Well, we’ve made it to the year 2020, and above all else, this feels like a year of CHANGE!
Whether that be changing up your social media strategy, looking at how you engage with your audience differently, or asking yourself how your efforts on social can be more targeted and more effective in expanding your audience, and ultimately bringing in new customers and new business.
To ensure businesses remain competitive in this rapidly evolving consumer landscape, they should be asking themselves questions such as: ‘How do we make sure our content lands with our customers? How do we improve our messaging so it resonates more with our audiences? And how can we use social media to be even more of service to our customers this year?
Customers of the future expect better service delivery and more real-time feedback than ever before. So how can business and brands use social media platforms to connect more closely with their audiences in a way that creates impact and effectiveness? Here are some ways:
Use Social Media for Customer Service
Social media has evolved from a place to connect and share content with family and friends, to a sales and marketing tool, a product discovery platform, and, more recently, even a customer service channel. Take advantage of the real-time, direct nature of social platforms to give your customers access to your service teams so they can get the assistance they need quickly and efficiently.
Focus on Personalisation & Use Local Targeting
Although it may not be possible to create tailor-made content for every customer group, it will be important to ensure that your business is using location-based advertising as much as possible to take advantage of local customers and markets.
Continue Using User-Generated Content
Here at The Social Lamb, we’re super excited to get to know even more of you this year. We look forward to using our expertise and experience to help bring your business or brand into the future!