It’s been just over a year since Meta launched Business Suite, a free platform where you can manage both your Facebook and Instagram pages. No more constant flipping between the two, this all-in-one platform was designed to save business owners time and allow you to manage your pages in one place. There is always the initial awkward stage of getting used to Meta’s updates, but it is best to get acquainted with Meta Business Suite as it looks like it is here to stay and will most likely replace Facebook Business Manager.
Meta Business Suite vs Facebook Business Manager vs Creator Studio – Making sense of it all
You can do everything on Meta Business Suite that you could do on Facebook Business Manager, however, it offers more powerful features. It combines key components that you need to successfully manage your Facebook and Instagram accounts, these include posting, insights, advertising and messaging.
Creator Studio is especially similar to Meta Business Suite. While Meta Business Suite lets you create and schedule posts, stories and ads across platforms, Creator Studio focuses on content tools for content creators and includes monetization features, post setup, post testing and a collection of royalty-free sounds.
Business Suite Features and How to use them
Some of the keys features of Meta Business Suite include the following:
Posts and Stories
Creating and scheduling posts and stories is one of the most used features of Meta Business Suite. Under the navigation menu, click on posts and stories. Here you can create posts and stories across Facebook and Instagram or schedule them for a later time. It even gives you insight into when your optimal times are to post.
Under the insights tab, you can view how your content is performing on both Facebook and Instagram. You can also access key metrics such as trends, reach, demographic and geographic data presented in easy to read visual reports.
Manage Your Inbox
Read and respond to messages and comments across Facebook, Messenger and Instagram. You can also create automated replies and save these to respond faster to frequently asked questions.
You will first have to set up a commerce account on Facebook Commerce Manager before you can access your inventory and sales through Business Suite. First set up a shop and/or a catalogue. Shop lets customers browse items via a “Shop” tab on Facebook and Instagram, and Catalogues allow you to integrate with your eCommerce solution to advertise products you sell off of Facebook and Instagram.
If you use third-party apps such as WooCommerce or Canva, yes you guessed it, you can also connect these to Business Suite. Go to All Tools, under Manage you will find the Business Apps tab. Search for the app that you would like to add, select the app and then click on Connect.
Facebook Business Suite is a useful, free tool that saves you time by allowing you to manage your Instagram and Facebook accounts in one place. This platform will likely change and evolve, so we recommend getting familiar with it sooner rather than later. We are passionate about helping you flourish online, so if you need assistance, click here to get in touch with the Lambs.