social media professionals Archives - The Social Lamb

The Social Lamb

Posts tagged "social media professionals"

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What clients want vs what clients need

November 3rd, 2020 Posted by Uncategorized 0 comments on “What clients want vs what clients need”

What Clients Want vs What Clients Need

We’ve all heard the saying, “The customer is always right”, and this is something that people in the service industry are all too familiar with. Yet we also know the frustrating feeling of a client briefing us on what they want versus what we know they need.

There can be an underlying fear of losing a client, after all, they have many choices and if we don’t give them what they want, they will switch to another agency, however, if we do give in to what they want they may still walk away without seeing results. So you’ve compromised your standing as a social media expert and you’ve still lost the client. So where exactly is the middle ground?

We “take a seat” at our clients’ tables

What we aim to do with our clients is to build a bridge between their wants and expectations, and what they need based on our expertise in social media. Now don’t get us wrong, we know that no one knows our clients’ businesses the way they do, but there is a reason why they seek us out to manage their social media.

At The Social Lamb we “take a seat at our client’s table” and do our best to empathise with our clients to understand where they are coming from. It is crucial that clients understand from the beginning that we can help them get to where they want to be, however, the route may be different to what they may have in mind. As social media experts, we pride ourselves in knowing what does and doesn’t work and we aim to steer our clients clear of social media faux pas to achieve the results they are looking for, in due time.

Educating goes a long way

For many people, social media is foreign territory. It may appear that things happen overnight on social media, but it just isn’t the case. Yes, there are those videos, posts or campaigns that go viral in a matter of minutes, but they are a drop in the ocean compared to the millions of people who are on social media. Growing on social media is all about building a relationship with your audience and gaining their trust, which takes time and consistency.

We know that clients don’t come to us with particular request’s because they are trying to be difficult (although it may feel that way lol)! They may not fully understand social media or they see things based on what they know, have heard from others or have read or experienced online. In most cases there is some educating that needs to be done on how we do things in social media, the reasons we do things the way we do and what results this will achieve vs the outcome if we do it their way.

Our goal is never to make our clients feel like they are wrong but to make them feel understood and see us as professionals in social media who they can trust. It takes courage to speak up about what a client needs instead of giving in to what they want, but the reward for both the client and ourselves is always worth it in the end.

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What Is a Social Media Strategy and Why Do You Need One?

July 17th, 2020 Posted by Uncategorized 0 comments on “What Is a Social Media Strategy and Why Do You Need One?”

What is a Social Media Strategy and Why Do You Need One?

A social media strategy is essentially an outline of what you plan to do on your platforms and the goals that you want to achieve through social media.

This plan should be made up of actions that will set you on the path to achieving your goals. Whether you love social media or find it rather daunting, a strategy serves to keep you on track and is a benchmark that shows you whether you are missing the mark or nailing it!

the social lamb business cards

What Has Been Happening At The Flock?

March 9th, 2020 Posted by Uncategorized 0 comments on “What Has Been Happening At The Flock?”

What Has Been Happening at the Flock?

the social lamb company promise

The Lambs have a New Pasture

Our team almost doubled in size last year, which meant it was time for us to look for a new home, and our search led us to a stunning space which has been the perfect environment for our team to thrive. The charming greenery makes for a picturesque view, a potential yoga corner and a hammock that is perfect for nestling in to enjoy our lunch, make our new office the perfect pasture for the lambs.

the social lamb office

The Local Bleat

Born out of a desire to foster belonging and connection, we have launched our very own networking event which we will host at our offices every 3 months. The Local Bleat is not like your average networking event – there are no specific rules or structure, and it is a space where we want people to feel free to be themselves, build connections with others, and hear from inspirational speakers who will cover topics which are relevant to both personal and business growth.

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woman standing infront of decorative wall
woman standing infront of bookcase and smiling

Mands celebrates her 1-year workaverssary! While Mands is one of the quietest Lambs in the office, in this past year we have learnt that under her gentle demeanour there is a whole lot of sass. Her consistency and hard work show in the quality of her work, and we are looking forward to seeing her grow in leaps and bounds this year.

Kendyll recently got promoted to Team Manager. Her pure heart, meticulous eye for detail, endless creativity and wealth of knowledge that she so freely pours out to the team, make her an excellent fit for her new role. Kends has been with The Social Lamb for a year and in this time she has flourished into a leader who the team can trust and rely on for support. We are so excited for her and know that she is going to take on her new role wholeheartedly.

New Clients

We are thrilled to have signed on our newest clients; Gateway Dental, Taluka and Radical Digital all the way from the UK. We are excited to work with these incredible businesses and to transform their social media platforms. One of the great things about working with a variety of different businesses is that we learn so much from our clients too!

2020 is a year of big dreams and big goals for The Lambs! Make sure you follow us on Facebook and Instagram to be a part of our exciting journey.

The Social Lamb social media predictions for 2020

Our Top 6 Social Media Predictions for 2020

October 25th, 2019 Posted by Social Media 0 comments on “Our Top 6 Social Media Predictions for 2020”

Our Top 6 Social Media Predictions for 2020

Influencer marketing, live video, user-generated content and big data dominated the social media landscape in 2019. But what lies in store for the year ahead? We’ve put together some of our social media predictions for 2020 so your business or brand can soar into the new year!

Social media: Why brands should focus on building communities

Building communities: The role of social media

May 27th, 2019 Posted by Social Media 0 comments on “Building communities: The role of social media”

Building Communities: The Role of Social Media

Although online interactions and social media connections will never replace the feelings of warmth and goodwill we experience with real human engagement, the human race’s growing need for community is an area in which businesses and brands can start to create real impact, contribute to and benefit from.

The Social Lamb is your social media specialist

The Importance of Outsourcing your Social Media and the benefits of using a Specialist Agency

February 24th, 2018 Posted by Social Media 0 comments on “The Importance of Outsourcing your Social Media and the benefits of using a Specialist Agency”

The Importance of Outsourcing your Social Media and the
benefits of using a Specialist Agency

In this day and age, in our hyperconnected digital environments, it is becoming increasingly more complex to navigate the realm of Social Media and online marketing.

Engage your followers on Facebook and use it as a social engagement platform

It’s all about the conversation in 2018!

January 25th, 2018 Posted by Uncategorized 30 comments on “It’s all about the conversation in 2018!”

It's All About the Conversation in 2018!

Here at The Social Lamb, we know that every cloud has a silver lining, and as your Social Media experts, we feel it is our duty to educate and inform you on everything that is happening in the online realm, so you can feel calm and confident that we’ve got you covered!

How social media and word of mouth can work together

How Social Media & Word of Mouth can work together to create MAGIC for your Business!

October 20th, 2017 Posted by Uncategorized 0 comments on “How Social Media & Word of Mouth can work together to create MAGIC for your Business!”

How Social Media & Word of Mouth can work together to
create MAGIC for your Business!

The more we operate within the online space, the more we see the amazing contribution that Social Media can be to Word of Mouth Marketing when done thoughtfully and strategically!  Social Media is an invaluable marketing and supporting tool for any business and over time, your online efforts will start to speak for themselves and if your product or service is truly exceptional, your Social Media following will grow and start to create something really special for your business in its own way.

The Social Lamb can help your business to plan your social media strategy

The importance of strategy to your Social Media plan

August 29th, 2017 Posted by Social Media 0 comments on “The importance of strategy to your Social Media plan”

The Importance of Strategy to Your Social Media Plan

Very often, due to limited time or resources, small businesses can make the mistake of knowing that they have to post something on their Social Media accounts, but failing to do so with any real thought or strategic know-how. Many people think that posting something is better than nothing at all but an ill-considered or haphazard post can often leave your followers confused and wondering about your brand’s messaging and direction in general.

Facebook, Instagram, Linked In - it can be confusing deciiiding which social media platforms to choose for your business

Facebook, Instagram, LinkedIn… Eeek I don’t know!

July 20th, 2017 Posted by Social Media 24 comments on “Facebook, Instagram, LinkedIn… Eeek I don’t know!”

Facebook, Instagram, LinkedIn... Eeek I Don't Know!

In this Digital age, it is so easy to find yourself overloaded with information, especially when it comes to getting your Business or Brand out there and online. When you’re first starting out can be the time you allow yourself to experiment, have fun and get creative but with that said, if you have limited time and resources, it would benefit you to choose one platform and do it well! Many small businesses fall into the trap of trying to be everywhere at once but this only ends up making their brand seem haphazard and disjointed.