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The Social Lamb social media predictions for 2020

Our Top 6 Social Media Predictions for 2020

October 25th, 2019 Posted by Social Media 0 comments on “Our Top 6 Social Media Predictions for 2020”

Our Top 6 Social Media Predictions for 2020

Influencer marketing, live video, user-generated content and big data dominated the social media landscape in 2019. But what lies in store for the year ahead? We’ve put together some of our social media predictions for 2020 so your business or brand can soar into the new year!

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The Social Lamb Facebook Like button under the spotlight

How Facebook’s Like button is shaping our society

September 30th, 2019 Posted by Social Media 0 comments on “How Facebook’s Like button is shaping our society”

How Facebook's Like Button is Shaping Our Society

Have you ever found yourself wondering what it is exactly that makes people so drawn to social media – particularly Facebook’s Like button? What do they get out of it? Why is it important to them? And, how is that changing over time?

In recent years, social media has become a necessity in many peoples’ lives. But what are the effects of time spent online? Is it beneficial or is it harmful? What can we as businesses and brands do to make it better?

To aid us in answering some of these questions, we have only to look at the evolution and rise to fame of one of the most memorable features of our time – Facebook’s Like button. 

Facebook initially introduced the Like button as a subtle way of sending a message to a friend. A Like was an endorsement or even a virtual nod in agreement if you will.

The ‘Like’ has since evolved to a range of different emojis on many different platforms. It has become the metric of success of many a social media campaign.

The introduction and use of this innocuous button has inadvertently spurned a phenomenon known as ‘Like’ culture.

In the same way that we are able to search for information, merchandise and entertainment online, we’ve developed the ability to search for approval as well.

Facebook’s Like Button Under the Microscope

But what are some of the deeper effects of the ‘Like’ culture on our society? What role does it play in our perceptions of ourselves and the way we shape and determine our thoughts and opinions?

Could our reactions to online content be moulded to conform to the opinion of the majority simply by the number of Likes that particular content has received?

This is something Facebook has had to grapple with as one of the most influential platforms in the world.

As I write, Facebook has started to experiment with removing the number of ‘Likes’ on social posts, with the intention of dissuading users from self-censorship and protecting them from envy. 

Although Facebook helped to create and foster a world where value is based on the number of Likes received on social media, this move points to a bigger paradigm shift that is more in line with Facebook’s more recent directive to make . . . “the time people spend on Facebook centred around meaningful social interactions.” 

The Impact on Advertising Revenue

This is also a strategic move that aims to ensure that users aren’t discouraged from engaging and sharing due to fear and anxiety around not receiving enough Likes, ultimately decreasing overall engagement and advertising revenue.

As society starts to call for more mindful and inclusive online engagement, businesses and brands can contribute by focusing on more meaningful types of engagement. For instance, starting conversations, positively influencing public opinion and effecting social change.

Social media often gets a bad rap when it comes to mental health. However, new studies have indicated that engaging online can actually have a positive effect in many cases.

Studies show that social media can make it easier to maintain relationships. It can also make users less likely to experience psychological distress such as depression and anxiety.

We’re so glad we get to be a part of a move towards positive change!

Facebook rebrand will see changes to WhatsApp and Instagram in 2020

Facebook rebrand sees changes to WhatsApp, Instagram

August 26th, 2019 Posted by Social Media 0 comments on “Facebook rebrand sees changes to WhatsApp, Instagram”

Facebook Rebrand Sees Changes to WhatsApp, Instagram

In a recent controversial move, Facebook subsidiaries WhatsApp and Instagram are getting changes to their names as part of a Facebook rebrand. This is ostensibly to make it much clearer that the companies and their apps are indeed owned by Facebook, although both companies have historically had very different personalities and corporate cultures.

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The Social Lamb Creating Compelling Content Strategy That Works

Creating a Compelling Content Strategy that Works

July 25th, 2019 Posted by Social Media 0 comments on “Creating a Compelling Content Strategy that Works”

Creating a Compelling Content Strategy That Works

Sharing great content consistently is undoubtedly the bedrock of any effective social media strategy. But all the hard work your business has put into building your audience online can easily be undone if the content you share comes across as irrelevant or too “sales-y”.

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Social media influencers - when should we use them

Influencers – when should we use them?

June 30th, 2019 Posted by Social Media 0 comments on “Influencers – when should we use them?”

Influencers – when should we use them?

One of the marketing techniques we’re hearing about more and more often is making use of social media influencers to endorse products and engage with different target audiences.
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Social media: Why brands should focus on building communities

Building communities: The role of social media

May 27th, 2019 Posted by Social Media 0 comments on “Building communities: The role of social media”

Building Communities: The Role of Social Media

Although online interactions and social media connections will never replace the feelings of warmth and goodwill we experience with real human engagement, the human race’s growing need for community is an area in which businesses and brands can start to create real impact, contribute to and benefit from.

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business manager set up and access text over image of laptop and iphone on white desk

Guide to Facebook’s New Rules on Ad Accounts

April 15th, 2019 Posted by Social Media 0 comments on “Guide to Facebook’s New Rules on Ad Accounts”

Guide to Facebook's New Rules on Ad Accounts

Why do you need to set up your own Business Manager? Facebook Business Manager is an essential dashboard for organisations to securely share Facebook assets among multiple people or teams. Business Manager helps us advertisers integrate Facebook marketing efforts with your business.


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News from the Pasture: March 2019

News from the Pasture: March 2019

March 31st, 2019 Posted by Social Media 0 comments on “News from the Pasture: March 2019”

News from the Pasture: March 2019

We’ve been busy little Lambs over the last few months and we thought it was high time to give you a glimpse into everything we’ve been up to during the first quarter of this year!

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relentless innovation and iteration coupled with deep insights into user behaviour and trends have established Facebook Ads as the world’s most compelling advertising offering

The Rise and Evolution of Facebook Ads

February 22nd, 2019 Posted by Social Media 0 comments on “The Rise and Evolution of Facebook Ads”

The Rise and Evolution of Facebook Ads

When considering how and where to allocate advertising spend in the current digital economy, there is only one player that truly stands head and shoulders above the rest – Facebook.
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the importance of social listening text over image of 2 people holding coffee cups

How social listening can improve online strategy

January 21st, 2019 Posted by Social Media 0 comments on “How social listening can improve online strategy”

How social listening can improve online strategy

Welcome to 2019! The year that promises to bring inordinate change and innovation in many areas. In the world of social media, it’s going to be all about how we use social listening to engage on the platforms we use. 
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