Advertising Strategy Archives - The Social Lamb

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Why and How to use Videos in your Social Media Strategy

September 14th, 2021 Posted by Uncategorized 0 comments on “Why and How to use Videos in your Social Media Strategy”

It’s no secret that video content is on the rise on Social Media. Videos have a way of educating and storytelling in a way that’s less time-consuming and more creative for the person receiving the message. Think about the evolution of memes to GIFs… Memes are great but we can all agree that GIFs just hit the nail on the head when it comes to helping you express how you feel! 

 

Pictures are still very effective as a part of your social media strategy! Think of pictures as the “what” and videos as the “how” when educating your target audience on your offerings. Pictures can serve as a catalogue while videos can show customers how to use your products and services. 

 

Why you should use videos in your social media marketing strategy as a business:

 

  1. Personify your business 

Your brand’s personality really gets to show up in video format. No matter how long or short a video is, you have the ability to entertain and drive conversations from your content. Customers are people, and they LOVE to be entertained and to feel like they can relate to the brand itself. It’s not all about selling, storytelling helps humans connect to brands and stay loyal to them. 

 

2. Grab attention in a few seconds

 

With customers spending so much time online in this day and age, concentration spans continue to decline. If your potential customer is not hooked from the first sentence of your post’s caption, the chances of converting them into a client are slim to none. Videos get people interested because of more than just the words – the colours, theme and energy of the video also help grab the attention of the viewer. 

 

3. Encourages social shares

 

Remember the last post that made you laugh until you cried, or moved you so much emotionally that you shared it on your WhatsApp or Instagram status for your friends and family to see… It was probably a video. Videos are better to share because they don’t require context, they provide enough information because it’s not just words, there are visuals too. 

 

How to use videos in your social media strategy to grow your brand:

 

  1. Stories

Instagram, Facebook and WhatsApp stories don’t need to be fancy, the more relatable and casual they are the better. A story can be as simple as a ‘behind-the-scenes’ snippet of you preparing your baked treats in your kitchen as a bakery owner or even just announcing specials you have running for the day. 

 

2. Short Videos – Reels

 

Short videos such as Instagram reels have been receiving a lot of engagement in 2021. The algorithm currently favours and assists pages that post videos in this format to be discovered by a wider audience in a shorter period of time. Businesses can also use these short videos to educate clients on how to use their products and services. 

 

3. Video Ads

 

Alternate between pictures and video adverts on social media platforms such as Instagram, Facebook and LinkedIn. These video ads don’t need to be long, but they definitely need to tell customers what you’re selling and how they’ll benefit from purchasing your products. Videos take longer to produce and that can cost you more time and resources but the return on investment is the increased traffic to your site.

 

At The Social Lamb, we want to be more than just an outsourcing company for your Social Media Marketing, we want to “belong” to your business, be part of the team, help you navigate the digital world and be an honest partner in your business strategy. We’re here to provide the creative assistance your brand needs. Click here to find out more about who we are and what we do. 

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Periodic Audits as a part of your Social Media Marketing Strategy

August 11th, 2021 Posted by Uncategorized 8 comments on “Periodic Audits as a part of your Social Media Marketing Strategy”

Have you ever wondered how Digital and Social Media Marketers know whether or not the marketing strategy at play is actually working? Data analysis is a crucial part of successful and effective Social Media Marketing. Social Media platforms provide insights in terms of numbers to show what has or hasn’t been working in your online promoting and marketing activities. It’s important to check how well your business’ social media pages are performing as you would check for any other type of advertising you have invested resources and money into. 

 

Business owners often have the misconception that social media works like magic and that their business needs to be trending online from a single post for social media to be a fruitful marketing tool worth investing in. Trending online is great, but trending does not always lead to brand loyalty from actual customers or even to sales. Social media marketing requires creativity, strategy, consistent efforts and audits for it to be successful. Focusing on trying to trend overnight is neglecting the potential of juicier and more profitable actions to take place on your socials such as increased engagement, product education, providing value and receiving feedback from customers or potential customers consistently. 

 

Periodic audits for social media provide information that includes: which posts perform better than others; who your online audience is in terms of demographic, and how successful your paid promotions and ad campaigns have been. This data allows your Social Media Strategist to do more of what works for your brand, providing value for clients while also creating leads for your business. Data from your Social Media pages can be analysed daily for ad campaigns and other paid promotional activities, however, analysing your overall social media performance periodically is more effective. 

 

At The Social Lamb, we provide our monthly clients with complimentary three-month Social Media Reports. We believe in providing value for our clients and helping them see the value that Social Media and Digital Marketing provide in actual numbers and growth graphs. We use the insights these reports provide to advise our clients in terms of their social media budget and strategy moving forward. Your Social Media Manager needs to be transparent about where your budget is being used and how effective the social media advertising efforts are. 


Click here to find out more about the social media packages we offer businesses. It doesn’t matter how large or small your current audience is, our team of innovative Social Media Managers and Copywriters are passionate about helping our clients attract potential customers, engage with them and convert them into sales leads. We’d LOVE to hear from you! For any questions you might have, please feel free to get in touch here.

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Defining & Reaching Your Target Market/Audience for Social Media Marketing

July 8th, 2021 Posted by Uncategorized 6 comments on “Defining & Reaching Your Target Market/Audience for Social Media Marketing”

A target market is a group whose need you aim to satisfy with your product or service. It’s who you’re aiming to sell your product/service to. There are so many different consumers in the market, all with unique needs. No one product can satisfy the needs of every customer in terms of quality, price and value. A target market isn’t only made up of people, it can also be made up of other businesses, organisations and intermediaries that buy your product in bulk. Continuous research needs to be conducted to better understand your target market and figure out how to create more products or services better suited for a more diverse market.


Getting to Know Your Target Audience


A huge part of marketing involves continuously getting to know your target market so that advertising to them is more effective. Digital marketing and social media marketing also require your business and social media managers to understand who the target audience is. When you are clear and concise about who your target audience is, you know which social media channels they’re active on. If you’re targeting millennials, you’ll most likely find them on Instagram and Facebook. Knowing where your target audience is active helps your social media manager optimize the advertising strategy to meet that audience exactly where they are. Businesses make the mistake of thinking that their consumers need to find them, when it’s the business that needs to do research and place themselves where they will be seen by the people who are most likely to buy from them or use their services.


Speaking To Your Audience


Any product or service, by definition, is something created as a solution to an existing problem. Advertising on social media needs to focus on the business’ offerings as solutions instead of just products. It’s about focusing on benefits more than features, and these benefits are specifically suited for a target audience. Getting to know your customers means understanding their pain points, desires and sometimes fears that are unique to them. Social media managers communicate with clients online in a tone that represents the business while also accommodating the target audience. Creative copywriting is essential as statements need to be phrased in a way that grabs the attention of your audience without being too ‘sales-y’. Coming up with captions that captivate and inspire engagement is an art and a skill that social media marketers have. It’s about keeping your clients engaged, invested, loyal and interested in your brand. 


Listen to Your Audience


Community management online also helps businesses get feedback from clients and address any negative feedback. The communications between your audience (potential and current clients) and your brand provide valuable insight that can be used to adapt products and services to meet the complex needs of your clients in the long run. Think of your target audience as your customer, treat them as such and be invested in getting to know them so you can show up for them in ways your competitors can’t. 


At The Social Lamb, we are a team of Creative Copywriters, Social Media Managers and Digital Marketers. We are equipped with the skills, industry knowledge and experience to help any business connect with its tribe online. We want to be part of your journey to growing your business and getting your offerings to the people who need them most. Connect with us so we can help you attract potential customers, engage with them and convert them into sales leads.