Facebook advertising Archives - The Social Lamb

The Social Lamb

Posts tagged "Facebook advertising"

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Facebook Ads Vs Boosting: Which One is Better for Your Business?

June 10th, 2020 Posted by Uncategorized 0 comments on “Facebook Ads Vs Boosting: Which One is Better for Your Business?”

Facebook Ads Vs Boosting: Which One is Better for Your Business?

If you are a Facebook page admin, you are probably familiar with Facebook’s advertising options (and if you aren’t you should definitely get in touch with us!). Facebook’s advertising options offer cost-effective, highly targetable advertising capabilities that your business should be using. With 2.6 billion Facebook users around the world, this is one advertising platform that every business should include in their marketing strategy. If you aren’t familiar with advertising on Facebook you may be wondering which option is best for your business, and this all begins with and depends on your marketing goals and budget.

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Your Social Media During Lockdown

April 17th, 2020 Posted by Uncategorized 0 comments on “Your Social Media During Lockdown”

Your Social Media During Lockdown

The current lockdown and COVID-19 pandemic may have devastating impacts on businesses in our country, with many being faced with difficult decisions to make over the next few weeks. We are all waiting in anticipation for what life post lockdown will look like and as business owners, we hope that we will be able to get straight back to normal. But what will business after lockdown look like? If there is one thing we cannot deny, it is that COVID-19 has already and will change how businesses operate in the future. It has catalysed a digital revolution and whether businesses have embraced this revolution may be the difference between survival post lockdown.


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The Social Lamb Facebook Like button under the spotlight

How Facebook’s Like button is shaping our society

September 30th, 2019 Posted by Social Media 0 comments on “How Facebook’s Like button is shaping our society”

How Facebook's Like Button is Shaping Our Society

Have you ever found yourself wondering what it is exactly that makes people so drawn to social media – particularly Facebook’s Like button? What do they get out of it? Why is it important to them? And, how is that changing over time?

In recent years, social media has become a necessity in many peoples’ lives. But what are the effects of time spent online? Is it beneficial or is it harmful? What can we as businesses and brands do to make it better?

To aid us in answering some of these questions, we have only to look at the evolution and rise to fame of one of the most memorable features of our time – Facebook’s Like button. 

Facebook initially introduced the Like button as a subtle way of sending a message to a friend. A Like was an endorsement or even a virtual nod in agreement if you will.

The ‘Like’ has since evolved to a range of different emojis on many different platforms. It has become the metric of success of many a social media campaign.

The introduction and use of this innocuous button has inadvertently spurned a phenomenon known as ‘Like’ culture.

In the same way that we are able to search for information, merchandise and entertainment online, we’ve developed the ability to search for approval as well.

Facebook’s Like Button Under the Microscope

But what are some of the deeper effects of the ‘Like’ culture on our society? What role does it play in our perceptions of ourselves and the way we shape and determine our thoughts and opinions?

Could our reactions to online content be moulded to conform to the opinion of the majority simply by the number of Likes that particular content has received?

This is something Facebook has had to grapple with as one of the most influential platforms in the world.

As I write, Facebook has started to experiment with removing the number of ‘Likes’ on social posts, with the intention of dissuading users from self-censorship and protecting them from envy. 

Although Facebook helped to create and foster a world where value is based on the number of Likes received on social media, this move points to a bigger paradigm shift that is more in line with Facebook’s more recent directive to make . . . “the time people spend on Facebook centred around meaningful social interactions.” 

The Impact on Advertising Revenue

This is also a strategic move that aims to ensure that users aren’t discouraged from engaging and sharing due to fear and anxiety around not receiving enough Likes, ultimately decreasing overall engagement and advertising revenue.

As society starts to call for more mindful and inclusive online engagement, businesses and brands can contribute by focusing on more meaningful types of engagement. For instance, starting conversations, positively influencing public opinion and effecting social change.

Social media often gets a bad rap when it comes to mental health. However, new studies have indicated that engaging online can actually have a positive effect in many cases.

Studies show that social media can make it easier to maintain relationships. It can also make users less likely to experience psychological distress such as depression and anxiety.

We’re so glad we get to be a part of a move towards positive change!

Facebook rebrand will see changes to WhatsApp and Instagram in 2020

Facebook rebrand sees changes to WhatsApp, Instagram

August 26th, 2019 Posted by Social Media 0 comments on “Facebook rebrand sees changes to WhatsApp, Instagram”

Facebook Rebrand Sees Changes to WhatsApp, Instagram

In a recent controversial move, Facebook subsidiaries WhatsApp and Instagram are getting changes to their names as part of a Facebook rebrand. This is ostensibly to make it much clearer that the companies and their apps are indeed owned by Facebook, although both companies have historically had very different personalities and corporate cultures.

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Guide to Facebook’s New Rules on Ad Accounts

April 15th, 2019 Posted by Social Media 0 comments on “Guide to Facebook’s New Rules on Ad Accounts”

Guide to Facebook's New Rules on Ad Accounts

Why do you need to set up your own Business Manager? Facebook Business Manager is an essential dashboard for organisations to securely share Facebook assets among multiple people or teams. Business Manager helps us advertisers integrate Facebook marketing efforts with your business.


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relentless innovation and iteration coupled with deep insights into user behaviour and trends have established Facebook Ads as the world’s most compelling advertising offering

The Rise and Evolution of Facebook Ads

February 22nd, 2019 Posted by Social Media 0 comments on “The Rise and Evolution of Facebook Ads”

The Rise and Evolution of Facebook Ads

When considering how and where to allocate advertising spend in the current digital economy, there is only one player that truly stands head and shoulders above the rest – Facebook.
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Using Facebook's targeted advertising is a great way to grow your audience when you’re just starting out on the platform and your organic reach is still low.

The benefits of using Facebook’s targeted advertising

October 10th, 2018 Posted by Social Media 0 comments on “The benefits of using Facebook’s targeted advertising”

The benefits of using Facebook’s targeted advertising

What are the benefits of using Facebook’s targeted advertising infrastructure? We often get asked this question by our clients and thought this would be a great opportunity to educate you on the benefits and pitfalls of making use of Facebook’s extensive, hyper-targeted advertising infrastructure.

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Create a social media environment where you engage with your customers

Answering the WHY in Social Media

June 27th, 2018 Posted by Social Media 0 comments on “Answering the WHY in Social Media”

Answering the WHY in Social Media

The innovation and change that is occurring in the Digital industry at the moment has meant that Social Media is now, more than ever, about unashamedly authentic engagement. Social networks and platforms are moving and transforming constantly, resulting in the fact that a good sales pitch is no longer enough to create sales and conversions; what’s more important is creating an environment where people can engage, interact and connect in the most meaningful way.
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5 common mistakes on business social media platforms

5 Common Mistakes Businesses Make On Social Media

May 23rd, 2018 Posted by Social Media 0 comments on “5 Common Mistakes Businesses Make On Social Media”

5 Common Mistakes Businesses Make On Social Media

Wow, this year is absolutely flying by and we thought it would be a great time to take stock and realign as we go into the second half of 2018. We’ve given you a lot of information this year so far on what you can do to maximise the impact of your Social Media efforts so here’s a summary of common mistakes we see online and what you can do to make sure you’re not making them!

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Engage your followers on Facebook and use it as a social engagement platform

It’s all about the conversation in 2018!

January 25th, 2018 Posted by Uncategorized 9 comments on “It’s all about the conversation in 2018!”

It's All About the Conversation in 2018!

Here at The Social Lamb, we know that every cloud has a silver lining, and as your Social Media experts, we feel it is our duty to educate and inform you on everything that is happening in the online realm, so you can feel calm and confident that we’ve got you covered!


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