social media strategy Archives - The Social Lamb

The Social Lamb

Posts tagged "social media strategy"

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What Is a Social Media Strategy and Why Do You Need One?

July 17th, 2020 Posted by Uncategorized 0 comments on “What Is a Social Media Strategy and Why Do You Need One?”

What is a Social Media Strategy and Why Do You Need One?

A social media strategy is essentially an outline of what you plan to do on your platforms and the goals that you want to achieve through social media.

This plan should be made up of actions that will set you on the path to achieving your goals. Whether you love social media or find it rather daunting, a strategy serves to keep you on track and is a benchmark that shows you whether you are missing the mark or nailing it!

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The Social Lamb Creating Compelling Content Strategy That Works

Creating a Compelling Content Strategy that Works

July 25th, 2019 Posted by Social Media 0 comments on “Creating a Compelling Content Strategy that Works”

Creating a Compelling Content Strategy That Works

Sharing great content consistently is undoubtedly the bedrock of any effective social media strategy. But all the hard work your business has put into building your audience online can easily be undone if the content you share comes across as irrelevant or too “sales-y”.

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How social listening can improve online strategy

January 21st, 2019 Posted by Social Media 0 comments on “How social listening can improve online strategy”

How social listening can improve online strategy

Welcome to 2019! The year that promises to bring inordinate change and innovation in many areas. In the world of social media, it’s going to be all about how we use social listening to engage on the platforms we use. 
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5 common mistakes on business social media platforms

5 Common Mistakes Businesses Make On Social Media

May 23rd, 2018 Posted by Social Media 0 comments on “5 Common Mistakes Businesses Make On Social Media”

5 Common Mistakes Businesses Make On Social Media

Wow, this year is absolutely flying by and we thought it would be a great time to take stock and realign as we go into the second half of 2018. We’ve given you a lot of information this year so far on what you can do to maximise the impact of your Social Media efforts so here’s a summary of common mistakes we see online and what you can do to make sure you’re not making them!

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Engage your followers on Facebook and use it as a social engagement platform

It’s all about the conversation in 2018!

January 25th, 2018 Posted by Uncategorized 2 comments on “It’s all about the conversation in 2018!”

It's All About the Conversation in 2018!

Here at The Social Lamb, we know that every cloud has a silver lining, and as your Social Media experts, we feel it is our duty to educate and inform you on everything that is happening in the online realm, so you can feel calm and confident that we’ve got you covered!


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The importance of marketing onl Facebook during the holidays

Why you shouldn’t STOP your Marketing over the Holiday Season

November 29th, 2017 Posted by Uncategorized 0 comments on “Why you shouldn’t STOP your Marketing over the Holiday Season”

Why You Shouldn't STOP Your Marketing Over the Holiday Season

Hello from The Lambs! We hope you are all getting excited for a busy and profitable Festive season as well as a well-deserved holiday. Something we’ve been noticing lately is that many businesses often choose to tone down or even take a break from their Social Media or online marketing efforts over the Festive Season and we can’t understand why!
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How social media and word of mouth can work together

How Social Media & Word of Mouth can work together to create MAGIC for your Business!

October 20th, 2017 Posted by Uncategorized 0 comments on “How Social Media & Word of Mouth can work together to create MAGIC for your Business!”

How Social Media & Word of Mouth can work together to
create MAGIC for your Business!

The more we operate within the online space, the more we see the amazing contribution that Social Media can be to Word of Mouth Marketing when done thoughtfully and strategically!  Social Media is an invaluable marketing and supporting tool for any business and over time, your online efforts will start to speak for themselves and if your product or service is truly exceptional, your Social Media following will grow and start to create something really special for your business in its own way.


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Random acts of marketing can lead to failed social media campaigns

A Random Act Of Marketing

September 29th, 2017 Posted by Uncategorized 0 comments on “A Random Act Of Marketing”

A Random Act Of Marketing

A random act of marketing is something that is unplanned, not budgeted for, often ill-executed and not well managed, a trap many of us can fall into, especially as a small business. For larger businesses or corporate firms with big budgets, it is easy to absorb some of the possible shortfalls that may come with a random or failed Social Media campaign, and some may even build a buffer for it into their advertising budget as there is always some level of uncertainty and experimentation when it comes to Social Media and online advertising.


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Facebook, Instagram, Linked In - it can be confusing deciiiding which social media platforms to choose for your business

Facebook, Instagram, LinkedIn… Eeek I don’t know!

July 20th, 2017 Posted by Social Media 0 comments on “Facebook, Instagram, LinkedIn… Eeek I don’t know!”

Facebook, Instagram, LinkedIn... Eeek I Don't Know!

In this Digital age, it is so easy to find yourself overloaded with information, especially when it comes to getting your Business or Brand out there and online. When you’re first starting out can be the time you allow yourself to experiment, have fun and get creative but with that said, if you have limited time and resources, it would benefit you to choose one platform and do it well! Many small businesses fall into the trap of trying to be everywhere at once but this only ends up making their brand seem haphazard and disjointed.


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