social media management agency Archives - The Social Lamb

The Social Lamb

Posts tagged "social media management agency"

Growing Your Social Media Community – The Dos and Don’ts

June 3rd, 2022 Posted by Uncategorized 0 comments on “Growing Your Social Media Community – The Dos and Don’ts”

Your followers are more than just a number; they are part of your online community. Viewing them as such will influence how you engage with and treat them. Growing your online community takes time and patience, and while there are some shortcuts that you can take to boost your following in the short term, these can have detrimental effects on your brand. We unpack some of our dos and don’ts when it comes to growing your social media community. 

Know Your Audience

This may sound obvious, but you would be surprised by how many brands and businesses don’t know their target audience, especially online. It’s important to be specific here – considering “everyone” as your target audience will only make it harder for you to create content and engage with them. Define your target audience’s age bracket, their interests, the challenges they face and so on. 

Thoughtfully Engage with Your Audience

Knowing your audience will help you appropriately engage with them. Create content that is relevant to your followers and give them the opportunity to get to know the real you. Ask them questions, and ask for feedback on products or services – creating a poll on Instagram is a fun way to do this. 

No one likes being ignored, so when a follower asks a question, sends a DM or tags you in a post, it’s important to respond. Taking the time to do this will also show that you care and value them. Meta Business Suite allows you to have saved replies for generic questions, and you can also set up an auto-reply for any DMs sent outside of your working hours. We recommend checking your inbox at least twice a day – once in the morning and the afternoon. 

Be Authentic 

People connect with people, and sharing your story will help you build a stronger connection with your audience based on shared values and interests. Your community wants to know that you are not just a faceless brand – share the people behind your brand, share your story along with your struggles and successes.

Collaborating with Other Brands

Collaborating is not just about working with a brand or influencer that has a huge following. Quality is as important, if not more important, than quantity. Choose like-minded brands or people who your audience will relate to. Instead of paying large amounts of money for influencers, consider working with brand ambassadors who genuinely believe in your brand and will tell their friends and family about it. Your audience trusts you and looks to you for sound advice, don’t collaborate with brands you don’t believe in. 

A common way to collaborate with other brands is through a giveaway. Remember, the goal is to widen your reach and acquire new followers that may turn into customers. To do this, you need to collaborate with a brand that will expose you to a new audience that will also care about your product or service.  

Don’t Buy followers. Ever

Yes, you can buy followers, but this is against Instagram’s terms of service, so the price you pay could be more than monetary. At worst, it could cost you your Instagram account and, at best, a decrease in engagement. When you buy followers, they are mostly bots and inactive accounts that won’t be adding any value and what good are thousands of followers who don’t engage with you? Engagement is key to how Instagram’s algorithm shows posts to users. Without likes or comments, your post probably won’t show up on your audience’s newsfeeds and it won’t show up on any Explore Pages. Other users may also be deterred seeing that you have thousands of followers and no engagement, which is why you should get followers the right way.

Don’t Play the Follow/Unfollow Game

How is this game played? By following accounts in your niche every day hoping that they will follow you back. After a few days, whether these accounts follow you back or not, you unfollow them to lower your follower/following ratio to make your account cleaner and manageable. This may seem like a good idea, but there are some major downsides! Instagram can detect how many accounts you are following and unfollowing, so they will block your page if they find you are taking shortcuts. You’ll lose the trust of your followers because this shows that they are just another number to you. You’ll also waste time keeping track of which accounts you have followed/unfollowed.

Followers need to be acquired the right way, through engagement, authenticity and quality content. Don’t be afraid to ask people to follow you too, you can work it into your content by pitching what your audience will get if they follow you or by hinting at upcoming content that they won’t want to miss. Sometimes people just need a nudge.


Have More Questions? Get in Touch!

Meta Business Suite on Desktop

Everything You Need to Know About Meta Business Suite

April 4th, 2022 Posted by Uncategorized 0 comments on “Everything You Need to Know About Meta Business Suite”

It’s been just over a year since Meta launched Business Suite, a free platform where you can manage both your Facebook and Instagram pages. No more constant flipping between the two, this all-in-one platform was designed to save business owners time and allow you to manage your pages in one place. There is always the initial awkward stage of getting used to Meta’s updates, but it is best to get acquainted with Meta Business Suite as it looks like it is here to stay and will most likely replace Facebook Business Manager.

Meta Business Suite vs Facebook Business Manager vs Creator Studio – Making sense of it all

You can do everything on Meta Business Suite that you could do on Facebook Business Manager, however, it offers more powerful features. It combines key components that you need to successfully manage your Facebook and Instagram accounts, these include posting, insights, advertising and messaging. 

Creator Studio is especially similar to Meta Business Suite. While Meta Business Suite lets you create and schedule posts, stories and ads across platforms, Creator Studio focuses on content tools for content creators and includes monetization features, post setup, post testing and a collection of royalty-free sounds.

Business Suite Features and How to use them 

Some of the keys features of Meta Business Suite include the following:

Posts and Stories 

Creating and scheduling posts and stories is one of the most used features of Meta Business Suite. Under the navigation menu, click on posts and stories. Here you can create posts and stories across Facebook and Instagram or schedule them for a later time. It even gives you insight into when your optimal times are to post.

Insights

Under the insights tab, you can view how your content is performing on both Facebook and Instagram. You can also access key metrics such as trends, reach, demographic and geographic data presented in easy to read visual reports.  

Meta Business Insights tab

Manage Your Inbox

Read and respond to messages and comments across Facebook, Messenger and Instagram. You can also create automated replies and save these to respond faster to frequently asked questions.

Inbox on Meta Business Suite

Commerce

You will first have to set up a commerce account on Facebook Commerce Manager before you can access your inventory and sales through Business Suite. First set up a shop and/or a catalogue. Shop lets customers browse items via a “Shop” tab on Facebook and Instagram, and Catalogues allow you to integrate with your eCommerce solution to advertise products you sell off of Facebook and Instagram.

Third-party Apps 

If you use third-party apps such as WooCommerce or Canva, yes you guessed it, you can also connect these to Business Suite. Go to All Tools, under Manage you will find the Business Apps tab. Search for the app that you would like to add, select the app and then click on Connect.

Third Party Apps Meta Business Suite

Woocommerce Meta Business Suite

Facebook Business Suite is a useful, free tool that saves you time by allowing you to manage your Instagram and Facebook accounts in one place. This platform will likely change and evolve, so we recommend getting familiar with it sooner rather than later. We are passionate about helping you flourish online, so if you need assistance, click here to get in touch with the Lambs.


Have More Questions? Get in Touch!

cellphone screen with social media apps

5 Useful Social Media Marketing Tools for 2021

October 15th, 2021 Posted by Uncategorized 5 comments on “5 Useful Social Media Marketing Tools for 2021”

If you’ve been struggling to come up with creative and effective content ideas, you’ve come to the right place! We know finding inspiration to get things done at this time of the year is a challenge, so we want to help you stay on top of your game. Social Media is fun, rewarding and it really works when you invest time in constantly improving your content and strategy. There are many tools available online that can help your business improve its Social Media Marketing efforts to attract more clients. 

  1. AnswerThePublic

AnswerThePublic is a website that provides search insights directly from Google for free. You enter the keyword you want insights for, and this tool provides you with the top questions people search for in relation to your keyword. This is amazing for social media content creation as it’s so important to know what people actually want to know about a certain product or service. Once you know what people’s concerns are, you can create content that positions your product or service as the solution to their worries.

2.Unsplash

Ever struggle to find high quality pictures to post in relation to your brand’s personality? Unsplash is the answer. This website has thousands of free professional images shot by Photographers that you can download. The search bar allows you to find the image you need for a specific post, the best part is, you don’t even need to create an account. Many photographers have created their own portfolios on this website, and after a while, you realize which photographer’s images best capture your brand’s tone and aesthetic.

 3.Canva 

Canva is an easy-to-use graphic design tool that is free with the ability to upgrade to a paid subscription. This website/app is great for creating social media graphics, logos, posters and much more. What’s unique about Canva is that it provides editable predesigned templates that social media managers and content creators can use to help brands show up authentically and professionally online. You don’t need to be a graphic designer to create high-quality designs, you just need to familiarize yourself with the many hacks and tips available to make designing that much easier on the app. 

 4.YouTube

Nothing beats getting tips, updates and tricks directly from Social Media professionals around the world. YouTube is a platform where you can search for anything social media related and find the answers you’re looking for in video format. Social Media Managers use YouTube to share their knowledge and expertise while making money from their videos. Video content is easy to digest and you get to create playlists of videos you’ve watched that you want to refer to at a later stage. Whenever you’re unsure of something, just look it up on YouTube and find a video that correlates to your preferred style of learning. Some enjoy step-by-step tutorials while others enjoy watching someone get a task done in real-time. 

5.Online Social Media Training

Signing up for group training for your team or one-on-one training is a great way to learn from a Social Media Marketing Specialist. Social media is ever-evolving, every platform has regular updates and it’s not easy to stay up to date with how to best use each social media platform. Periodic social media training ensures that you stay in the loop when it comes to trends and best practices so your business can show up online and connect to its target audience. 

At The Social Lamb, we offer specialized Social Media Training online to help businesses understand how to best use social media platforms such as Instagram, LinkedIn and Facebook. We live, breathe and love social media – we’re passionate about helping your brand flourish online. Click here to get in touch with the Lambs for your next virtual training.

Person holding cellphone watching video

Why and How to use Videos in your Social Media Strategy

September 14th, 2021 Posted by Uncategorized 0 comments on “Why and How to use Videos in your Social Media Strategy”

It’s no secret that video content is on the rise on Social Media. Videos have a way of educating and storytelling in a way that’s less time-consuming and more creative for the person receiving the message. Think about the evolution of memes to GIFs… Memes are great but we can all agree that GIFs just hit the nail on the head when it comes to helping you express how you feel! 

 

Pictures are still very effective as a part of your social media strategy! Think of pictures as the “what” and videos as the “how” when educating your target audience on your offerings. Pictures can serve as a catalogue while videos can show customers how to use your products and services. 

 

Why you should use videos in your social media marketing strategy as a business:

 

  1. Personify your business 

Your brand’s personality really gets to show up in video format. No matter how long or short a video is, you have the ability to entertain and drive conversations from your content. Customers are people, and they LOVE to be entertained and to feel like they can relate to the brand itself. It’s not all about selling, storytelling helps humans connect to brands and stay loyal to them. 

 

2. Grab attention in a few seconds

 

With customers spending so much time online in this day and age, concentration spans continue to decline. If your potential customer is not hooked from the first sentence of your post’s caption, the chances of converting them into a client are slim to none. Videos get people interested because of more than just the words – the colours, theme and energy of the video also help grab the attention of the viewer. 

 

3. Encourages social shares

 

Remember the last post that made you laugh until you cried, or moved you so much emotionally that you shared it on your WhatsApp or Instagram status for your friends and family to see… It was probably a video. Videos are better to share because they don’t require context, they provide enough information because it’s not just words, there are visuals too. 

 

How to use videos in your social media strategy to grow your brand:

 

  1. Stories

Instagram, Facebook and WhatsApp stories don’t need to be fancy, the more relatable and casual they are the better. A story can be as simple as a ‘behind-the-scenes’ snippet of you preparing your baked treats in your kitchen as a bakery owner or even just announcing specials you have running for the day. 

 

2. Short Videos – Reels

 

Short videos such as Instagram reels have been receiving a lot of engagement in 2021. The algorithm currently favours and assists pages that post videos in this format to be discovered by a wider audience in a shorter period of time. Businesses can also use these short videos to educate clients on how to use their products and services. 

 

3. Video Ads

 

Alternate between pictures and video adverts on social media platforms such as Instagram, Facebook and LinkedIn. These video ads don’t need to be long, but they definitely need to tell customers what you’re selling and how they’ll benefit from purchasing your products. Videos take longer to produce and that can cost you more time and resources but the return on investment is the increased traffic to your site.

 

At The Social Lamb, we want to be more than just an outsourcing company for your Social Media Marketing, we want to “belong” to your business, be part of the team, help you navigate the digital world and be an honest partner in your business strategy. We’re here to provide the creative assistance your brand needs. Click here to find out more about who we are and what we do. 

Woman holding cellphone

Periodic Audits as a part of your Social Media Marketing Strategy

August 11th, 2021 Posted by Uncategorized 29 comments on “Periodic Audits as a part of your Social Media Marketing Strategy”

Have you ever wondered how Digital and Social Media Marketers know whether or not the marketing strategy at play is actually working? Data analysis is a crucial part of successful and effective Social Media Marketing. Social Media platforms provide insights in terms of numbers to show what has or hasn’t been working in your online promoting and marketing activities. It’s important to check how well your business’ social media pages are performing as you would check for any other type of advertising you have invested resources and money into. 

 

Business owners often have the misconception that social media works like magic and that their business needs to be trending online from a single post for social media to be a fruitful marketing tool worth investing in. Trending online is great, but trending does not always lead to brand loyalty from actual customers or even to sales. Social media marketing requires creativity, strategy, consistent efforts and audits for it to be successful. Focusing on trying to trend overnight is neglecting the potential of juicier and more profitable actions to take place on your socials such as increased engagement, product education, providing value and receiving feedback from customers or potential customers consistently. 

 

Periodic audits for social media provide information that includes: which posts perform better than others; who your online audience is in terms of demographic, and how successful your paid promotions and ad campaigns have been. This data allows your Social Media Strategist to do more of what works for your brand, providing value for clients while also creating leads for your business. Data from your Social Media pages can be analysed daily for ad campaigns and other paid promotional activities, however, analysing your overall social media performance periodically is more effective. 

 

At The Social Lamb, we provide our monthly clients with complimentary three-month Social Media Reports. We believe in providing value for our clients and helping them see the value that Social Media and Digital Marketing provide in actual numbers and growth graphs. We use the insights these reports provide to advise our clients in terms of their social media budget and strategy moving forward. Your Social Media Manager needs to be transparent about where your budget is being used and how effective the social media advertising efforts are. 


Click here to find out more about the social media packages we offer businesses. It doesn’t matter how large or small your current audience is, our team of innovative Social Media Managers and Copywriters are passionate about helping our clients attract potential customers, engage with them and convert them into sales leads. We’d LOVE to hear from you! For any questions you might have, please feel free to get in touch here.

Person holding phone looking at Instagram

Welcome to The Social Lamb – Everything You Need to Know About Getting Started with Us

September 30th, 2020 Posted by Uncategorized 0 comments on “Welcome to The Social Lamb – Everything You Need to Know About Getting Started with Us”

Welcome To The Social Lamb - Everything You Need

To Know About Getting Started With Us!

If you have just signed on as a client of ours, we are so happy that you chose us to manage your social media!

Before we begin working our magic, we need access to your pages. We’ve put together this step-by-step guide to help you through this process. If you need help along the way, don’t hesitate to give us a call!

  • You will need to grant us access to your Facebook page (see further details below)
  • We also need your Instagram login details to access your account
  • If we are managing your LinkedIn page, we will require you to grant us access to your business page (see further details below)

Facebook Business Manager

Facebook rules have gotten stricter over the years, with business pages being monitored very closely. One of the important things to note is that each business has to have its own ad account for advertising. Don’t stress, we will still do all of your campaign management and updating, this only means that you need to create your own ad account which we can access.

So where to begin? Below we have a step-by-step guide of how to set it up. If you do struggle with this process or don’t have the time to create it, you can send us your Facebook login details, we would be happy to set it up for you!

Create Your Business Manager:

  1. https://business.facebook.com/overview
  2. Click on Create Account.
  3. Enter a name for your business, your name and work email address and click Next.
  4. Enter your business details and click Submit.

Add Your Business Page to Business Manager:

  1. When you are in the Business Manager, click on Business Settings.
  2. On the left-hand side, under the Accounts Tab, click on Pages.
  3. Click on Add a Page. Type in Your Business Page name and click Add Page.

Create an Ad Account in your Business Manager:

  1. When you are in Business Settings, on the left-hand side, click on Ad Accounts.
  2. Click on Add and select Create New Ad Account.
  3. Enter your company name as the Ad Account name.
  4. Change the currency option to ZAR – South African Rand.
  5. Select My Business.
  6. Grant yourself access by making sure your name and all options have been turned on.
  7. Now to add a payment method to your Ad Account, click the Ad Account you have created.
  8. On the right-hand side there should be an arrow, click on it and click View Payment Methods.
  9. Enter your card details and follow the instructions. (You may use a debit or credit card as a payment method)

Add The Social Lamb to your Business Manager:

  1. Go to Business Settings in your Business Manager.
  2. Under the Users tab on the left-hand side, click on People.
  3. Click Add and type in laura@thesociallamb.com
  4. Turn Admin Access on and click Next.
  5. Select your business page by typing in the name.
  6. Turn on Publish Content and Manage Page (all options should be turned on and blue) and press Next.
  7. Grant access to Ad Account (again, all should be on and blue).
  8. Send the invite to us.

LinkedIn Access

  1. Sign into your Page Admin Centre.
  2. Click the Admin tools dropdown at the top, right-hand side of the page and select Manage Admins.
  3. Select Designated Admins on the left-hand side
  4. Type in the name of the person you would like to add as admin and click Save Changes.

We know this may be a lot, so don’t hesitate to call if you need our help!

laptop on counter with mug and book and plants by window

Your Social Media During Lockdown

April 17th, 2020 Posted by Uncategorized 0 comments on “Your Social Media During Lockdown”

Your Social Media During Lockdown

The current lockdown and COVID-19 pandemic may have devastating impacts on businesses in our country, with many being faced with difficult decisions to make over the next few weeks. We are all waiting in anticipation for what life post lockdown will look like and as business owners, we hope that we will be able to get straight back to normal. But what will business after lockdown look like? If there is one thing we cannot deny, it is that COVID-19 has already and will change how businesses operate in the future. It has catalysed a digital revolution and whether businesses have embraced this revolution may be the difference between survival post lockdown.


(more…)
the social lamb business cards

What Has Been Happening At The Flock?

March 9th, 2020 Posted by Uncategorized 0 comments on “What Has Been Happening At The Flock?”

What Has Been Happening at the Flock?

the social lamb company promise

The Lambs have a New Pasture

Our team almost doubled in size last year, which meant it was time for us to look for a new home, and our search led us to a stunning space which has been the perfect environment for our team to thrive. The charming greenery makes for a picturesque view, a potential yoga corner and a hammock that is perfect for nestling in to enjoy our lunch, make our new office the perfect pasture for the lambs.

the social lamb office

The Local Bleat

Born out of a desire to foster belonging and connection, we have launched our very own networking event which we will host at our offices every 3 months. The Local Bleat is not like your average networking event – there are no specific rules or structure, and it is a space where we want people to feel free to be themselves, build connections with others, and hear from inspirational speakers who will cover topics which are relevant to both personal and business growth.

People in office through fish eye lens
woman standing infront of decorative wall
woman standing infront of bookcase and smiling

Mands celebrates her 1-year workaverssary! While Mands is one of the quietest Lambs in the office, in this past year we have learnt that under her gentle demeanour there is a whole lot of sass. Her consistency and hard work show in the quality of her work, and we are looking forward to seeing her grow in leaps and bounds this year.

Kendyll recently got promoted to Team Manager. Her pure heart, meticulous eye for detail, endless creativity and wealth of knowledge that she so freely pours out to the team, make her an excellent fit for her new role. Kends has been with The Social Lamb for a year and in this time she has flourished into a leader who the team can trust and rely on for support. We are so excited for her and know that she is going to take on her new role wholeheartedly.

New Clients

We are thrilled to have signed on our newest clients; Gateway Dental, Taluka and Radical Digital all the way from the UK. We are excited to work with these incredible businesses and to transform their social media platforms. One of the great things about working with a variety of different businesses is that we learn so much from our clients too!

2020 is a year of big dreams and big goals for The Lambs! Make sure you follow us on Facebook and Instagram to be a part of our exciting journey.

social media trends for 2020 by The Social Lamb

Social Media Trends for 2020 and Beyond!

January 17th, 2020 Posted by General 0 comments on “Social Media Trends for 2020 and Beyond!”

Social Media Trends for 2020 and Beyond!

Well, we’ve made it to the year 2020, and above all else, this feels like a year of CHANGE! 

Whether that be changing up your social media strategy, looking at how you engage with your audience differently, or asking yourself how your efforts on social can be more targeted and more effective in expanding your audience, and ultimately bringing in new customers and new business.

To ensure businesses remain competitive in this rapidly evolving consumer landscape, they should be asking themselves questions such as: ‘How do we make sure our content lands with our customers? How do we improve our messaging so it resonates more with our audiences? And how can we use social media to be even more of service to our customers this year?

Customers of the future expect better service delivery and more real-time feedback than ever before. So how can business and brands use social media platforms to connect more closely with their audiences in a way that creates impact and effectiveness? Here are some ways:

Use Social Media for Customer Service

Social media has evolved from a place to connect and share content with family and friends, to a sales and marketing tool, a product discovery platform, and, more recently, even a customer service channel. Take advantage of the real-time, direct nature of social platforms to give your customers access to your service teams so they can get the assistance they need quickly and efficiently.

Focus on Personalisation & Use Local Targeting

Although it may not be possible to create tailor-made content for every customer group, it will be important to ensure that your business is using location-based advertising as much as possible to take advantage of local customers and markets.

Continue Using User-Generated Content

Invite your audience into your world. Get their feedback. Ask them to be a part of creating and telling the story of your brand online. This helps to build credibility and a sense of authenticity about your product or service.

Create a Community

Creating a community will continue to be important this year. Establish your values, and talk about them often to draw those who hold the same values closer. This will establish a sense of loyalty and trust with your customers.

Be More Sensitive to the way Your Business Collects Users’ Data

As users become more aware of topical issues like data ethics and privacy, businesses and brands should expect tighter regulation and restrictions on certain platforms regarding access to users’ data and should be considering how they can collect and use user data in the most respectful way.

Here at The Social Lamb, we’re super excited to get to know even more of you this year. We look forward to using our expertise and experience to help bring your business or brand into the future!

winding up 2019 text over image of wine glasses and the social lamb logo

2019 – Reflection & Review

November 30th, 2019 Posted by General 0 comments on “2019 – Reflection & Review”

2019 Reflection & Review

As we wind up 2019 (can you believe it?!) we thought that now would be a good time to reflect on what was an amazing whirlwind of a year and share some highlights from our pasture, as well as from the world of social media and digital marketing.

(more…)