Use Social Media for Customer Service
Social media has evolved from a place to connect and share content with family and friends, to a sales and marketing tool, a product discovery platform, and, more recently, even a customer service channel. Take advantage of the real-time, direct nature of social platforms to give your customers access to your service teams so they can get the assistance they need quickly and efficiently.
Focus on Personalisation & Use Local Targeting
Although it may not be possible to create tailor-made content for every customer group, it will be important to ensure that your business is using location-based advertising as much as possible to take advantage of local customers and markets.
Continue Using User-Generated Content
Invite your audience into your world. Get their feedback. Ask them to be a part of creating and telling the story of your brand online. This helps to build credibility and a sense of authenticity about your product or service.
Create a Community
Creating a community will continue to be important this year. Establish your values, and talk about them often to draw those who hold the same values closer. This will establish a sense of loyalty and trust with your customers.
Be More Sensitive to the way Your Business Collects Users’ Data
As users become more aware of topical issues like data ethics and privacy, businesses and brands should expect tighter regulation and restrictions on certain platforms regarding access to users’ data and should be considering how they can collect and use user data in the most respectful way.