Facebook for business Archives - The Social Lamb

The Social Lamb

Posts tagged "Facebook for business"

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Common Misconceptions about Social Media Marketing

May 5th, 2021 Posted by Uncategorized 137 comments on “Common Misconceptions about Social Media Marketing”

We’re all familiar with how to use social media to connect with friends and family online, but social media as a marketing tool for business is a whole different ball game. Similarly to all types of marketing, Social Media Marketing requires mindfulness, strategy, time and resources. The easy accessibility of apps such as Instagram, Facebook and Linkedin has led to a number of common misconceptions being formed by Small Business Owners about social media marketing.

 

Social Media Marketing is Free

 

Time is a currency. As a business owner, the time you spend trying to grow online can be used to improve your core business offering. Joining social media platforms might be free, but the skills and resources required to manage your social media pages are definitely not. It’s also important to note that different social media platforms have tools that allow you to run paid ads.

 

My Customers aren’t on Social Media

 

People from a variety of demographics are active on social media. Facebook alone has over 3 billion active users. Remember that your clients are people who are social and have interests outside of your business or sector, why not offer value to them on the platforms that are easily digestible, accessible and convenient? There are many reasons why social media is important for your business – we are well within the digital age and people are spending more time online.

 

It’s all about Going Viral

 

The obsession with going viral on social media is closely linked to the misconception that social media marketing success happens overnight. Going viral leads to an increase in the number of followers your page gets from just one post but it doesn’t necessarily guarantee brand loyalty or a significant increase in customers. At The Social Lamb, we do content creation, community management, hashtag research and prepare data reports which ensure that you stay consistent online as your social media pages grow and generate more leads.

 

The Only Key to Success on Social Media is Posting Often

 

‘Quality over quantity’ definitely applies when it comes to posting content on your social media platforms. Your posts need to be customer-centric, educational and worth engaging with. Social media is about creating value for your target audience, it’s about engaging with them and not talking at them. Tact, strategy and creativity are all essential in social media marketing so posting too much can actually be detrimental to your social media goals. When the focus is only on selling, that content is no longer enjoyable to your audience.

 

We’re passionate about creative storytelling, educating and helping businesses grow online. We also offer Social Media Training to give you tips and tricks on how to flourish on social media platforms such as Instagram, Facebook and LinkedIn. Click here to find out more about how we help businesses shake things up on social media.

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Welcome to The Social Lamb – Everything You Need to Know About Getting Started with Us

September 30th, 2020 Posted by Uncategorized 0 comments on “Welcome to The Social Lamb – Everything You Need to Know About Getting Started with Us”

Welcome To The Social Lamb - Everything You Need

To Know About Getting Started With Us!

If you have just signed on as a client of ours, we are so happy that you chose us to manage your social media!

Before we begin working our magic, we need access to your pages. We’ve put together this step-by-step guide to help you through this process. If you need help along the way, don’t hesitate to give us a call!

  • You will need to grant us access to your Facebook page (see further details below)
  • We also need your Instagram login details to access your account
  • If we are managing your LinkedIn page, we will require you to grant us access to your business page (see further details below)

Facebook Business Manager

Facebook rules have gotten stricter over the years, with business pages being monitored very closely. One of the important things to note is that each business has to have its own ad account for advertising. Don’t stress, we will still do all of your campaign management and updating, this only means that you need to create your own ad account which we can access.

So where to begin? Below we have a step-by-step guide of how to set it up. If you do struggle with this process or don’t have the time to create it, you can send us your Facebook login details, we would be happy to set it up for you!

Create Your Business Manager:

  1. https://business.facebook.com/overview
  2. Click on Create Account.
  3. Enter a name for your business, your name and work email address and click Next.
  4. Enter your business details and click Submit.

Add Your Business Page to Business Manager:

  1. When you are in the Business Manager, click on Business Settings.
  2. On the left-hand side, under the Accounts Tab, click on Pages.
  3. Click on Add a Page. Type in Your Business Page name and click Add Page.

Create an Ad Account in your Business Manager:

  1. When you are in Business Settings, on the left-hand side, click on Ad Accounts.
  2. Click on Add and select Create New Ad Account.
  3. Enter your company name as the Ad Account name.
  4. Change the currency option to ZAR – South African Rand.
  5. Select My Business.
  6. Grant yourself access by making sure your name and all options have been turned on.
  7. Now to add a payment method to your Ad Account, click the Ad Account you have created.
  8. On the right-hand side there should be an arrow, click on it and click View Payment Methods.
  9. Enter your card details and follow the instructions. (You may use a debit or credit card as a payment method)

Add The Social Lamb to your Business Manager:

  1. Go to Business Settings in your Business Manager.
  2. Under the Users tab on the left-hand side, click on People.
  3. Click Add and type in laura@thesociallamb.com
  4. Turn Admin Access on and click Next.
  5. Select your business page by typing in the name.
  6. Turn on Publish Content and Manage Page (all options should be turned on and blue) and press Next.
  7. Grant access to Ad Account (again, all should be on and blue).
  8. Send the invite to us.

LinkedIn Access

  1. Sign into your Page Admin Centre.
  2. Click the Admin tools dropdown at the top, right-hand side of the page and select Manage Admins.
  3. Select Designated Admins on the left-hand side
  4. Type in the name of the person you would like to add as admin and click Save Changes.

We know this may be a lot, so don’t hesitate to call if you need our help!

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Your Social Media During Lockdown

April 17th, 2020 Posted by Uncategorized 0 comments on “Your Social Media During Lockdown”

Your Social Media During Lockdown

The current lockdown and COVID-19 pandemic may have devastating impacts on businesses in our country, with many being faced with difficult decisions to make over the next few weeks. We are all waiting in anticipation for what life post lockdown will look like and as business owners, we hope that we will be able to get straight back to normal. But what will business after lockdown look like? If there is one thing we cannot deny, it is that COVID-19 has already and will change how businesses operate in the future. It has catalysed a digital revolution and whether businesses have embraced this revolution may be the difference between survival post lockdown.


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social media trends for 2020 by The Social Lamb

Social Media Trends for 2020 and Beyond!

January 17th, 2020 Posted by General 0 comments on “Social Media Trends for 2020 and Beyond!”

Social Media Trends for 2020 and Beyond!

Well, we’ve made it to the year 2020, and above all else, this feels like a year of CHANGE! 

Whether that be changing up your social media strategy, looking at how you engage with your audience differently, or asking yourself how your efforts on social can be more targeted and more effective in expanding your audience, and ultimately bringing in new customers and new business.

To ensure businesses remain competitive in this rapidly evolving consumer landscape, they should be asking themselves questions such as: ‘How do we make sure our content lands with our customers? How do we improve our messaging so it resonates more with our audiences? And how can we use social media to be even more of service to our customers this year?

Customers of the future expect better service delivery and more real-time feedback than ever before. So how can business and brands use social media platforms to connect more closely with their audiences in a way that creates impact and effectiveness? Here are some ways:

Use Social Media for Customer Service

Social media has evolved from a place to connect and share content with family and friends, to a sales and marketing tool, a product discovery platform, and, more recently, even a customer service channel. Take advantage of the real-time, direct nature of social platforms to give your customers access to your service teams so they can get the assistance they need quickly and efficiently.

Focus on Personalisation & Use Local Targeting

Although it may not be possible to create tailor-made content for every customer group, it will be important to ensure that your business is using location-based advertising as much as possible to take advantage of local customers and markets.

Continue Using User-Generated Content

Invite your audience into your world. Get their feedback. Ask them to be a part of creating and telling the story of your brand online. This helps to build credibility and a sense of authenticity about your product or service.

Create a Community

Creating a community will continue to be important this year. Establish your values, and talk about them often to draw those who hold the same values closer. This will establish a sense of loyalty and trust with your customers.

Be More Sensitive to the way Your Business Collects Users’ Data

As users become more aware of topical issues like data ethics and privacy, businesses and brands should expect tighter regulation and restrictions on certain platforms regarding access to users’ data and should be considering how they can collect and use user data in the most respectful way.

Here at The Social Lamb, we’re super excited to get to know even more of you this year. We look forward to using our expertise and experience to help bring your business or brand into the future!

business manager set up and access text over image of laptop and iphone on white desk

Guide to Facebook’s New Rules on Ad Accounts

April 15th, 2019 Posted by Social Media 0 comments on “Guide to Facebook’s New Rules on Ad Accounts”

Guide to Facebook's New Rules on Ad Accounts

Why do you need to set up your own Business Manager? Facebook Business Manager is an essential dashboard for organisations to securely share Facebook assets among multiple people or teams. Business Manager helps us advertisers integrate Facebook marketing efforts with your business.


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relentless innovation and iteration coupled with deep insights into user behaviour and trends have established Facebook Ads as the world’s most compelling advertising offering

The Rise and Evolution of Facebook Ads

February 22nd, 2019 Posted by Social Media 0 comments on “The Rise and Evolution of Facebook Ads”

The Rise and Evolution of Facebook Ads

When considering how and where to allocate advertising spend in the current digital economy, there is only one player that truly stands head and shoulders above the rest – Facebook.
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How to protect your social media accounts

Data privacy – how to protect your social media accounts

November 2nd, 2018 Posted by Security 0 comments on “Data privacy – how to protect your social media accounts”

Data privacy - How to Protect Your Social Media Accounts

We reported to you a few months about the changes that are occurring on a global scale in the laws governing how our personal data is used and disseminated.

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Using Facebook's targeted advertising is a great way to grow your audience when you’re just starting out on the platform and your organic reach is still low.

The benefits of using Facebook’s targeted advertising

October 10th, 2018 Posted by Social Media 0 comments on “The benefits of using Facebook’s targeted advertising”

The benefits of using Facebook’s targeted advertising

What are the benefits of using Facebook’s targeted advertising infrastructure? We often get asked this question by our clients and thought this would be a great opportunity to educate you on the benefits and pitfalls of making use of Facebook’s extensive, hyper-targeted advertising infrastructure.

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Be authentic in your business social media marketing

Be authentic in your social media marketing

July 31st, 2018 Posted by Social Media 0 comments on “Be authentic in your social media marketing”

Be Authentic in Your Social Media Marketing

Social media, if you allow it, can be an effective tool for making yourself more accessible to the public, giving them a glimpse of who you are and inviting them to become a part of your community.
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Customers use social media as a way to express themselves and be heard

The Future of Social Media and how to make sure your business is ready

April 5th, 2018 Posted by Social Media 0 comments on “The Future of Social Media and how to make sure your business is ready”

The Future of Social Media and How to Make Sure your Business is Ready

This month, we’re looking to the future, and what you can start implementing in your business and your online strategy to ensure that you’re able to take full advantage of future developments within online platforms and systems as they happen.


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