It’s no secret that video content is on the rise on Social Media. Videos have a way of educating and storytelling in a way that’s less time-consuming and more creative for the person receiving the message. Think about the evolution of memes to GIFs… Memes are great but we can all agree that GIFs just hit the nail on the head when it comes to helping you express how you feel!
Pictures are still very effective as a part of your social media strategy! Think of pictures as the “what” and videos as the “how” when educating your target audience on your offerings. Pictures can serve as a catalogue while videos can show customers how to use your products and services.
Why you should use videos in your social media marketing strategy as a business:
- Personify your business
Your brand’s personality really gets to show up in video format. No matter how long or short a video is, you have the ability to entertain and drive conversations from your content. Customers are people, and they LOVE to be entertained and to feel like they can relate to the brand itself. It’s not all about selling, storytelling helps humans connect to brands and stay loyal to them.
2. Grab attention in a few seconds
With customers spending so much time online in this day and age, concentration spans continue to decline. If your potential customer is not hooked from the first sentence of your post’s caption, the chances of converting them into a client are slim to none. Videos get people interested because of more than just the words – the colours, theme and energy of the video also help grab the attention of the viewer.
3. Encourages social shares
Remember the last post that made you laugh until you cried, or moved you so much emotionally that you shared it on your WhatsApp or Instagram status for your friends and family to see… It was probably a video. Videos are better to share because they don’t require context, they provide enough information because it’s not just words, there are visuals too.
How to use videos in your social media strategy to grow your brand:
Instagram, Facebook and WhatsApp stories don’t need to be fancy, the more relatable and casual they are the better. A story can be as simple as a ‘behind-the-scenes’ snippet of you preparing your baked treats in your kitchen as a bakery owner or even just announcing specials you have running for the day.
2. Short Videos – Reels
Short videos such as Instagram reels have been receiving a lot of engagement in 2021. The algorithm currently favours and assists pages that post videos in this format to be discovered by a wider audience in a shorter period of time. Businesses can also use these short videos to educate clients on how to use their products and services.
3. Video Ads
Alternate between pictures and video adverts on social media platforms such as Instagram, Facebook and LinkedIn. These video ads don’t need to be long, but they definitely need to tell customers what you’re selling and how they’ll benefit from purchasing your products. Videos take longer to produce and that can cost you more time and resources but the return on investment is the increased traffic to your site.
At The Social Lamb, we want to be more than just an outsourcing company for your Social Media Marketing, we want to “belong” to your business, be part of the team, help you navigate the digital world and be an honest partner in your business strategy. We’re here to provide the creative assistance your brand needs. Click here to find out more about who we are and what we do.