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5 Useful Social Media Marketing Tools for 2021

October 15th, 2021 Posted by Uncategorized 1 comment on “5 Useful Social Media Marketing Tools for 2021”

If you’ve been struggling to come up with creative and effective content ideas, you’ve come to the right place! We know finding inspiration to get things done at this time of the year is a challenge, so we want to help you stay on top of your game. Social Media is fun, rewarding and it really works when you invest time in constantly improving your content and strategy. There are many tools available online that can help your business improve its Social Media Marketing efforts to attract more clients. 

  1. AnswerThePublic

AnswerThePublic is a website that provides search insights directly from Google for free. You enter the keyword you want insights for, and this tool provides you with the top questions people search for in relation to your keyword. This is amazing for social media content creation as it’s so important to know what people actually want to know about a certain product or service. Once you know what people’s concerns are, you can create content that positions your product or service as the solution to their worries.

2.Unsplash

Ever struggle to find high quality pictures to post in relation to your brand’s personality? Unsplash is the answer. This website has thousands of free professional images shot by Photographers that you can download. The search bar allows you to find the image you need for a specific post, the best part is, you don’t even need to create an account. Many photographers have created their own portfolios on this website, and after a while, you realize which photographer’s images best capture your brand’s tone and aesthetic.

 3.Canva 

Canva is an easy-to-use graphic design tool that is free with the ability to upgrade to a paid subscription. This website/app is great for creating social media graphics, logos, posters and much more. What’s unique about Canva is that it provides editable predesigned templates that social media managers and content creators can use to help brands show up authentically and professionally online. You don’t need to be a graphic designer to create high-quality designs, you just need to familiarize yourself with the many hacks and tips available to make designing that much easier on the app. 

 4.YouTube

Nothing beats getting tips, updates and tricks directly from Social Media professionals around the world. YouTube is a platform where you can search for anything social media related and find the answers you’re looking for in video format. Social Media Managers use YouTube to share their knowledge and expertise while making money from their videos. Video content is easy to digest and you get to create playlists of videos you’ve watched that you want to refer to at a later stage. Whenever you’re unsure of something, just look it up on YouTube and find a video that correlates to your preferred style of learning. Some enjoy step-by-step tutorials while others enjoy watching someone get a task done in real-time. 

5.Online Social Media Training

Signing up for group training for your team or one-on-one training is a great way to learn from a Social Media Marketing Specialist. Social media is ever-evolving, every platform has regular updates and it’s not easy to stay up to date with how to best use each social media platform. Periodic social media training ensures that you stay in the loop when it comes to trends and best practices so your business can show up online and connect to its target audience. 

At The Social Lamb, we offer specialized Social Media Training online to help businesses understand how to best use social media platforms such as Instagram, LinkedIn and Facebook. We live, breathe and love social media – we’re passionate about helping your brand flourish online. Click here to get in touch with the Lambs for your next virtual training.

Facebook rebrand will see changes to WhatsApp and Instagram in 2020

Facebook rebrand sees changes to WhatsApp, Instagram

August 26th, 2019 Posted by Social Media 0 comments on “Facebook rebrand sees changes to WhatsApp, Instagram”

Facebook Rebrand Sees Changes to WhatsApp, Instagram

In a recent controversial move, Facebook subsidiaries WhatsApp and Instagram are getting changes to their names as part of a Facebook rebrand. This is ostensibly to make it much clearer that the companies and their apps are indeed owned by Facebook, although both companies have historically had very different personalities and corporate cultures.

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relentless innovation and iteration coupled with deep insights into user behaviour and trends have established Facebook Ads as the world’s most compelling advertising offering

The Rise and Evolution of Facebook Ads

February 22nd, 2019 Posted by Social Media 0 comments on “The Rise and Evolution of Facebook Ads”

The Rise and Evolution of Facebook Ads

When considering how and where to allocate advertising spend in the current digital economy, there is only one player that truly stands head and shoulders above the rest – Facebook.
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Customers use social media as a way to express themselves and be heard

The Future of Social Media and how to make sure your business is ready

April 5th, 2018 Posted by Social Media 0 comments on “The Future of Social Media and how to make sure your business is ready”

The Future of Social Media and How to Make Sure your Business is Ready

This month, we’re looking to the future, and what you can start implementing in your business and your online strategy to ensure that you’re able to take full advantage of future developments within online platforms and systems as they happen.


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Facebook, Instagram, Linked In - it can be confusing deciiiding which social media platforms to choose for your business

Facebook, Instagram, LinkedIn… Eeek I don’t know!

July 20th, 2017 Posted by Social Media 22 comments on “Facebook, Instagram, LinkedIn… Eeek I don’t know!”

Facebook, Instagram, LinkedIn... Eeek I Don't Know!

In this Digital age, it is so easy to find yourself overloaded with information, especially when it comes to getting your Business or Brand out there and online. When you’re first starting out can be the time you allow yourself to experiment, have fun and get creative but with that said, if you have limited time and resources, it would benefit you to choose one platform and do it well! Many small businesses fall into the trap of trying to be everywhere at once but this only ends up making their brand seem haphazard and disjointed.


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The revolution of social media video clip

The Revolution of Social Media

September 29th, 2016 Posted by Social Media 0 comments on “The Revolution of Social Media”

The Revolution of Social Media

This is a brilliant video on the revolution of Social Media!

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