There have been a lot of online conversations and speculations around the usefulness of blogging for businesses in 2021. The topic is quite nuanced so there is no one-size-fits-all answer to the question of whether or not blogging is still necessary in today’s visuals-driven world. A better perspective to look into is how to use blogging more effectively to achieve your digital marketing goals as a brand and business.
The rise of social media has impacted how people prefer to consume information online. It’s no secret that visual storytelling in the form of pictures and videos is on the rise, but that doesn’t take away from the effectiveness of blogging when done with intention and strategy. It is true that traditional blogs aren’t getting as much traffic or engagement as they used to because of the amount of competition online, but also because of social media platforms such as YouTube. As a business, it is important to know what you can achieve and what you want to achieve by creating and posting content on any platform.
Blogging is a great way to educate your existing and potential clients on your field of work and your business’ core offerings. It’s all about being in tune with your target audience, answering their questions and helping them find solutions (your business) for their concerns. There is more to blogging than just providing free and valuable information to viewers, it’s also a way to help your website show up online, this is called Search Engine Optimization (SEO).The blog posts on a business website need to have the right keywords, links and headings to help google understand exactly what your business sells so that when users search for what you offer, your website shows up.
SEO blogging is a skill that requires lots of research, empathy and creativity. It’s about finding topics to write about that are worth reading, and articulating your message in a way that speaks to your target reader directly. It is very valuable to educate and to give back to the community, and blogging is a great way to achieve that. Blog posts are evergreen, which means that it’s information that you have contributed online that will remain there for a very long time. Quality over quantity definitely applies when it comes to long-form copywriting and storytelling.
As with any other type of marketing, digital marketing also requires a strategy. Your blog posts, email marketing, google ads and social media marketing should all work hand-in-hand to make your business more visible online. You need to know exactly what you want people to do after they’ve read your blog, which is usually to inquire about your services or to actually make an online purchase from your website. At The Social Lamb, we assist businesses improve their online visibility over time. Our Copywriters are not only skilled in writing social media captions that inspire engagement and brand loyalty but also long-form text such as SEO optimized blogging and seasonal newsletters.
The Social Lamb offers a variety of services to help you stand out from your competition on social media platforms and on Google. We’d love to hear from you, get in touch with us here via email or phone call during working hours. Give the FAQ section of our website a read to get some of your questions answered.