social media advertising Archives - The Social Lamb

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Posts tagged "social media advertising"

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Defining & Reaching Your Target Market/Audience for Social Media Marketing

July 8th, 2021 Posted by Uncategorized 0 comments on “Defining & Reaching Your Target Market/Audience for Social Media Marketing”

A target market is a group whose need you aim to satisfy with your product or service. It’s who you’re aiming to sell your product/service to. There are so many different consumers in the market, all with unique needs. No one product can satisfy the needs of every customer in terms of quality, price and value. A target market isn’t only made up of people, it can also be made up of other businesses, organisations and intermediaries that buy your product in bulk. Continuous research needs to be conducted to better understand your target market and figure out how to create more products or services better suited for a more diverse market.


Getting to Know Your Target Audience


A huge part of marketing involves continuously getting to know your target market so that advertising to them is more effective. Digital marketing and social media marketing also require your business and social media managers to understand who the target audience is. When you are clear and concise about who your target audience is, you know which social media channels they’re active on. If you’re targeting millennials, you’ll most likely find them on Instagram and Facebook. Knowing where your target audience is active helps your social media manager optimize the advertising strategy to meet that audience exactly where they are. Businesses make the mistake of thinking that their consumers need to find them, when it’s the business that needs to do research and place themselves where they will be seen by the people who are most likely to buy from them or use their services.


Speaking To Your Audience


Any product or service, by definition, is something created as a solution to an existing problem. Advertising on social media needs to focus on the business’ offerings as solutions instead of just products. It’s about focusing on benefits more than features, and these benefits are specifically suited for a target audience. Getting to know your customers means understanding their pain points, desires and sometimes fears that are unique to them. Social media managers communicate with clients online in a tone that represents the business while also accommodating the target audience. Creative copywriting is essential as statements need to be phrased in a way that grabs the attention of your audience without being too ‘sales-y’. Coming up with captions that captivate and inspire engagement is an art and a skill that social media marketers have. It’s about keeping your clients engaged, invested, loyal and interested in your brand. 


Listen to Your Audience


Community management online also helps businesses get feedback from clients and address any negative feedback. The communications between your audience (potential and current clients) and your brand provide valuable insight that can be used to adapt products and services to meet the complex needs of your clients in the long run. Think of your target audience as your customer, treat them as such and be invested in getting to know them so you can show up for them in ways your competitors can’t. 


At The Social Lamb, we are a team of Creative Copywriters, Social Media Managers and Digital Marketers. We are equipped with the skills, industry knowledge and experience to help any business connect with its tribe online. We want to be part of your journey to growing your business and getting your offerings to the people who need them most. Connect with us so we can help you attract potential customers, engage with them and convert them into sales leads.

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Is Blogging Still Effective? SEO Blogging for Business Websites

June 8th, 2021 Posted by Uncategorized 5 comments on “Is Blogging Still Effective? SEO Blogging for Business Websites”

There have been a lot of online conversations and speculations around the usefulness of blogging for businesses in 2021. The topic is quite nuanced so there is no one-size-fits-all answer to the question of whether or not blogging is still necessary in today’s visuals-driven world. A better perspective to look into is how to use blogging more effectively to achieve your digital marketing goals as a brand and business.

 

The rise of social media has impacted how people prefer to consume information online. It’s no secret that visual storytelling in the form of pictures and videos is on the rise, but that doesn’t take away from the effectiveness of blogging when done with intention and strategy. It is true that traditional blogs aren’t getting as much traffic or engagement as they used to because of the amount of competition online, but also because of social media platforms such as YouTube. As a business, it is important to know what you can achieve and what you want to achieve by creating and posting content on any platform.

 

Blogging is a great way to educate your existing and potential clients on your field of work and your business’ core offerings. It’s all about being in tune with your target audience, answering their questions and helping them find solutions (your business) for their concerns. There is more to blogging than just providing free and valuable information to viewers, it’s also a way to help your website show up online, this is called Search Engine Optimization (SEO).The blog posts on a business website need to have the right keywords, links and headings to help google understand exactly what your business sells so that when users search for what you offer, your website shows up.

 

SEO blogging is a skill that requires lots of research, empathy and creativity. It’s about finding topics to write about that are worth reading, and articulating your message in a way that speaks to your target reader directly. It is very valuable to educate and to give back to the community, and blogging is a great way to achieve that. Blog posts are evergreen, which means that it’s information that you have contributed online that will remain there for a very long time. Quality over quantity definitely applies when it comes to long-form copywriting and storytelling.

 

As with any other type of marketing, digital marketing also requires a strategy. Your blog posts, email marketing, google ads and social media marketing should all work hand-in-hand to make your business more visible online. You need to know exactly what you want people to do after they’ve read your blog, which is usually to inquire about your services or to actually make an online purchase from your website. At The Social Lamb, we assist businesses improve their online visibility over time. Our Copywriters are not only skilled in writing social media captions that inspire engagement and brand loyalty but also long-form text such as SEO optimized blogging and seasonal newsletters.

 

The Social Lamb offers a variety of services to help you stand out from your competition on social media platforms and on Google. We’d love to hear from you, get in touch with us here via email or phone call during working hours. Give the FAQ section of our website a read to get some of your questions answered.

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Common Misconceptions about Social Media Marketing

May 5th, 2021 Posted by Uncategorized 137 comments on “Common Misconceptions about Social Media Marketing”

We’re all familiar with how to use social media to connect with friends and family online, but social media as a marketing tool for business is a whole different ball game. Similarly to all types of marketing, Social Media Marketing requires mindfulness, strategy, time and resources. The easy accessibility of apps such as Instagram, Facebook and Linkedin has led to a number of common misconceptions being formed by Small Business Owners about social media marketing.

 

Social Media Marketing is Free

 

Time is a currency. As a business owner, the time you spend trying to grow online can be used to improve your core business offering. Joining social media platforms might be free, but the skills and resources required to manage your social media pages are definitely not. It’s also important to note that different social media platforms have tools that allow you to run paid ads.

 

My Customers aren’t on Social Media

 

People from a variety of demographics are active on social media. Facebook alone has over 3 billion active users. Remember that your clients are people who are social and have interests outside of your business or sector, why not offer value to them on the platforms that are easily digestible, accessible and convenient? There are many reasons why social media is important for your business – we are well within the digital age and people are spending more time online.

 

It’s all about Going Viral

 

The obsession with going viral on social media is closely linked to the misconception that social media marketing success happens overnight. Going viral leads to an increase in the number of followers your page gets from just one post but it doesn’t necessarily guarantee brand loyalty or a significant increase in customers. At The Social Lamb, we do content creation, community management, hashtag research and prepare data reports which ensure that you stay consistent online as your social media pages grow and generate more leads.

 

The Only Key to Success on Social Media is Posting Often

 

‘Quality over quantity’ definitely applies when it comes to posting content on your social media platforms. Your posts need to be customer-centric, educational and worth engaging with. Social media is about creating value for your target audience, it’s about engaging with them and not talking at them. Tact, strategy and creativity are all essential in social media marketing so posting too much can actually be detrimental to your social media goals. When the focus is only on selling, that content is no longer enjoyable to your audience.

 

We’re passionate about creative storytelling, educating and helping businesses grow online. We also offer Social Media Training to give you tips and tricks on how to flourish on social media platforms such as Instagram, Facebook and LinkedIn. Click here to find out more about how we help businesses shake things up on social media.

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Social Media Trends 2021

February 4th, 2021 Posted by Uncategorized 0 comments on “Social Media Trends 2021”
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Social Media Trends 2021

2020 was a year of big changes and transformation. As we entered lockdown, we became increasingly reliant on social media and digital platforms to run our businesses, connect with family and friends, do our shopping, help others in need and have fun. With more businesses and customers on social media, it can be difficult to stand out and engage with your audience. This is where a social media strategy comes in. Knowing current social media trends and incorporating them into your strategy can fuel your marketing and help you to stand out online.

 

Video Continues to Rise

 

Video is one of the most engaging forms of marketing content, and its use will only continue to increase. Social media platforms are placing greater emphasis on video content, and one of these examples is Instagram Reels. Reels are an exciting way to create 15 to 30 second long video clips. What makes them fun and engaging is that you can add music and text to these videos too!

 

Social Commerce

 

As we adapted to the new normal, businesses had to pivot to drive sales through online platforms. Facebook and Instagram Shopping have revolutionized the shopping experience, allowing customers to purchase products they have seen in a post without having to leave the app. This is not only convenient for customers, but it also provides businesses without an eCommerce store the capabilities to effectively sell products online. With more customers preferring contactless shopping, we are going to see more marketers and business owners turning to these platforms to drive sales.

 

Humanise Your Brand

 

As the world has faced many challenges over this past year, customers have also been mindful of the messaging and conversations that brands are having around world events. People value authenticity and transparency in the brands that they support. Humanising your brand in what it stands for and having thoughtful and meaningful conversations with your audience, is key to building their trust and increasing your brand awareness as a company that cares about people. This year, we can expect more customers to choose brands based on authenticity and transparency, and to hold brands accountable to what they stand for.

 

Going Live

 

Unable to host in-person events, many businesses were forced to take their conferences and events online. Facebook, Instagram and Twitter give your business the opportunity to host and stream live events, Q&A sessions, interviews, tutorials and other types of content. Not only has live streaming enabled businesses to continue hosting events, but it has kept audiences engaged with brands and helped to broaden the reach by bringing events to followers who otherwise may not be able to attend.

 

Revolutionising Customer Experience

 

What made your customer experience unique? Perhaps it was ambient music and lighting in your store? Or a free cup of coffee? All of these elements that have helped to shape customer experiences may not be feasible anymore, which means that businesses are turning to social media to create unique and personalized experiences and to improve customer service. How businesses interact with their customers online and how they respond to their queries and complaints, will shape customer experience and perception.

 

While the list of social media trends goes on, it is important to recognise what is best for your business. Take the time to do research and understand your customers’ online behaviour and social media data, this will help you to determine which trends to prioritise and include in your strategy.

 

If you need help navigating these new trends or wrapping your head around social media, The Lambs have got your back!

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Why You Should Not Stop Marketing Over the Festive Season

November 30th, 2020 Posted by Uncategorized 0 comments on “Why You Should Not Stop Marketing Over the Festive Season”
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Why You Should Not Stop Marketing Over the Festive Season

Depending on what business you are in, the festive season can be a busy period or the ideal time for you to take a much-needed break! No matter what space your business is in at the moment, there is one thing you shouldn’t take a break from this festive season, and that is your social media marketing. 

Many people are still on social media over this season, either browsing for gifts or planning their next project for the new year. Even if your business is not trading over this period, it would be a shame to miss out on all of the online activity. We often speak of consistency in social media, and this is still relevant over the festive season. If people are following your page and engaging with your content regularly, they may get out of the habit of following you if they notice that you aren’t posting anymore. Even a short break in social media marketing may result in you losing followers to your competitors. 

Don’t just be about sales!

If you are still trading over this period and have amazing specials, then, of course, it is important to advertise these on your social media, however, social media is also about building relationships and showcasing your brand’s personality . The festive season is all about cheer and giving, and social media is the perfect platform to reveal a different side of your business to your followers. 

Add in authentic Christmas and New Year social media content, ask your followers about their festive season traditions and even include content about your CSR initiatives. This type of social media content influences how your brand is perceived and reveals the authentic side of your business.

Plan ahead and schedule

The end of the year can be crazy, and before you know it you have neglected your social media content while focusing on your business or enjoying your holiday. Planning ahead is crucial! Create a calendar for your posts and campaigns, and schedule them ahead of time. We are big advocates for planning content, and there are many great free scheduling tools that you can use to avoid the panic of scrambling to put together posts at the last minute.

If you haven’t already started planning your festive season social media content, we recommend that you start now! This is the time to build on the momentum of your social media strategy, increase exposure and engage with your audience. 

Don’t forget to have fun! People are generally in a relaxed and cheerful mood over this period, and it is the perfect opportunity to create humorous, light-hearted social media content and remind your followers that you are still thinking of them over this season. If you need some inspiration or are struggling with ideas, get in touch with us!

The Social Lamb Creating Compelling Content Strategy That Works

Creating a Compelling Content Strategy that Works

July 25th, 2019 Posted by Social Media 0 comments on “Creating a Compelling Content Strategy that Works”

Creating a Compelling Content Strategy That Works

Sharing great content consistently is undoubtedly the bedrock of any effective social media strategy. But all the hard work your business has put into building your audience online can easily be undone if the content you share comes across as irrelevant or too “sales-y”.

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Engage your followers on Facebook and use it as a social engagement platform

It’s all about the conversation in 2018!

January 25th, 2018 Posted by Uncategorized 3 comments on “It’s all about the conversation in 2018!”

It's All About the Conversation in 2018!

Here at The Social Lamb, we know that every cloud has a silver lining, and as your Social Media experts, we feel it is our duty to educate and inform you on everything that is happening in the online realm, so you can feel calm and confident that we’ve got you covered!


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How social media and word of mouth can work together

How Social Media & Word of Mouth can work together to create MAGIC for your Business!

October 20th, 2017 Posted by Uncategorized 0 comments on “How Social Media & Word of Mouth can work together to create MAGIC for your Business!”

How Social Media & Word of Mouth can work together to
create MAGIC for your Business!

The more we operate within the online space, the more we see the amazing contribution that Social Media can be to Word of Mouth Marketing when done thoughtfully and strategically!  Social Media is an invaluable marketing and supporting tool for any business and over time, your online efforts will start to speak for themselves and if your product or service is truly exceptional, your Social Media following will grow and start to create something really special for your business in its own way.


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Random acts of marketing can lead to failed social media campaigns

A Random Act Of Marketing

September 29th, 2017 Posted by Uncategorized 0 comments on “A Random Act Of Marketing”

A Random Act Of Marketing

A random act of marketing is something that is unplanned, not budgeted for, often ill-executed and not well managed, a trap many of us can fall into, especially as a small business. For larger businesses or corporate firms with big budgets, it is easy to absorb some of the possible shortfalls that may come with a random or failed Social Media campaign, and some may even build a buffer for it into their advertising budget as there is always some level of uncertainty and experimentation when it comes to Social Media and online advertising.


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The Social Lamb can help your business to plan your social media strategy

The importance of strategy to your Social Media plan

August 29th, 2017 Posted by Social Media 0 comments on “The importance of strategy to your Social Media plan”

The Importance of Strategy to Your Social Media Plan

Very often, due to limited time or resources, small businesses can make the mistake of knowing that they have to post something on their Social Media accounts, but failing to do so with any real thought or strategic know-how. Many people think that posting something is better than nothing at all but an ill-considered or haphazard post can often leave your followers confused and wondering about your brand’s messaging and direction in general.


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