Have you ever wondered how Digital and Social Media Marketers know whether or not the marketing strategy at play is actually working? Data analysis is a crucial part of successful and effective Social Media Marketing. Social Media platforms provide insights in terms of numbers to show what has or hasn’t been working in your online promoting and marketing activities. It’s important to check how well your business’ social media pages are performing as you would check for any other type of advertising you have invested resources and money into.
Business owners often have the misconception that social media works like magic and that their business needs to be trending online from a single post for social media to be a fruitful marketing tool worth investing in. Trending online is great, but trending does not always lead to brand loyalty from actual customers or even to sales. Social media marketing requires creativity, strategy, consistent efforts and audits for it to be successful. Focusing on trying to trend overnight is neglecting the potential of juicier and more profitable actions to take place on your socials such as increased engagement, product education, providing value and receiving feedback from customers or potential customers consistently.
Periodic audits for social media provide information that includes: which posts perform better than others; who your online audience is in terms of demographic, and how successful your paid promotions and ad campaigns have been. This data allows your Social Media Strategist to do more of what works for your brand, providing value for clients while also creating leads for your business. Data from your Social Media pages can be analysed daily for ad campaigns and other paid promotional activities, however, analysing your overall social media performance periodically is more effective.
At The Social Lamb, we provide our monthly clients with complimentary three-month Social Media Reports. We believe in providing value for our clients and helping them see the value that Social Media and Digital Marketing provide in actual numbers and growth graphs. We use the insights these reports provide to advise our clients in terms of their social media budget and strategy moving forward. Your Social Media Manager needs to be transparent about where your budget is being used and how effective the social media advertising efforts are.
Click here to find out more about the social media packages we offer businesses. It doesn’t matter how large or small your current audience is, our team of innovative Social Media Managers and Copywriters are passionate about helping our clients attract potential customers, engage with them and convert them into sales leads. We’d LOVE to hear from you! For any questions you might have, please feel free to get in touch here.