social media management agency Archives - The Social Lamb

The Social Lamb

Posts tagged "social media management agency"

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Welcome to The Social Lamb – Everything You Need to Know About Getting Started with Us

September 30th, 2020 Posted by Uncategorized 0 comments on “Welcome to The Social Lamb – Everything You Need to Know About Getting Started with Us”

Welcome To The Social Lamb - Everything You Need

To Know About Getting Started With Us!

If you have just signed on as a client of ours, we are so happy that you chose us to manage your social media!

Before we begin working our magic, we need access to your pages. We’ve put together this step-by-step guide to help you through this process. If you need help along the way, don’t hesitate to give us a call!

  • You will need to grant us access to your Facebook page (see further details below)
  • We also need your Instagram login details to access your account
  • If we are managing your LinkedIn page, we will require you to grant us access to your business page (see further details below)

Facebook Business Manager

Facebook rules have gotten stricter over the years, with business pages being monitored very closely. One of the important things to note is that each business has to have its own ad account for advertising. Don’t stress, we will still do all of your campaign management and updating, this only means that you need to create your own ad account which we can access.

So where to begin? Below we have a step-by-step guide of how to set it up. If you do struggle with this process or don’t have the time to create it, you can send us your Facebook login details, we would be happy to set it up for you!

Create Your Business Manager:

  1. https://business.facebook.com/overview
  2. Click on Create Account.
  3. Enter a name for your business, your name and work email address and click Next.
  4. Enter your business details and click Submit.

Add Your Business Page to Business Manager:

  1. When you are in the Business Manager, click on Business Settings.
  2. On the left-hand side, under the Accounts Tab, click on Pages.
  3. Click on Add a Page. Type in Your Business Page name and click Add Page.

Create an Ad Account in your Business Manager:

  1. When you are in Business Settings, on the left-hand side, click on Ad Accounts.
  2. Click on Add and select Create New Ad Account.
  3. Enter your company name as the Ad Account name.
  4. Change the currency option to ZAR – South African Rand.
  5. Select My Business.
  6. Grant yourself access by making sure your name and all options have been turned on.
  7. Now to add a payment method to your Ad Account, click the Ad Account you have created.
  8. On the right-hand side there should be an arrow, click on it and click View Payment Methods.
  9. Enter your card details and follow the instructions. (You may use a debit or credit card as a payment method)

Add The Social Lamb to your Business Manager:

  1. Go to Business Settings in your Business Manager.
  2. Under the Users tab on the left-hand side, click on People.
  3. Click Add and type in laura@thesociallamb.com
  4. Turn Admin Access on and click Next.
  5. Select your business page by typing in the name.
  6. Turn on Publish Content and Manage Page (all options should be turned on and blue) and press Next.
  7. Grant access to Ad Account (again, all should be on and blue).
  8. Send the invite to us.

LinkedIn Access

  1. Sign into your Page Admin Centre.
  2. Click the Admin tools dropdown at the top, right-hand side of the page and select Manage Admins.
  3. Select Designated Admins on the left-hand side
  4. Type in the name of the person you would like to add as admin and click Save Changes.

We know this may be a lot, so don’t hesitate to call if you need our help!

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Your Social Media During Lockdown

April 17th, 2020 Posted by Uncategorized 0 comments on “Your Social Media During Lockdown”

Your Social Media During Lockdown

The current lockdown and COVID-19 pandemic may have devastating impacts on businesses in our country, with many being faced with difficult decisions to make over the next few weeks. We are all waiting in anticipation for what life post lockdown will look like and as business owners, we hope that we will be able to get straight back to normal. But what will business after lockdown look like? If there is one thing we cannot deny, it is that COVID-19 has already and will change how businesses operate in the future. It has catalysed a digital revolution and whether businesses have embraced this revolution may be the difference between survival post lockdown.


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What Has Been Happening At The Flock?

March 9th, 2020 Posted by Uncategorized 0 comments on “What Has Been Happening At The Flock?”

What Has Been Happening at the Flock?

the social lamb company promise

The Lambs have a New Pasture

Our team almost doubled in size last year, which meant it was time for us to look for a new home, and our search led us to a stunning space which has been the perfect environment for our team to thrive. The charming greenery makes for a picturesque view, a potential yoga corner and a hammock that is perfect for nestling in to enjoy our lunch, make our new office the perfect pasture for the lambs.

the social lamb office

The Local Bleat

Born out of a desire to foster belonging and connection, we have launched our very own networking event which we will host at our offices every 3 months. The Local Bleat is not like your average networking event – there are no specific rules or structure, and it is a space where we want people to feel free to be themselves, build connections with others, and hear from inspirational speakers who will cover topics which are relevant to both personal and business growth.

People in office through fish eye lens
woman standing infront of decorative wall
woman standing infront of bookcase and smiling

Mands celebrates her 1-year workaverssary! While Mands is one of the quietest Lambs in the office, in this past year we have learnt that under her gentle demeanour there is a whole lot of sass. Her consistency and hard work show in the quality of her work, and we are looking forward to seeing her grow in leaps and bounds this year.

Kendyll recently got promoted to Team Manager. Her pure heart, meticulous eye for detail, endless creativity and wealth of knowledge that she so freely pours out to the team, make her an excellent fit for her new role. Kends has been with The Social Lamb for a year and in this time she has flourished into a leader who the team can trust and rely on for support. We are so excited for her and know that she is going to take on her new role wholeheartedly.

New Clients

We are thrilled to have signed on our newest clients; Gateway Dental, Taluka and Radical Digital all the way from the UK. We are excited to work with these incredible businesses and to transform their social media platforms. One of the great things about working with a variety of different businesses is that we learn so much from our clients too!

2020 is a year of big dreams and big goals for The Lambs! Make sure you follow us on Facebook and Instagram to be a part of our exciting journey.

social media trends for 2020 by The Social Lamb

Social Media Trends for 2020 and Beyond!

January 17th, 2020 Posted by General 0 comments on “Social Media Trends for 2020 and Beyond!”

Social Media Trends for 2020 and Beyond!

Well, we’ve made it to the year 2020, and above all else, this feels like a year of CHANGE! 

Whether that be changing up your social media strategy, looking at how you engage with your audience differently, or asking yourself how your efforts on social can be more targeted and more effective in expanding your audience, and ultimately bringing in new customers and new business.

To ensure businesses remain competitive in this rapidly evolving consumer landscape, they should be asking themselves questions such as: ‘How do we make sure our content lands with our customers? How do we improve our messaging so it resonates more with our audiences? And how can we use social media to be even more of service to our customers this year?

Customers of the future expect better service delivery and more real-time feedback than ever before. So how can business and brands use social media platforms to connect more closely with their audiences in a way that creates impact and effectiveness? Here are some ways:

Use Social Media for Customer Service

Social media has evolved from a place to connect and share content with family and friends, to a sales and marketing tool, a product discovery platform, and, more recently, even a customer service channel. Take advantage of the real-time, direct nature of social platforms to give your customers access to your service teams so they can get the assistance they need quickly and efficiently.

Focus on Personalisation & Use Local Targeting

Although it may not be possible to create tailor-made content for every customer group, it will be important to ensure that your business is using location-based advertising as much as possible to take advantage of local customers and markets.

Continue Using User-Generated Content

Invite your audience into your world. Get their feedback. Ask them to be a part of creating and telling the story of your brand online. This helps to build credibility and a sense of authenticity about your product or service.

Create a Community

Creating a community will continue to be important this year. Establish your values, and talk about them often to draw those who hold the same values closer. This will establish a sense of loyalty and trust with your customers.

Be More Sensitive to the way Your Business Collects Users’ Data

As users become more aware of topical issues like data ethics and privacy, businesses and brands should expect tighter regulation and restrictions on certain platforms regarding access to users’ data and should be considering how they can collect and use user data in the most respectful way.

Here at The Social Lamb, we’re super excited to get to know even more of you this year. We look forward to using our expertise and experience to help bring your business or brand into the future!

winding up 2019 text over image of wine glasses and the social lamb logo

2019 – Reflection & Review

November 30th, 2019 Posted by General 0 comments on “2019 – Reflection & Review”

2019 Reflection & Review

As we wind up 2019 (can you believe it?!) we thought that now would be a good time to reflect on what was an amazing whirlwind of a year and share some highlights from our pasture, as well as from the world of social media and digital marketing.

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The Social Lamb social media predictions for 2020

Our Top 6 Social Media Predictions for 2020

October 25th, 2019 Posted by Social Media 0 comments on “Our Top 6 Social Media Predictions for 2020”

Our Top 6 Social Media Predictions for 2020

Influencer marketing, live video, user-generated content and big data dominated the social media landscape in 2019. But what lies in store for the year ahead? We’ve put together some of our social media predictions for 2020 so your business or brand can soar into the new year!

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The Social Lamb Facebook Like button under the spotlight

How Facebook’s Like button is shaping our society

September 30th, 2019 Posted by Social Media 0 comments on “How Facebook’s Like button is shaping our society”

How Facebook's Like Button is Shaping Our Society

Have you ever found yourself wondering what it is exactly that makes people so drawn to social media – particularly Facebook’s Like button? What do they get out of it? Why is it important to them? And, how is that changing over time?

In recent years, social media has become a necessity in many peoples’ lives. But what are the effects of time spent online? Is it beneficial or is it harmful? What can we as businesses and brands do to make it better?

To aid us in answering some of these questions, we have only to look at the evolution and rise to fame of one of the most memorable features of our time – Facebook’s Like button. 

Facebook initially introduced the Like button as a subtle way of sending a message to a friend. A Like was an endorsement or even a virtual nod in agreement if you will.

The ‘Like’ has since evolved to a range of different emojis on many different platforms. It has become the metric of success of many a social media campaign.

The introduction and use of this innocuous button has inadvertently spurned a phenomenon known as ‘Like’ culture.

In the same way that we are able to search for information, merchandise and entertainment online, we’ve developed the ability to search for approval as well.

Facebook’s Like Button Under the Microscope

But what are some of the deeper effects of the ‘Like’ culture on our society? What role does it play in our perceptions of ourselves and the way we shape and determine our thoughts and opinions?

Could our reactions to online content be moulded to conform to the opinion of the majority simply by the number of Likes that particular content has received?

This is something Facebook has had to grapple with as one of the most influential platforms in the world.

As I write, Facebook has started to experiment with removing the number of ‘Likes’ on social posts, with the intention of dissuading users from self-censorship and protecting them from envy. 

Although Facebook helped to create and foster a world where value is based on the number of Likes received on social media, this move points to a bigger paradigm shift that is more in line with Facebook’s more recent directive to make . . . “the time people spend on Facebook centred around meaningful social interactions.” 

The Impact on Advertising Revenue

This is also a strategic move that aims to ensure that users aren’t discouraged from engaging and sharing due to fear and anxiety around not receiving enough Likes, ultimately decreasing overall engagement and advertising revenue.

As society starts to call for more mindful and inclusive online engagement, businesses and brands can contribute by focusing on more meaningful types of engagement. For instance, starting conversations, positively influencing public opinion and effecting social change.

Social media often gets a bad rap when it comes to mental health. However, new studies have indicated that engaging online can actually have a positive effect in many cases.

Studies show that social media can make it easier to maintain relationships. It can also make users less likely to experience psychological distress such as depression and anxiety.

We’re so glad we get to be a part of a move towards positive change!

Facebook rebrand will see changes to WhatsApp and Instagram in 2020

Facebook rebrand sees changes to WhatsApp, Instagram

August 26th, 2019 Posted by Social Media 0 comments on “Facebook rebrand sees changes to WhatsApp, Instagram”

Facebook Rebrand Sees Changes to WhatsApp, Instagram

In a recent controversial move, Facebook subsidiaries WhatsApp and Instagram are getting changes to their names as part of a Facebook rebrand. This is ostensibly to make it much clearer that the companies and their apps are indeed owned by Facebook, although both companies have historically had very different personalities and corporate cultures.

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Social media influencers - when should we use them

Influencers – when should we use them?

June 30th, 2019 Posted by Social Media 0 comments on “Influencers – when should we use them?”

Influencers – when should we use them?

One of the marketing techniques we’re hearing about more and more often is making use of social media influencers to endorse products and engage with different target audiences.
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Social media: Why brands should focus on building communities

Building communities: The role of social media

May 27th, 2019 Posted by Social Media 0 comments on “Building communities: The role of social media”

Building Communities: The Role of Social Media

Although online interactions and social media connections will never replace the feelings of warmth and goodwill we experience with real human engagement, the human race’s growing need for community is an area in which businesses and brands can start to create real impact, contribute to and benefit from.

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