social media audience Archives - The Social Lamb

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Posts tagged "social media audience"

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Common Misconceptions about Social Media Marketing

May 5th, 2021 Posted by Uncategorized 2,101 comments on “Common Misconceptions about Social Media Marketing”

We’re all familiar with how to use social media to connect with friends and family online, but social media as a marketing tool for business is a whole different ball game. Similarly to all types of marketing, Social Media Marketing requires mindfulness, strategy, time and resources. The easy accessibility of apps such as Instagram, Facebook and Linkedin has led to a number of common misconceptions being formed by Small Business Owners about social media marketing.


Social Media Marketing is Free


Time is a currency. As a business owner, the time you spend trying to grow online can be used to improve your core business offering. Joining social media platforms might be free, but the skills and resources required to manage your social media pages are definitely not. It’s also important to note that different social media platforms have tools that allow you to run paid ads.


My Customers aren’t on Social Media


People from a variety of demographics are active on social media. Facebook alone has over 3 billion active users. Remember that your clients are people who are social and have interests outside of your business or sector, why not offer value to them on the platforms that are easily digestible, accessible and convenient? There are many reasons why social media is important for your business – we are well within the digital age and people are spending more time online.


It’s all about Going Viral


The obsession with going viral on social media is closely linked to the misconception that social media marketing success happens overnight. Going viral leads to an increase in the number of followers your page gets from just one post but it doesn’t necessarily guarantee brand loyalty or a significant increase in customers. At The Social Lamb, we do content creation, community management, hashtag research and prepare data reports which ensure that you stay consistent online as your social media pages grow and generate more leads.


The Only Key to Success on Social Media is Posting Often


‘Quality over quantity’ definitely applies when it comes to posting content on your social media platforms. Your posts need to be customer-centric, educational and worth engaging with. Social media is about creating value for your target audience, it’s about engaging with them and not talking at them. Tact, strategy and creativity are all essential in social media marketing so posting too much can actually be detrimental to your social media goals. When the focus is only on selling, that content is no longer enjoyable to your audience.


We’re passionate about creative storytelling, educating and helping businesses grow online. We also offer Social Media Training to give you tips and tricks on how to flourish on social media platforms such as Instagram, Facebook and LinkedIn. Click here to find out more about how we help businesses shake things up on social media.

Social media: Why brands should focus on building communities

Building communities: The role of social media

May 27th, 2019 Posted by Social Media 0 comments on “Building communities: The role of social media”

Building Communities: The Role of Social Media

Although online interactions and social media connections will never replace the feelings of warmth and goodwill we experience with real human engagement, the human race’s growing need for community is an area in which businesses and brands can start to create real impact, contribute to and benefit from.

the importance of social listening text over image of 2 people holding coffee cups

How social listening can improve online strategy

January 21st, 2019 Posted by Social Media 0 comments on “How social listening can improve online strategy”

How social listening can improve online strategy

Welcome to 2019! The year that promises to bring inordinate change and innovation in many areas. In the world of social media, it’s going to be all about how we use social listening to engage on the platforms we use. 
How social media and word of mouth can work together

How Social Media & Word of Mouth can work together to create MAGIC for your Business!

October 20th, 2017 Posted by Uncategorized 0 comments on “How Social Media & Word of Mouth can work together to create MAGIC for your Business!”

How Social Media & Word of Mouth can work together to
create MAGIC for your Business!

The more we operate within the online space, the more we see the amazing contribution that Social Media can be to Word of Mouth Marketing when done thoughtfully and strategically!  Social Media is an invaluable marketing and supporting tool for any business and over time, your online efforts will start to speak for themselves and if your product or service is truly exceptional, your Social Media following will grow and start to create something really special for your business in its own way.