Facebook, Instagram, LinkedIn... Eeek I Don't Know!
In this Digital age, it is so easy to find yourself overloaded with information, especially when it comes to getting your Business or Brand out there and online. When you’re first starting out can be the time you allow yourself to experiment, have fun and get creative but with that said, if you have limited time and resources, it would benefit you to choose one platform and do it well! Many small businesses fall into the trap of trying to be everywhere at once but this only ends up making their brand seem haphazard and disjointed.
One of the first things to consider when choosing an online platform is your audience. Define your target market and ask yourself the questions – where are they? What platform are they most likely to be on? How do I target them in the most effective way? There are many social platforms out there and it is so important to choose the right ones for your business so you can save yourself time and money, maximise your investment and get your brand seen more often by the people you would like to target. It is worth mentioning that if there are traditional forms of media that work very effectively for you, keep using them! Although we would suggest incorporating elements of your digital strategy into your print media and vice versa to create a sense of consistency and cohesion within your brand.
Another thing to always be aware of is aesthetics. Be pedantic about having beautiful visuals, professional-looking graphics, about how your links display, using the right dimensions for cover and profile pictures, as well as checking your spelling and grammar. It doesn’t take a lot of time and effort to look professional on Social Media, but what it does take is attention to detail.
Something we place a lot of importance on when getting started on Social Media is STRATEGY. If you really want to reach the full potential of Social Media, then everything you do online needs to have some kind of strategic thought behind it and this is where consulting with professionals like our team at The Social Lamb can really help! One of the best pieces of advice we can give you is just to simply start where you’re at and don’t be afraid to ask for help. There is so much information out there that it is natural to find yourself feeling lost or overwhelmed, but that is the beauty of Social Media – you can do as little or as much as you are ready for and build from there. Social Media is a long game, not a short-term solution but with the right expertise and advice, your online efforts can start to create magic for you from the word GO!
If you’d like to know more about which Social platforms you should be on, we’d love to chat to you. Pop in for a coffee or get in touch on 071 429 6302 / firstname.lastname@example.org