Guide to Facebook's New Rules on Ad Accounts - The Social Lamb

The Social Lamb

Guide to Facebook's New Rules on Ad Accounts

Why do you need to set up your own Business Manager? Facebook Business Manager is an essential dashboard for organisations to securely share Facebook assets among multiple people or teams. Business Manager helps us advertisers integrate Facebook marketing efforts with your business.


We use this management platform to run and track your ads, manage your Pages as well as your ad accounts.


Facebook has recently updated their policies so their rules and regulations are now a lot stricter and pages are now being monitored a lot closer! One of their new policies is that each business must have its own individual ad account which means we may no longer run your ads using our account.


We will, of course, still be able to set-up, update, and manage your campaigns, the only difference is that we will be doing it from your ad account.

In order to set-up your ad account and grant us access, please see the instructions below (should this task be a bit tedious or out of your expertise, please feel free to provide us with your login details and we would be happy to sort it out for you):


Create Your Own Business Manager

1. Go to https://business.facebook.com/overview
2. Create a new account
3. Follow the instructions and fill in all relevant business details (tip: if you don’t have a website for your business, just use the url address of your Facebook page)
4. Verify your email address by clicking on the link in the email that Facebook sends you (or forward this email through to us if we are setting this up for you)


Add your Business Page to Business Manager

1. When you are in Business Settings in your Business Manager
2. Under the Accounts Tab on the left-hand side, click Pages and then click ‘+ Add’
3. Choose the option of “Add a Page” and then type in your business name


Create an Ad Account in your Business Manager

1. When you are in Business Settings in your Business Manager
2. Under the Accounts Tab on the left-hand side, click Ad Accounts and then click ‘+ Add’
3. Choose the option to Create a New Account
4. Once you have pressed Create a New Account
• Use your Company Name to name the Ad Account
• Change the currency option to ZAR (rands)
• Select ‘My Business’
• Grant yourself access by making sure your name and all options have been turned on
5. Now to add a payment method to your Ad Account, continue with the following steps:
• In Business Settings, under the Accounts Tab on the left
• Click Ad Accounts, click the Ad Account you have just created
• There should be an arrow in the top right-hand corner, click the arrow and click ‘View Payment Methods’
• Click ‘Add Payment Method’ and follow the instructions


How to Add The Social Lamb to your Business Manager

1. Go to Business Settings in your Business Manager
2. Under the Users tab on the left-hand side, follow these instructions:
• Click People and then click ‘Add’
• Type in laura@thesociallamb.com
• Turn Admin Access on and click Next
• Select your business page by typing in the name
• Turn on ‘Publish Content’ and ‘Manage Page’ (all options should be turned on and blue) and press Next
• Grant access to Ad Account (again, all should be on and blue)
• Send the invite to us


Thank you so much and please don’t hesitate to give us a call if you need some assistance!