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The Social Lamb

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5 Useful Social Media Marketing Tools for 2021

October 15th, 2021 Posted by Uncategorized 0 comments on “5 Useful Social Media Marketing Tools for 2021”

If you’ve been struggling to come up with creative and effective content ideas, you’ve come to the right place! We know finding inspiration to get things done at this time of the year is a challenge, so we want to help you stay on top of your game. Social Media is fun, rewarding and it really works when you invest time in constantly improving your content and strategy. There are many tools available online that can help your business improve its Social Media Marketing efforts to attract more clients. 

  1. AnswerThePublic

AnswerThePublic is a website that provides search insights directly from Google for free. You enter the keyword you want insights for, and this tool provides you with the top questions people search for in relation to your keyword. This is amazing for social media content creation as it’s so important to know what people actually want to know about a certain product or service. Once you know what people’s concerns are, you can create content that positions your product or service as the solution to their worries.

2.Unsplash

Ever struggle to find high quality pictures to post in relation to your brand’s personality? Unsplash is the answer. This website has thousands of free professional images shot by Photographers that you can download. The search bar allows you to find the image you need for a specific post, the best part is, you don’t even need to create an account. Many photographers have created their own portfolios on this website, and after a while, you realize which photographer’s images best capture your brand’s tone and aesthetic.

 3.Canva 

Canva is an easy-to-use graphic design tool that is free with the ability to upgrade to a paid subscription. This website/app is great for creating social media graphics, logos, posters and much more. What’s unique about Canva is that it provides editable predesigned templates that social media managers and content creators can use to help brands show up authentically and professionally online. You don’t need to be a graphic designer to create high-quality designs, you just need to familiarize yourself with the many hacks and tips available to make designing that much easier on the app. 

 4.YouTube

Nothing beats getting tips, updates and tricks directly from Social Media professionals around the world. YouTube is a platform where you can search for anything social media related and find the answers you’re looking for in video format. Social Media Managers use YouTube to share their knowledge and expertise while making money from their videos. Video content is easy to digest and you get to create playlists of videos you’ve watched that you want to refer to at a later stage. Whenever you’re unsure of something, just look it up on YouTube and find a video that correlates to your preferred style of learning. Some enjoy step-by-step tutorials while others enjoy watching someone get a task done in real-time. 

5.Online Social Media Training

Signing up for group training for your team or one-on-one training is a great way to learn from a Social Media Marketing Specialist. Social media is ever-evolving, every platform has regular updates and it’s not easy to stay up to date with how to best use each social media platform. Periodic social media training ensures that you stay in the loop when it comes to trends and best practices so your business can show up online and connect to its target audience. 

At The Social Lamb, we offer specialized Social Media Training online to help businesses understand how to best use social media platforms such as Instagram, LinkedIn and Facebook. We live, breathe and love social media – we’re passionate about helping your brand flourish online. Click here to get in touch with the Lambs for your next virtual training.

Person holding cellphone watching video

Why and How to use Videos in your Social Media Strategy

September 14th, 2021 Posted by Uncategorized 0 comments on “Why and How to use Videos in your Social Media Strategy”

It’s no secret that video content is on the rise on Social Media. Videos have a way of educating and storytelling in a way that’s less time-consuming and more creative for the person receiving the message. Think about the evolution of memes to GIFs… Memes are great but we can all agree that GIFs just hit the nail on the head when it comes to helping you express how you feel! 

 

Pictures are still very effective as a part of your social media strategy! Think of pictures as the “what” and videos as the “how” when educating your target audience on your offerings. Pictures can serve as a catalogue while videos can show customers how to use your products and services. 

 

Why you should use videos in your social media marketing strategy as a business:

 

  1. Personify your business 

Your brand’s personality really gets to show up in video format. No matter how long or short a video is, you have the ability to entertain and drive conversations from your content. Customers are people, and they LOVE to be entertained and to feel like they can relate to the brand itself. It’s not all about selling, storytelling helps humans connect to brands and stay loyal to them. 

 

2. Grab attention in a few seconds

 

With customers spending so much time online in this day and age, concentration spans continue to decline. If your potential customer is not hooked from the first sentence of your post’s caption, the chances of converting them into a client are slim to none. Videos get people interested because of more than just the words – the colours, theme and energy of the video also help grab the attention of the viewer. 

 

3. Encourages social shares

 

Remember the last post that made you laugh until you cried, or moved you so much emotionally that you shared it on your WhatsApp or Instagram status for your friends and family to see… It was probably a video. Videos are better to share because they don’t require context, they provide enough information because it’s not just words, there are visuals too. 

 

How to use videos in your social media strategy to grow your brand:

 

  1. Stories

Instagram, Facebook and WhatsApp stories don’t need to be fancy, the more relatable and casual they are the better. A story can be as simple as a ‘behind-the-scenes’ snippet of you preparing your baked treats in your kitchen as a bakery owner or even just announcing specials you have running for the day. 

 

2. Short Videos – Reels

 

Short videos such as Instagram reels have been receiving a lot of engagement in 2021. The algorithm currently favours and assists pages that post videos in this format to be discovered by a wider audience in a shorter period of time. Businesses can also use these short videos to educate clients on how to use their products and services. 

 

3. Video Ads

 

Alternate between pictures and video adverts on social media platforms such as Instagram, Facebook and LinkedIn. These video ads don’t need to be long, but they definitely need to tell customers what you’re selling and how they’ll benefit from purchasing your products. Videos take longer to produce and that can cost you more time and resources but the return on investment is the increased traffic to your site.

 

At The Social Lamb, we want to be more than just an outsourcing company for your Social Media Marketing, we want to “belong” to your business, be part of the team, help you navigate the digital world and be an honest partner in your business strategy. We’re here to provide the creative assistance your brand needs. Click here to find out more about who we are and what we do. 

The Social Lamb Facebook Like button under the spotlight

How Facebook’s Like button is shaping our society

September 30th, 2019 Posted by Social Media 0 comments on “How Facebook’s Like button is shaping our society”

How Facebook's Like Button is Shaping Our Society

Have you ever found yourself wondering what it is exactly that makes people so drawn to social media – particularly Facebook’s Like button? What do they get out of it? Why is it important to them? And, how is that changing over time?

In recent years, social media has become a necessity in many peoples’ lives. But what are the effects of time spent online? Is it beneficial or is it harmful? What can we as businesses and brands do to make it better?

To aid us in answering some of these questions, we have only to look at the evolution and rise to fame of one of the most memorable features of our time – Facebook’s Like button. 

Facebook initially introduced the Like button as a subtle way of sending a message to a friend. A Like was an endorsement or even a virtual nod in agreement if you will.

The ‘Like’ has since evolved to a range of different emojis on many different platforms. It has become the metric of success of many a social media campaign.

The introduction and use of this innocuous button has inadvertently spurned a phenomenon known as ‘Like’ culture.

In the same way that we are able to search for information, merchandise and entertainment online, we’ve developed the ability to search for approval as well.

Facebook’s Like Button Under the Microscope

But what are some of the deeper effects of the ‘Like’ culture on our society? What role does it play in our perceptions of ourselves and the way we shape and determine our thoughts and opinions?

Could our reactions to online content be moulded to conform to the opinion of the majority simply by the number of Likes that particular content has received?

This is something Facebook has had to grapple with as one of the most influential platforms in the world.

As I write, Facebook has started to experiment with removing the number of ‘Likes’ on social posts, with the intention of dissuading users from self-censorship and protecting them from envy. 

Although Facebook helped to create and foster a world where value is based on the number of Likes received on social media, this move points to a bigger paradigm shift that is more in line with Facebook’s more recent directive to make . . . “the time people spend on Facebook centred around meaningful social interactions.” 

The Impact on Advertising Revenue

This is also a strategic move that aims to ensure that users aren’t discouraged from engaging and sharing due to fear and anxiety around not receiving enough Likes, ultimately decreasing overall engagement and advertising revenue.

As society starts to call for more mindful and inclusive online engagement, businesses and brands can contribute by focusing on more meaningful types of engagement. For instance, starting conversations, positively influencing public opinion and effecting social change.

Social media often gets a bad rap when it comes to mental health. However, new studies have indicated that engaging online can actually have a positive effect in many cases.

Studies show that social media can make it easier to maintain relationships. It can also make users less likely to experience psychological distress such as depression and anxiety.

We’re so glad we get to be a part of a move towards positive change!

What you need to know about online data security & privacy

Data Security & Privacy – What you need to know

May 2nd, 2018 Posted by Security 0 comments on “Data Security & Privacy – What you need to know”

Data Security & Privacy – What You Need to Know

Like us, you may have seen Facebook’s founder and CEO Mark Zuckerberg in the news recently, and been curious as to what this whole data security and privacy debate is about. Here at The Social Lamb, we see it as our duty to keep you up to date and informed, so we thought it a good time to weigh in on the topic that’s been in the global media so much lately.

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Customers use social media as a way to express themselves and be heard

The Future of Social Media and how to make sure your business is ready

April 5th, 2018 Posted by Social Media 0 comments on “The Future of Social Media and how to make sure your business is ready”

The Future of Social Media and How to Make Sure your Business is Ready

This month, we’re looking to the future, and what you can start implementing in your business and your online strategy to ensure that you’re able to take full advantage of future developments within online platforms and systems as they happen.


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Facebook, Instagram, Linked In - it can be confusing deciiiding which social media platforms to choose for your business

Facebook, Instagram, LinkedIn… Eeek I don’t know!

July 20th, 2017 Posted by Social Media 19 comments on “Facebook, Instagram, LinkedIn… Eeek I don’t know!”

Facebook, Instagram, LinkedIn... Eeek I Don't Know!

In this Digital age, it is so easy to find yourself overloaded with information, especially when it comes to getting your Business or Brand out there and online. When you’re first starting out can be the time you allow yourself to experiment, have fun and get creative but with that said, if you have limited time and resources, it would benefit you to choose one platform and do it well! Many small businesses fall into the trap of trying to be everywhere at once but this only ends up making their brand seem haphazard and disjointed.


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There are 6 Facebook types - choose the correct category for your business

Type of Pages on Facebook

April 23rd, 2017 Posted by Social Media 0 comments on “Type of Pages on Facebook”

Type of Pages on Facebook

What are the types of Facebook pages and which category is right for your business?


In the process of starting a Facebook page for your business or company, many get stuck when it comes to selecting the right Facebook page type, let alone choosing from the long list of page categories!


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Instructions on how to verify your Facebook page to establish trust

Verify your Business Facebook Page

March 6th, 2017 Posted by Uncategorized 0 comments on “Verify your Business Facebook Page”

Verify your Business Facebook Page

Establishing online presence on social media means establishing trust and fortifying confidence by local businesses towards online searchers. With millions of business pages at Facebook, sometimes it is hard to ascertain which ones are real and which ones are fraud.


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The revolution of social media video clip

The Revolution of Social Media

September 29th, 2016 Posted by Social Media 0 comments on “The Revolution of Social Media”

The Revolution of Social Media

This is a brilliant video on the revolution of Social Media!

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