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Social Media Trends 2021

February 4th, 2021 Posted by Uncategorized 0 comments on “Social Media Trends 2021”
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Social Media Trends 2021

2020 was a year of big changes and transformation. As we entered lockdown, we became increasingly reliant on social media and digital platforms to run our businesses, connect with family and friends, do our shopping, help others in need and have fun. With more businesses and customers on social media, it can be difficult to stand out and engage with your audience. This is where a social media strategy comes in. Knowing current social media trends and incorporating them into your strategy can fuel your marketing and help you to stand out online.

 

Video Continues to Rise

 

Video is one of the most engaging forms of marketing content, and its use will only continue to increase. Social media platforms are placing greater emphasis on video content, and one of these examples is Instagram Reels. Reels are an exciting way to create 15 to 30 second long video clips. What makes them fun and engaging is that you can add music and text to these videos too!

 

Social Commerce

 

As we adapted to the new normal, businesses had to pivot to drive sales through online platforms. Facebook and Instagram Shopping have revolutionized the shopping experience, allowing customers to purchase products they have seen in a post without having to leave the app. This is not only convenient for customers, but it also provides businesses without an eCommerce store the capabilities to effectively sell products online. With more customers preferring contactless shopping, we are going to see more marketers and business owners turning to these platforms to drive sales.

 

Humanise Your Brand

 

As the world has faced many challenges over this past year, customers have also been mindful of the messaging and conversations that brands are having around world events. People value authenticity and transparency in the brands that they support. Humanising your brand in what it stands for and having thoughtful and meaningful conversations with your audience, is key to building their trust and increasing your brand awareness as a company that cares about people. This year, we can expect more customers to choose brands based on authenticity and transparency, and to hold brands accountable to what they stand for.

 

Going Live

 

Unable to host in-person events, many businesses were forced to take their conferences and events online. Facebook, Instagram and Twitter give your business the opportunity to host and stream live events, Q&A sessions, interviews, tutorials and other types of content. Not only has live streaming enabled businesses to continue hosting events, but it has kept audiences engaged with brands and helped to broaden the reach by bringing events to followers who otherwise may not be able to attend.

 

Revolutionising Customer Experience

 

What made your customer experience unique? Perhaps it was ambient music and lighting in your store? Or a free cup of coffee? All of these elements that have helped to shape customer experiences may not be feasible anymore, which means that businesses are turning to social media to create unique and personalized experiences and to improve customer service. How businesses interact with their customers online and how they respond to their queries and complaints, will shape customer experience and perception.

 

While the list of social media trends goes on, it is important to recognise what is best for your business. Take the time to do research and understand your customers’ online behaviour and social media data, this will help you to determine which trends to prioritise and include in your strategy.

 

If you need help navigating these new trends or wrapping your head around social media, The Lambs have got your back!

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Why You Should Not Stop Marketing Over the Festive Season

November 30th, 2020 Posted by Uncategorized 0 comments on “Why You Should Not Stop Marketing Over the Festive Season”
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Why You Should Not Stop Marketing Over the Festive Season

Depending on what business you are in, the festive season can be a busy period or the ideal time for you to take a much-needed break! No matter what space your business is in at the moment, there is one thing you shouldn’t take a break from this festive season, and that is your social media marketing. 

Many people are still on social media over this season, either browsing for gifts or planning their next project for the new year. Even if your business is not trading over this period, it would be a shame to miss out on all of the online activity. We often speak of consistency in social media, and this is still relevant over the festive season. If people are following your page and engaging with your content regularly, they may get out of the habit of following you if they notice that you aren’t posting anymore. Even a short break in social media marketing may result in you losing followers to your competitors. 

Don’t just be about sales!

If you are still trading over this period and have amazing specials, then, of course, it is important to advertise these on your social media, however, social media is also about building relationships and showcasing your brand’s personality . The festive season is all about cheer and giving, and social media is the perfect platform to reveal a different side of your business to your followers. 

Add in authentic Christmas and New Year social media content, ask your followers about their festive season traditions and even include content about your CSR initiatives. This type of social media content influences how your brand is perceived and reveals the authentic side of your business.

Plan ahead and schedule

The end of the year can be crazy, and before you know it you have neglected your social media content while focusing on your business or enjoying your holiday. Planning ahead is crucial! Create a calendar for your posts and campaigns, and schedule them ahead of time. We are big advocates for planning content, and there are many great free scheduling tools that you can use to avoid the panic of scrambling to put together posts at the last minute.

If you haven’t already started planning your festive season social media content, we recommend that you start now! This is the time to build on the momentum of your social media strategy, increase exposure and engage with your audience. 

Don’t forget to have fun! People are generally in a relaxed and cheerful mood over this period, and it is the perfect opportunity to create humorous, light-hearted social media content and remind your followers that you are still thinking of them over this season. If you need some inspiration or are struggling with ideas, get in touch with us!