digital marketing Archives - The Social Lamb

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Posts tagged "digital marketing"

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Why and How to use Videos in your Social Media Strategy

September 14th, 2021 Posted by Uncategorized 0 comments on “Why and How to use Videos in your Social Media Strategy”

It’s no secret that video content is on the rise on Social Media. Videos have a way of educating and storytelling in a way that’s less time-consuming and more creative for the person receiving the message. Think about the evolution of memes to GIFs… Memes are great but we can all agree that GIFs just hit the nail on the head when it comes to helping you express how you feel! 

 

Pictures are still very effective as a part of your social media strategy! Think of pictures as the “what” and videos as the “how” when educating your target audience on your offerings. Pictures can serve as a catalogue while videos can show customers how to use your products and services. 

 

Why you should use videos in your social media marketing strategy as a business:

 

  1. Personify your business 

Your brand’s personality really gets to show up in video format. No matter how long or short a video is, you have the ability to entertain and drive conversations from your content. Customers are people, and they LOVE to be entertained and to feel like they can relate to the brand itself. It’s not all about selling, storytelling helps humans connect to brands and stay loyal to them. 

 

2. Grab attention in a few seconds

 

With customers spending so much time online in this day and age, concentration spans continue to decline. If your potential customer is not hooked from the first sentence of your post’s caption, the chances of converting them into a client are slim to none. Videos get people interested because of more than just the words – the colours, theme and energy of the video also help grab the attention of the viewer. 

 

3. Encourages social shares

 

Remember the last post that made you laugh until you cried, or moved you so much emotionally that you shared it on your WhatsApp or Instagram status for your friends and family to see… It was probably a video. Videos are better to share because they don’t require context, they provide enough information because it’s not just words, there are visuals too. 

 

How to use videos in your social media strategy to grow your brand:

 

  1. Stories

Instagram, Facebook and WhatsApp stories don’t need to be fancy, the more relatable and casual they are the better. A story can be as simple as a ‘behind-the-scenes’ snippet of you preparing your baked treats in your kitchen as a bakery owner or even just announcing specials you have running for the day. 

 

2. Short Videos – Reels

 

Short videos such as Instagram reels have been receiving a lot of engagement in 2021. The algorithm currently favours and assists pages that post videos in this format to be discovered by a wider audience in a shorter period of time. Businesses can also use these short videos to educate clients on how to use their products and services. 

 

3. Video Ads

 

Alternate between pictures and video adverts on social media platforms such as Instagram, Facebook and LinkedIn. These video ads don’t need to be long, but they definitely need to tell customers what you’re selling and how they’ll benefit from purchasing your products. Videos take longer to produce and that can cost you more time and resources but the return on investment is the increased traffic to your site.

 

At The Social Lamb, we want to be more than just an outsourcing company for your Social Media Marketing, we want to “belong” to your business, be part of the team, help you navigate the digital world and be an honest partner in your business strategy. We’re here to provide the creative assistance your brand needs. Click here to find out more about who we are and what we do. 

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Periodic Audits as a part of your Social Media Marketing Strategy

August 11th, 2021 Posted by Uncategorized 8 comments on “Periodic Audits as a part of your Social Media Marketing Strategy”

Have you ever wondered how Digital and Social Media Marketers know whether or not the marketing strategy at play is actually working? Data analysis is a crucial part of successful and effective Social Media Marketing. Social Media platforms provide insights in terms of numbers to show what has or hasn’t been working in your online promoting and marketing activities. It’s important to check how well your business’ social media pages are performing as you would check for any other type of advertising you have invested resources and money into. 

 

Business owners often have the misconception that social media works like magic and that their business needs to be trending online from a single post for social media to be a fruitful marketing tool worth investing in. Trending online is great, but trending does not always lead to brand loyalty from actual customers or even to sales. Social media marketing requires creativity, strategy, consistent efforts and audits for it to be successful. Focusing on trying to trend overnight is neglecting the potential of juicier and more profitable actions to take place on your socials such as increased engagement, product education, providing value and receiving feedback from customers or potential customers consistently. 

 

Periodic audits for social media provide information that includes: which posts perform better than others; who your online audience is in terms of demographic, and how successful your paid promotions and ad campaigns have been. This data allows your Social Media Strategist to do more of what works for your brand, providing value for clients while also creating leads for your business. Data from your Social Media pages can be analysed daily for ad campaigns and other paid promotional activities, however, analysing your overall social media performance periodically is more effective. 

 

At The Social Lamb, we provide our monthly clients with complimentary three-month Social Media Reports. We believe in providing value for our clients and helping them see the value that Social Media and Digital Marketing provide in actual numbers and growth graphs. We use the insights these reports provide to advise our clients in terms of their social media budget and strategy moving forward. Your Social Media Manager needs to be transparent about where your budget is being used and how effective the social media advertising efforts are. 


Click here to find out more about the social media packages we offer businesses. It doesn’t matter how large or small your current audience is, our team of innovative Social Media Managers and Copywriters are passionate about helping our clients attract potential customers, engage with them and convert them into sales leads. We’d LOVE to hear from you! For any questions you might have, please feel free to get in touch here.

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Defining & Reaching Your Target Market/Audience for Social Media Marketing

July 8th, 2021 Posted by Uncategorized 6 comments on “Defining & Reaching Your Target Market/Audience for Social Media Marketing”

A target market is a group whose need you aim to satisfy with your product or service. It’s who you’re aiming to sell your product/service to. There are so many different consumers in the market, all with unique needs. No one product can satisfy the needs of every customer in terms of quality, price and value. A target market isn’t only made up of people, it can also be made up of other businesses, organisations and intermediaries that buy your product in bulk. Continuous research needs to be conducted to better understand your target market and figure out how to create more products or services better suited for a more diverse market.


Getting to Know Your Target Audience


A huge part of marketing involves continuously getting to know your target market so that advertising to them is more effective. Digital marketing and social media marketing also require your business and social media managers to understand who the target audience is. When you are clear and concise about who your target audience is, you know which social media channels they’re active on. If you’re targeting millennials, you’ll most likely find them on Instagram and Facebook. Knowing where your target audience is active helps your social media manager optimize the advertising strategy to meet that audience exactly where they are. Businesses make the mistake of thinking that their consumers need to find them, when it’s the business that needs to do research and place themselves where they will be seen by the people who are most likely to buy from them or use their services.


Speaking To Your Audience


Any product or service, by definition, is something created as a solution to an existing problem. Advertising on social media needs to focus on the business’ offerings as solutions instead of just products. It’s about focusing on benefits more than features, and these benefits are specifically suited for a target audience. Getting to know your customers means understanding their pain points, desires and sometimes fears that are unique to them. Social media managers communicate with clients online in a tone that represents the business while also accommodating the target audience. Creative copywriting is essential as statements need to be phrased in a way that grabs the attention of your audience without being too ‘sales-y’. Coming up with captions that captivate and inspire engagement is an art and a skill that social media marketers have. It’s about keeping your clients engaged, invested, loyal and interested in your brand. 


Listen to Your Audience


Community management online also helps businesses get feedback from clients and address any negative feedback. The communications between your audience (potential and current clients) and your brand provide valuable insight that can be used to adapt products and services to meet the complex needs of your clients in the long run. Think of your target audience as your customer, treat them as such and be invested in getting to know them so you can show up for them in ways your competitors can’t. 


At The Social Lamb, we are a team of Creative Copywriters, Social Media Managers and Digital Marketers. We are equipped with the skills, industry knowledge and experience to help any business connect with its tribe online. We want to be part of your journey to growing your business and getting your offerings to the people who need them most. Connect with us so we can help you attract potential customers, engage with them and convert them into sales leads.

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Is Blogging Still Effective? SEO Blogging for Business Websites

June 8th, 2021 Posted by Uncategorized 7 comments on “Is Blogging Still Effective? SEO Blogging for Business Websites”

There have been a lot of online conversations and speculations around the usefulness of blogging for businesses in 2021. The topic is quite nuanced so there is no one-size-fits-all answer to the question of whether or not blogging is still necessary in today’s visuals-driven world. A better perspective to look into is how to use blogging more effectively to achieve your digital marketing goals as a brand and business.

 

The rise of social media has impacted how people prefer to consume information online. It’s no secret that visual storytelling in the form of pictures and videos is on the rise, but that doesn’t take away from the effectiveness of blogging when done with intention and strategy. It is true that traditional blogs aren’t getting as much traffic or engagement as they used to because of the amount of competition online, but also because of social media platforms such as YouTube. As a business, it is important to know what you can achieve and what you want to achieve by creating and posting content on any platform.

 

Blogging is a great way to educate your existing and potential clients on your field of work and your business’ core offerings. It’s all about being in tune with your target audience, answering their questions and helping them find solutions (your business) for their concerns. There is more to blogging than just providing free and valuable information to viewers, it’s also a way to help your website show up online, this is called Search Engine Optimization (SEO).The blog posts on a business website need to have the right keywords, links and headings to help google understand exactly what your business sells so that when users search for what you offer, your website shows up.

 

SEO blogging is a skill that requires lots of research, empathy and creativity. It’s about finding topics to write about that are worth reading, and articulating your message in a way that speaks to your target reader directly. It is very valuable to educate and to give back to the community, and blogging is a great way to achieve that. Blog posts are evergreen, which means that it’s information that you have contributed online that will remain there for a very long time. Quality over quantity definitely applies when it comes to long-form copywriting and storytelling.

 

As with any other type of marketing, digital marketing also requires a strategy. Your blog posts, email marketing, google ads and social media marketing should all work hand-in-hand to make your business more visible online. You need to know exactly what you want people to do after they’ve read your blog, which is usually to inquire about your services or to actually make an online purchase from your website. At The Social Lamb, we assist businesses improve their online visibility over time. Our Copywriters are not only skilled in writing social media captions that inspire engagement and brand loyalty but also long-form text such as SEO optimized blogging and seasonal newsletters.

 

The Social Lamb offers a variety of services to help you stand out from your competition on social media platforms and on Google. We’d love to hear from you, get in touch with us here via email or phone call during working hours. Give the FAQ section of our website a read to get some of your questions answered.

Using Facebook's targeted advertising is a great way to grow your audience when you’re just starting out on the platform and your organic reach is still low.

The benefits of using Facebook’s targeted advertising

October 10th, 2018 Posted by Social Media 0 comments on “The benefits of using Facebook’s targeted advertising”

The benefits of using Facebook’s targeted advertising

What are the benefits of using Facebook’s targeted advertising infrastructure? We often get asked this question by our clients and thought this would be a great opportunity to educate you on the benefits and pitfalls of making use of Facebook’s extensive, hyper-targeted advertising infrastructure.

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Random acts of marketing can lead to failed social media campaigns

A Random Act Of Marketing

September 29th, 2017 Posted by Uncategorized 0 comments on “A Random Act Of Marketing”

A Random Act Of Marketing

A random act of marketing is something that is unplanned, not budgeted for, often ill-executed and not well managed, a trap many of us can fall into, especially as a small business. For larger businesses or corporate firms with big budgets, it is easy to absorb some of the possible shortfalls that may come with a random or failed Social Media campaign, and some may even build a buffer for it into their advertising budget as there is always some level of uncertainty and experimentation when it comes to Social Media and online advertising.


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Use email marketing to grow your business and reach your customers

Email Marketing

May 3rd, 2017 Posted by Social Media 0 comments on “Email Marketing”

Email Marketing

Email marketing may be the one tool in your Digital Marketing toolbox that is neglected the most, simply because it may not seem as glamourous as a beautifully curated Instagram account or as effective as a viral Facebook campaign, as well as the fact that many businesses don’t understand the importance of such a tool or how they can harness the power of email marketing to grow their brand and expand their business.


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Why you should consider hiring a professional to look after your social media pages

Why should you outsource your Social Media

September 27th, 2016 Posted by Social Media 0 comments on “Why should you outsource your Social Media”

Attractor theme is extremely customizable, fully responsive and HiDPI ready WordPress theme based on a well structured framework which allows you […]

5 benefits of a business being active on social media

Why Social Media is Important for Business

September 10th, 2016 Posted by Social Media 0 comments on “Why Social Media is Important for Business”

Why Social Media is Important for Business

Social Media has ferociously taken over the way businesses do their marketing, get customer feedback and to some degree manage their staff. So in the big scheme of things why should your small to medium business be active on Social Media, and how would it benefit you?

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