time you spend trying to grow online can be used to improve your core business offering. Joining social media platforms might be free, but the skills and resources required to manage your social media pages are definitely not. It’s also important to note that different social media platforms have tools that allow you to run paid ads.

 

My Customers aren’t on Social Media

 

People from a variety of demographics are active on social media. Facebook alone has over 3 billion active users. Remember that your clients are people who are social and have interests outside of your business or sector, why not offer value to them on the platforms that are easily digestible, accessible and convenient? There are many reasons why social media is important for your business – we are well within the digital age and people are spending more time online.

 

It’s all about Going Viral

 

The obsession with going viral on social media is closely linked to the misconception that social media marketing success happens overnight. Going viral leads to an increase in the number of followers your page gets from just one post but it doesn’t necessarily guarantee brand loyalty or a significant increase in customers. At The Social Lamb, we do content creation, community management, hashtag research and prepare data reports which ensure that you stay consistent online as your social media pages grow and generate more leads.

 

The Only Key to Success on Social Media is Posting Often

 

‘Quality over quantity’ definitely applies when it comes to posting content on your social media platforms. Your posts need to be customer-centric, educational and worth engaging with. Social media is about creating value for your target audience, it’s about engaging with them and not talking at them. Tact, strategy and creativity are all essential in social media marketing so posting too much can actually be detrimental to your social media goals. When the focus is only on selling, that content is no longer enjoyable to your audience.

 

We’re passionate about creative storytelling, educating and helping businesses grow online. We also offer Social Media Training to give you tips and tricks on how to flourish on social media platforms such as Instagram, Facebook and LinkedIn. Click here to find out more about how we help businesses shake things up on social media.

Woman typing on phone in front of laptop

Social Media Trends 2021

February 4th, 2021 Posted by Uncategorized 0 comments on “Social Media Trends 2021”
Woman typing on phone in front of laptop

Social Media Trends 2021

2020 was a year of big changes and transformation. As we entered lockdown, we became increasingly reliant on social media and digital platforms to run our businesses, connect with family and friends, do our shopping, help others in need and have fun. With more businesses and customers on social media, it can be difficult to stand out and engage with your audience. This is where a social media strategy comes in. Knowing current social media trends and incorporating them into your strategy can fuel your marketing and help you to stand out online.

 

Video Continues to Rise

 

Video is one of the most engaging forms of marketing content, and its use will only continue to increase. Social media platforms are placing greater emphasis on video content, and one of these examples is Instagram Reels. Reels are an exciting way to create 15 to 30 second long video clips. What makes them fun and engaging is that you can add music and text to these videos too!

 

Social Commerce

 

As we adapted to the new normal, businesses had to pivot to drive sales through online platforms. Facebook and Instagram Shopping have revolutionized the shopping experience, allowing customers to purchase products they have seen in a post without having to leave the app. This is not only convenient for customers, but it also provides businesses without an eCommerce store the capabilities to effectively sell products online. With more customers preferring contactless shopping, we are going to see more marketers and business owners turning to these platforms to drive sales.

 

Humanise Your Brand

 

As the world has faced many challenges over this past year, customers have also been mindful of the messaging and conversations that brands are having around world events. People value authenticity and transparency in the brands that they support. Humanising your brand in what it stands for and having thoughtful and meaningful conversations with your audience, is key to building their trust and increasing your brand awareness as a company that cares about people. This year, we can expect more customers to choose brands based on authenticity and transparency, and to hold brands accountable to what they stand for.

 

Going Live

 

Unable to host in-person events, many businesses were forced to take their conferences and events online. Facebook, Instagram and Twitter give your business the opportunity to host and stream live events, Q&A sessions, interviews, tutorials and other types of content. Not only has live streaming enabled businesses to continue hosting events, but it has kept audiences engaged with brands and helped to broaden the reach by bringing events to followers who otherwise may not be able to attend.

 

Revolutionising Customer Experience

 

What made your customer experience unique? Perhaps it was ambient music and lighting in your store? Or a free cup of coffee? All of these elements that have helped to shape customer experiences may not be feasible anymore, which means that businesses are turning to social media to create unique and personalized experiences and to improve customer service. How businesses interact with their customers online and how they respond to their queries and complaints, will shape customer experience and perception.

 

While the list of social media trends goes on, it is important to recognise what is best for your business. Take the time to do research and understand your customers’ online behaviour and social media data, this will help you to determine which trends to prioritise and include in your strategy.

 

If you need help navigating these new trends or wrapping your head around social media, The Lambs have got your back!

woman holding phone browsing social media

Why You Should Not Stop Marketing Over the Festive Season

November 30th, 2020 Posted by Uncategorized 0 comments on “Why You Should Not Stop Marketing Over the Festive Season”
woman holding phone browsing social media

Why You Should Not Stop Marketing Over the Festive Season

Depending on what business you are in, the festive season can be a busy period or the ideal time for you to take a much-needed break! No matter what space your business is in at the moment, there is one thing you shouldn’t take a break from this festive season, and that is your social media marketing. 

Many people are still on social media over this season, either browsing for gifts or planning their next project for the new year. Even if your business is not trading over this period, it would be a shame to miss out on all of the online activity. We often speak of consistency in social media, and this is still relevant over the festive season. If people are following your page and engaging with your content regularly, they may get out of the habit of following you if they notice that you aren’t posting anymore. Even a short break in social media marketing may result in you losing followers to your competitors. 

Don’t just be about sales!

If you are still trading over this period and have amazing specials, then, of course, it is important to advertise these on your social media, however, social media is also about building relationships and showcasing your brand’s personality . The festive season is all about cheer and giving, and social media is the perfect platform to reveal a different side of your business to your followers. 

Add in authentic Christmas and New Year social media content, ask your followers about their festive season traditions and even include content about your CSR initiatives. This type of social media content influences how your brand is perceived and reveals the authentic side of your business.

Plan ahead and schedule

The end of the year can be crazy, and before you know it you have neglected your social media content while focusing on your business or enjoying your holiday. Planning ahead is crucial! Create a calendar for your posts and campaigns, and schedule them ahead of time. We are big advocates for planning content, and there are many great free scheduling tools that you can use to avoid the panic of scrambling to put together posts at the last minute.

If you haven’t already started planning your festive season social media content, we recommend that you start now! This is the time to build on the momentum of your social media strategy, increase exposure and engage with your audience. 

Don’t forget to have fun! People are generally in a relaxed and cheerful mood over this period, and it is the perfect opportunity to create humorous, light-hearted social media content and remind your followers that you are still thinking of them over this season. If you need some inspiration or are struggling with ideas, get in touch with us!

Woman smiling while writing and another woman smiling pointing at laptop

What clients want vs what clients need

November 3rd, 2020 Posted by Uncategorized 0 comments on “What clients want vs what clients need”
Woman smiling while writing and another woman smiling pointing at laptop

What Clients Want vs What Clients Need

We’ve all heard the saying, “The customer is always right”, and this is something that people in the service industry are all too familiar with. Yet we also know the frustrating feeling of a client briefing us on what they want versus what we know they need.

There can be an underlying fear of losing a client, after all, they have many choices and if we don’t give them what they want, they will switch to another agency, however, if we do give in to what they want they may still walk away without seeing results. So you’ve compromised your standing as a social media expert and you’ve still lost the client. So where exactly is the middle ground?

We “take a seat” at our clients’ tables

What we aim to do with our clients is to build a bridge between their wants and expectations, and what they need based on our expertise in social media. Now don’t get us wrong, we know that no one knows our clients’ businesses the way they do, but there is a reason why they seek us out to manage their social media.

At The Social Lamb we “take a seat at our client’s table” and do our best to empathise with our clients to understand where they are coming from. It is crucial that clients understand from the beginning that we can help them get to where they want to be, however, the route may be different to what they may have in mind. As social media experts, we pride ourselves in knowing what does and doesn’t work and we aim to steer our clients clear of social media faux pas to achieve the results they are looking for, in due time.

Educating goes a long way

For many people, social media is foreign territory. It may appear that things happen overnight on social media, but it just isn’t the case. Yes, there are those videos, posts or campaigns that go viral in a matter of minutes, but they are a drop in the ocean compared to the millions of people who are on social media. Growing on social media is all about building a relationship with your audience and gaining their trust, which takes time and consistency.

We know that clients don’t come to us with particular request’s because they are trying to be difficult (although it may feel that way lol)! They may not fully understand social media or they see things based on what they know, have heard from others or have read or experienced online. In most cases there is some educating that needs to be done on how we do things in social media, the reasons we do things the way we do and what results this will achieve vs the outcome if we do it their way.

Our goal is never to make our clients feel like they are wrong but to make them feel understood and see us as professionals in social media who they can trust. It takes courage to speak up about what a client needs instead of giving in to what they want, but the reward for both the client and ourselves is always worth it in the end.

Person holding phone looking at Instagram

Welcome to The Social Lamb – Everything You Need to Know About Getting Started with Us

September 30th, 2020 Posted by Uncategorized 0 comments on “Welcome to The Social Lamb – Everything You Need to Know About Getting Started with Us”

Welcome To The Social Lamb - Everything You Need

To Know About Getting Started With Us!

If you have just signed on as a client of ours, we are so happy that you chose us to manage your social media!

Before we begin working our magic, we need access to your pages. We’ve put together this step-by-step guide to help you through this process. If you need help along the way, don’t hesitate to give us a call!

  • You will need to grant us access to your Facebook page (see further details below)
  • We also need your Instagram login details to access your account
  • If we are managing your LinkedIn page, we will require you to grant us access to your business page (see further details below)

Facebook Business Manager

Facebook rules have gotten stricter over the years, with business pages being monitored very closely. One of the important things to note is that each business has to have its own ad account for advertising. Don’t stress, we will still do all of your campaign management and updating, this only means that you need to create your own ad account which we can access.

So where to begin? Below we have a step-by-step guide of how to set it up. If you do struggle with this process or don’t have the time to create it, you can send us your Facebook login details, we would be happy to set it up for you!

Create Your Business Manager:

  1. https://business.facebook.com/overview
  2. Click on Create Account.
  3. Enter a name for your business, your name and work email address and click Next.
  4. Enter your business details and click Submit.

Add Your Business Page to Business Manager:

  1. When you are in the Business Manager, click on Business Settings.
  2. On the left-hand side, under the Accounts Tab, click on Pages.
  3. Click on Add a Page. Type in Your Business Page name and click Add Page.

Create an Ad Account in your Business Manager:

  1. When you are in Business Settings, on the left-hand side, click on Ad Accounts.
  2. Click on Add and select Create New Ad Account.
  3. Enter your company name as the Ad Account name.
  4. Change the currency option to ZAR – South African Rand.
  5. Select My Business.
  6. Grant yourself access by making sure your name and all options have been turned on.
  7. Now to add a payment method to your Ad Account, click the Ad Account you have created.
  8. On the right-hand side there should be an arrow, click on it and click View Payment Methods.
  9. Enter your card details and follow the instructions. (You may use a debit or credit card as a payment method)

Add The Social Lamb to your Business Manager:

  1. Go to Business Settings in your Business Manager.
  2. Under the Users tab on the left-hand side, click on People.
  3. Click Add and type in laura@thesociallamb.com
  4. Turn Admin Access on and click Next.
  5. Select your business page by typing in the name.
  6. Turn on Publish Content and Manage Page (all options should be turned on and blue) and press Next.
  7. Grant access to Ad Account (again, all should be on and blue).
  8. Send the invite to us.

LinkedIn Access

  1. Sign into your Page Admin Centre.
  2. Click the Admin tools dropdown at the top, right-hand side of the page and select Manage Admins.
  3. Select Designated Admins on the left-hand side
  4. Type in the name of the person you would like to add as admin and click Save Changes.

We know this may be a lot, so don’t hesitate to call if you need our help!

Laptop car key cactus succulent

What Is a Social Media Strategy and Why Do You Need One?

July 17th, 2020 Posted by Uncategorized 0 comments on “What Is a Social Media Strategy and Why Do You Need One?”

What is a Social Media Strategy and Why Do You Need One?

A social media strategy is essentially an outline of what you plan to do on your platforms and the goals that you want to achieve through social media.

This plan should be made up of actions that will set you on the path to achieving your goals. Whether you love social media or find it rather daunting, a strategy serves to keep you on track and is a benchmark that shows you whether you are missing the mark or nailing it!

(more…)
laptop with facebook open and plant next to laptop

Facebook Ads Vs Boosting: Which One is Better for Your Business?

June 10th, 2020 Posted by Uncategorized 0 comments on “Facebook Ads Vs Boosting: Which One is Better for Your Business?”

Facebook Ads Vs Boosting: Which One is Better for Your Business?

If you are a Facebook page admin, you are probably familiar with Facebook’s advertising options (and if you aren’t you should definitely get in touch with us!). Facebook’s advertising options offer cost-effective, highly targetable advertising capabilities that your business should be using. With 2.6 billion Facebook users around the world, this is one advertising platform that every business should include in their marketing strategy. If you aren’t familiar with advertising on Facebook you may be wondering which option is best for your business, and this all begins with and depends on your marketing goals and budget.

(more…)
laptop on counter with mug and book and plants by window

Your Social Media During Lockdown

April 17th, 2020 Posted by Uncategorized 0 comments on “Your Social Media During Lockdown”

Your Social Media During Lockdown

The current lockdown and COVID-19 pandemic may have devastating impacts on businesses in our country, with many being faced with difficult decisions to make over the next few weeks. We are all waiting in anticipation for what life post lockdown will look like and as business owners, we hope that we will be able to get straight back to normal. But what will business after lockdown look like? If there is one thing we cannot deny, it is that COVID-19 has already and will change how businesses operate in the future. It has catalysed a digital revolution and whether businesses have embraced this revolution may be the difference between survival post lockdown.


(more…)
the social lamb business cards

What Has Been Happening At The Flock?

March 9th, 2020 Posted by Uncategorized 0 comments on “What Has Been Happening At The Flock?”

What Has Been Happening at the Flock?

the social lamb company promise

The Lambs have a New Pasture

Our team almost doubled in size last year, which meant it was time for us to look for a new home, and our search led us to a stunning space which has been the perfect environment for our team to thrive. The charming greenery makes for a picturesque view, a potential yoga corner and a hammock that is perfect for nestling in to enjoy our lunch, make our new office the perfect pasture for the lambs.

the social lamb office

The Local Bleat

Born out of a desire to foster belonging and connection, we have launched our very own networking event which we will host at our offices every 3 months. The Local Bleat is not like your average networking event – there are no specific rules or structure, and it is a space where we want people to feel free to be themselves, build connections with others, and hear from inspirational speakers who will cover topics which are relevant to both personal and business growth.

People in office through fish eye lens
woman standing infront of decorative wall
woman standing infront of bookcase and smiling

Mands celebrates her 1-year workaverssary! While Mands is one of the quietest Lambs in the office, in this past year we have learnt that under her gentle demeanour there is a whole lot of sass. Her consistency and hard work show in the quality of her work, and we are looking forward to seeing her grow in leaps and bounds this year.

Kendyll recently got promoted to Team Manager. Her pure heart, meticulous eye for detail, endless creativity and wealth of knowledge that she so freely pours out to the team, make her an excellent fit for her new role. Kends has been with The Social Lamb for a year and in this time she has flourished into a leader who the team can trust and rely on for support. We are so excited for her and know that she is going to take on her new role wholeheartedly.

New Clients

We are thrilled to have signed on our newest clients; Gateway Dental, Taluka and Radical Digital all the way from the UK. We are excited to work with these incredible businesses and to transform their social media platforms. One of the great things about working with a variety of different businesses is that we learn so much from our clients too!

2020 is a year of big dreams and big goals for The Lambs! Make sure you follow us on Facebook and Instagram to be a part of our exciting journey.

social media trends for 2020 by The Social Lamb

Social Media Trends for 2020 and Beyond!

January 17th, 2020 Posted by General 0 comments on “Social Media Trends for 2020 and Beyond!”

Social Media Trends for 2020 and Beyond!

Well, we’ve made it to the year 2020, and above all else, this feels like a year of CHANGE! 

Whether that be changing up your social media strategy, looking at how you engage with your audience differently, or asking yourself how your efforts on social can be more targeted and more effective in expanding your audience, and ultimately bringing in new customers and new business.

To ensure businesses remain competitive in this rapidly evolving consumer landscape, they should be asking themselves questions such as: ‘How do we make sure our content lands with our customers? How do we improve our messaging so it resonates more with our audiences? And how can we use social media to be even more of service to our customers this year?

Customers of the future expect better service delivery and more real-time feedback than ever before. So how can business and brands use social media platforms to connect more closely with their audiences in a way that creates impact and effectiveness? Here are some ways:

Use Social Media for Customer Service

Social media has evolved from a place to connect and share content with family and friends, to a sales and marketing tool, a product discovery platform, and, more recently, even a customer service channel. Take advantage of the real-time, direct nature of social platforms to give your customers access to your service teams so they can get the assistance they need quickly and efficiently.

Focus on Personalisation & Use Local Targeting

Although it may not be possible to create tailor-made content for every customer group, it will be important to ensure that your business is using location-based advertising as much as possible to take advantage of local customers and markets.

Continue Using User-Generated Content

Invite your audience into your world. Get their feedback. Ask them to be a part of creating and telling the story of your brand online. This helps to build credibility and a sense of authenticity about your product or service.

Create a Community

Creating a community will continue to be important this year. Establish your values, and talk about them often to draw those who hold the same values closer. This will establish a sense of loyalty and trust with your customers.

Be More Sensitive to the way Your Business Collects Users’ Data

As users become more aware of topical issues like data ethics and privacy, businesses and brands should expect tighter regulation and restrictions on certain platforms regarding access to users’ data and should be considering how they can collect and use user data in the most respectful way.

Here at The Social Lamb, we’re super excited to get to know even more of you this year. We look forward to using our expertise and experience to help bring your business or brand into the future!