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Common Misconceptions about Social Media Marketing

May 5th, 2021 Posted by Uncategorized 1 comment on “Common Misconceptions about Social Media Marketing”

We’re all familiar with how to use social media to connect with friends and family online, but social media as a marketing tool for business is a whole different ball game. Similarly to all types of marketing, Social Media Marketing requires mindfulness, strategy, time and resources. The easy accessibility of apps such as Instagram, Facebook and Linkedin has led to a number of common misconceptions being formed by Small Business Owners about social media marketing.

 

Social Media Marketing is Free

 

Time is a currency. As a business owner, the time you spend trying to grow online can be used to improve your core business offering. Joining social media platforms might be free, but the skills and resources required to manage your social media pages are definitely not. It’s also important to note that different social media platforms have tools that allow you to run paid ads.

 

My Customers aren’t on Social Media

 

People from a variety of demographics are active on social media. Facebook alone has over 3 billion active users. Remember that your clients are people who are social and have interests outside of your business or sector, why not offer value to them on the platforms that are easily digestible, accessible and convenient? There are many reasons why social media is important for your business – we are well within the digital age and people are spending more time online.

 

It’s all about Going Viral

 

The obsession with going viral on social media is closely linked to the misconception that social media marketing success happens overnight. Going viral leads to an increase in the number of followers your page gets from just one post but it doesn’t necessarily guarantee brand loyalty or a significant increase in customers. At The Social Lamb, we do content creation, community management, hashtag research and prepare data reports which ensure that you stay consistent online as your social media pages grow and generate more leads.

 

The Only Key to Success on Social Media is Posting Often

 

‘Quality over quantity’ definitely applies when it comes to posting content on your social media platforms. Your posts need to be customer-centric, educational and worth engaging with. Social media is about creating value for your target audience, it’s about engaging with them and not talking at them. Tact, strategy and creativity are all essential in social media marketing so posting too much can actually be detrimental to your social media goals. When the focus is only on selling, that content is no longer enjoyable to your audience.

 

We’re passionate about creative storytelling, educating and helping businesses grow online. We also offer Social Media Training to give you tips and tricks on how to flourish on social media platforms such as Instagram, Facebook and LinkedIn. Click here to find out more about how we help businesses shake things up on social media.

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Social Media Trends 2021

February 4th, 2021 Posted by Uncategorized 0 comments on “Social Media Trends 2021”
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Social Media Trends 2021

2020 was a year of big changes and transformation. As we entered lockdown, we became increasingly reliant on social media and digital platforms to run our businesses, connect with family and friends, do our shopping, help others in need and have fun. With more businesses and customers on social media, it can be difficult to stand out and engage with your audience. This is where a social media strategy comes in. Knowing current social media trends and incorporating them into your strategy can fuel your marketing and help you to stand out online.

 

Video Continues to Rise

 

Video is one of the most engaging forms of marketing content, and its use will only continue to increase. Social media platforms are placing greater emphasis on video content, and one of these examples is Instagram Reels. Reels are an exciting way to create 15 to 30 second long video clips. What makes them fun and engaging is that you can add music and text to these videos too!

 

Social Commerce

 

As we adapted to the new normal, businesses had to pivot to drive sales through online platforms. Facebook and Instagram Shopping have revolutionized the shopping experience, allowing customers to purchase products they have seen in a post without having to leave the app. This is not only convenient for customers, but it also provides businesses without an eCommerce store the capabilities to effectively sell products online. With more customers preferring contactless shopping, we are going to see more marketers and business owners turning to these platforms to drive sales.

 

Humanise Your Brand

 

As the world has faced many challenges over this past year, customers have also been mindful of the messaging and conversations that brands are having around world events. People value authenticity and transparency in the brands that they support. Humanising your brand in what it stands for and having thoughtful and meaningful conversations with your audience, is key to building their trust and increasing your brand awareness as a company that cares about people. This year, we can expect more customers to choose brands based on authenticity and transparency, and to hold brands accountable to what they stand for.

 

Going Live

 

Unable to host in-person events, many businesses were forced to take their conferences and events online. Facebook, Instagram and Twitter give your business the opportunity to host and stream live events, Q&A sessions, interviews, tutorials and other types of content. Not only has live streaming enabled businesses to continue hosting events, but it has kept audiences engaged with brands and helped to broaden the reach by bringing events to followers who otherwise may not be able to attend.

 

Revolutionising Customer Experience

 

What made your customer experience unique? Perhaps it was ambient music and lighting in your store? Or a free cup of coffee? All of these elements that have helped to shape customer experiences may not be feasible anymore, which means that businesses are turning to social media to create unique and personalized experiences and to improve customer service. How businesses interact with their customers online and how they respond to their queries and complaints, will shape customer experience and perception.

 

While the list of social media trends goes on, it is important to recognise what is best for your business. Take the time to do research and understand your customers’ online behaviour and social media data, this will help you to determine which trends to prioritise and include in your strategy.

 

If you need help navigating these new trends or wrapping your head around social media, The Lambs have got your back!