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The Social Lamb

Posts tagged "Facebook"

The Social Lamb Facebook Like button under the spotlight

How Facebook’s Like button is shaping our society

September 30th, 2019 Posted by Social Media 0 comments on “How Facebook’s Like button is shaping our society”

How Facebook's Like Button is Shaping Our Society

Have you ever found yourself wondering what it is exactly that makes people so drawn to social media – particularly Facebook’s Like button? What do they get out of it? Why is it important to them? And, how is that changing over time?

In recent years, social media has become a necessity in many peoples’ lives. But what are the effects of time spent online? Is it beneficial or is it harmful? What can we as businesses and brands do to make it better?

To aid us in answering some of these questions, we have only to look at the evolution and rise to fame of one of the most memorable features of our time – Facebook’s Like button. 

Facebook initially introduced the Like button as a subtle way of sending a message to a friend. A Like was an endorsement or even a virtual nod in agreement if you will.

The ‘Like’ has since evolved to a range of different emojis on many different platforms. It has become the metric of success of many a social media campaign.

The introduction and use of this innocuous button has inadvertently spurned a phenomenon known as ‘Like’ culture.

In the same way that we are able to search for information, merchandise and entertainment online, we’ve developed the ability to search for approval as well.

Facebook’s Like Button Under the Microscope

But what are some of the deeper effects of the ‘Like’ culture on our society? What role does it play in our perceptions of ourselves and the way we shape and determine our thoughts and opinions?

Could our reactions to online content be moulded to conform to the opinion of the majority simply by the number of Likes that particular content has received?

This is something Facebook has had to grapple with as one of the most influential platforms in the world.

As I write, Facebook has started to experiment with removing the number of ‘Likes’ on social posts, with the intention of dissuading users from self-censorship and protecting them from envy. 

Although Facebook helped to create and foster a world where value is based on the number of Likes received on social media, this move points to a bigger paradigm shift that is more in line with Facebook’s more recent directive to make . . . “the time people spend on Facebook centred around meaningful social interactions.” 

The Impact on Advertising Revenue

This is also a strategic move that aims to ensure that users aren’t discouraged from engaging and sharing due to fear and anxiety around not receiving enough Likes, ultimately decreasing overall engagement and advertising revenue.

As society starts to call for more mindful and inclusive online engagement, businesses and brands can contribute by focusing on more meaningful types of engagement. For instance, starting conversations, positively influencing public opinion and effecting social change.

Social media often gets a bad rap when it comes to mental health. However, new studies have indicated that engaging online can actually have a positive effect in many cases.

Studies show that social media can make it easier to maintain relationships. It can also make users less likely to experience psychological distress such as depression and anxiety.

We’re so glad we get to be a part of a move towards positive change!

What you need to know about online data security & privacy

Data Security & Privacy – What you need to know

May 2nd, 2018 Posted by Security 0 comments on “Data Security & Privacy – What you need to know”

Data Security & Privacy – What You Need to Know

Like us, you may have seen Facebook’s founder and CEO Mark Zuckerberg in the news recently, and been curious as to what this whole data security and privacy debate is about. Here at The Social Lamb, we see it as our duty to keep you up to date and informed, so we thought it a good time to weigh in on the topic that’s been in the global media so much lately.

Customers use social media as a way to express themselves and be heard

The Future of Social Media and how to make sure your business is ready

April 5th, 2018 Posted by Social Media 0 comments on “The Future of Social Media and how to make sure your business is ready”

The Future of Social Media and How to Make Sure your Business is Ready

This month, we’re looking to the future, and what you can start implementing in your business and your online strategy to ensure that you’re able to take full advantage of future developments within online platforms and systems as they happen.

Facebook, Instagram, Linked In - it can be confusing deciiiding which social media platforms to choose for your business

Facebook, Instagram, LinkedIn… Eeek I don’t know!

July 20th, 2017 Posted by Social Media 0 comments on “Facebook, Instagram, LinkedIn… Eeek I don’t know!”

Facebook, Instagram, LinkedIn... Eeek I Don't Know!

In this Digital age, it is so easy to find yourself overloaded with information, especially when it comes to getting your Business or Brand out there and online. When you’re first starting out can be the time you allow yourself to experiment, have fun and get creative but with that said, if you have limited time and resources, it would benefit you to choose one platform and do it well! Many small businesses fall into the trap of trying to be everywhere at once but this only ends up making their brand seem haphazard and disjointed.

There are 6 Facebook types - choose the correct category for your business

Type of Pages on Facebook

April 23rd, 2017 Posted by Social Media 0 comments on “Type of Pages on Facebook”

Type of Pages on Facebook

What are the types of Facebook pages and which category is right for your business?

In the process of starting a Facebook page for your business or company, many get stuck when it comes to selecting the right Facebook page type, let alone choosing from the long list of page categories!

Instructions on how to verify your Facebook page to establish trust

Verify your Business Facebook Page

March 6th, 2017 Posted by Uncategorized 0 comments on “Verify your Business Facebook Page”

Verify your Business Facebook Page

Establishing online presence on social media means establishing trust and fortifying confidence by local businesses towards online searchers. With millions of business pages at Facebook, sometimes it is hard to ascertain which ones are real and which ones are fraud.

The revolution of social media video clip

The Revolution of Social Media

September 29th, 2016 Posted by Social Media 0 comments on “The Revolution of Social Media”

The Revolution of Social Media

This is a brilliant video on the revolution of Social Media!