If you are a Facebook page admin, you are probably familiar with Facebook’s advertising options (and if you aren’t you should definitely get in touch with us!). Facebook’s advertising options offer cost-effective, highly targetable advertising capabilities that your business should be using. With 2.6 billion Facebook users around the world, this is one advertising platform that every business should include in their marketing strategy. If you aren’t familiar with advertising on Facebook you may be wondering which option is best for your business, and this all begins with and depends on your marketing goals and budget.