social media strategy Archives - The Social Lamb

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Posts tagged "social media strategy"

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5 Useful Social Media Marketing Tools for 2021

October 15th, 2021 Posted by Uncategorized 0 comments on “5 Useful Social Media Marketing Tools for 2021”

If you’ve been struggling to come up with creative and effective content ideas, you’ve come to the right place! We know finding inspiration to get things done at this time of the year is a challenge, so we want to help you stay on top of your game. Social Media is fun, rewarding and it really works when you invest time in constantly improving your content and strategy. There are many tools available online that can help your business improve its Social Media Marketing efforts to attract more clients. 

  1. AnswerThePublic

AnswerThePublic is a website that provides search insights directly from Google for free. You enter the keyword you want insights for, and this tool provides you with the top questions people search for in relation to your keyword. This is amazing for social media content creation as it’s so important to know what people actually want to know about a certain product or service. Once you know what people’s concerns are, you can create content that positions your product or service as the solution to their worries.

2.Unsplash

Ever struggle to find high quality pictures to post in relation to your brand’s personality? Unsplash is the answer. This website has thousands of free professional images shot by Photographers that you can download. The search bar allows you to find the image you need for a specific post, the best part is, you don’t even need to create an account. Many photographers have created their own portfolios on this website, and after a while, you realize which photographer’s images best capture your brand’s tone and aesthetic.

 3.Canva 

Canva is an easy-to-use graphic design tool that is free with the ability to upgrade to a paid subscription. This website/app is great for creating social media graphics, logos, posters and much more. What’s unique about Canva is that it provides editable predesigned templates that social media managers and content creators can use to help brands show up authentically and professionally online. You don’t need to be a graphic designer to create high-quality designs, you just need to familiarize yourself with the many hacks and tips available to make designing that much easier on the app. 

 4.YouTube

Nothing beats getting tips, updates and tricks directly from Social Media professionals around the world. YouTube is a platform where you can search for anything social media related and find the answers you’re looking for in video format. Social Media Managers use YouTube to share their knowledge and expertise while making money from their videos. Video content is easy to digest and you get to create playlists of videos you’ve watched that you want to refer to at a later stage. Whenever you’re unsure of something, just look it up on YouTube and find a video that correlates to your preferred style of learning. Some enjoy step-by-step tutorials while others enjoy watching someone get a task done in real-time. 

5.Online Social Media Training

Signing up for group training for your team or one-on-one training is a great way to learn from a Social Media Marketing Specialist. Social media is ever-evolving, every platform has regular updates and it’s not easy to stay up to date with how to best use each social media platform. Periodic social media training ensures that you stay in the loop when it comes to trends and best practices so your business can show up online and connect to its target audience. 

At The Social Lamb, we offer specialized Social Media Training online to help businesses understand how to best use social media platforms such as Instagram, LinkedIn and Facebook. We live, breathe and love social media – we’re passionate about helping your brand flourish online. Click here to get in touch with the Lambs for your next virtual training.

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Why and How to use Videos in your Social Media Strategy

September 14th, 2021 Posted by Uncategorized 0 comments on “Why and How to use Videos in your Social Media Strategy”

It’s no secret that video content is on the rise on Social Media. Videos have a way of educating and storytelling in a way that’s less time-consuming and more creative for the person receiving the message. Think about the evolution of memes to GIFs… Memes are great but we can all agree that GIFs just hit the nail on the head when it comes to helping you express how you feel! 

 

Pictures are still very effective as a part of your social media strategy! Think of pictures as the “what” and videos as the “how” when educating your target audience on your offerings. Pictures can serve as a catalogue while videos can show customers how to use your products and services. 

 

Why you should use videos in your social media marketing strategy as a business:

 

  1. Personify your business 

Your brand’s personality really gets to show up in video format. No matter how long or short a video is, you have the ability to entertain and drive conversations from your content. Customers are people, and they LOVE to be entertained and to feel like they can relate to the brand itself. It’s not all about selling, storytelling helps humans connect to brands and stay loyal to them. 

 

2. Grab attention in a few seconds

 

With customers spending so much time online in this day and age, concentration spans continue to decline. If your potential customer is not hooked from the first sentence of your post’s caption, the chances of converting them into a client are slim to none. Videos get people interested because of more than just the words – the colours, theme and energy of the video also help grab the attention of the viewer. 

 

3. Encourages social shares

 

Remember the last post that made you laugh until you cried, or moved you so much emotionally that you shared it on your WhatsApp or Instagram status for your friends and family to see… It was probably a video. Videos are better to share because they don’t require context, they provide enough information because it’s not just words, there are visuals too. 

 

How to use videos in your social media strategy to grow your brand:

 

  1. Stories

Instagram, Facebook and WhatsApp stories don’t need to be fancy, the more relatable and casual they are the better. A story can be as simple as a ‘behind-the-scenes’ snippet of you preparing your baked treats in your kitchen as a bakery owner or even just announcing specials you have running for the day. 

 

2. Short Videos – Reels

 

Short videos such as Instagram reels have been receiving a lot of engagement in 2021. The algorithm currently favours and assists pages that post videos in this format to be discovered by a wider audience in a shorter period of time. Businesses can also use these short videos to educate clients on how to use their products and services. 

 

3. Video Ads

 

Alternate between pictures and video adverts on social media platforms such as Instagram, Facebook and LinkedIn. These video ads don’t need to be long, but they definitely need to tell customers what you’re selling and how they’ll benefit from purchasing your products. Videos take longer to produce and that can cost you more time and resources but the return on investment is the increased traffic to your site.

 

At The Social Lamb, we want to be more than just an outsourcing company for your Social Media Marketing, we want to “belong” to your business, be part of the team, help you navigate the digital world and be an honest partner in your business strategy. We’re here to provide the creative assistance your brand needs. Click here to find out more about who we are and what we do. 

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Periodic Audits as a part of your Social Media Marketing Strategy

August 11th, 2021 Posted by Uncategorized 21 comments on “Periodic Audits as a part of your Social Media Marketing Strategy”

Have you ever wondered how Digital and Social Media Marketers know whether or not the marketing strategy at play is actually working? Data analysis is a crucial part of successful and effective Social Media Marketing. Social Media platforms provide insights in terms of numbers to show what has or hasn’t been working in your online promoting and marketing activities. It’s important to check how well your business’ social media pages are performing as you would check for any other type of advertising you have invested resources and money into. 

 

Business owners often have the misconception that social media works like magic and that their business needs to be trending online from a single post for social media to be a fruitful marketing tool worth investing in. Trending online is great, but trending does not always lead to brand loyalty from actual customers or even to sales. Social media marketing requires creativity, strategy, consistent efforts and audits for it to be successful. Focusing on trying to trend overnight is neglecting the potential of juicier and more profitable actions to take place on your socials such as increased engagement, product education, providing value and receiving feedback from customers or potential customers consistently. 

 

Periodic audits for social media provide information that includes: which posts perform better than others; who your online audience is in terms of demographic, and how successful your paid promotions and ad campaigns have been. This data allows your Social Media Strategist to do more of what works for your brand, providing value for clients while also creating leads for your business. Data from your Social Media pages can be analysed daily for ad campaigns and other paid promotional activities, however, analysing your overall social media performance periodically is more effective. 

 

At The Social Lamb, we provide our monthly clients with complimentary three-month Social Media Reports. We believe in providing value for our clients and helping them see the value that Social Media and Digital Marketing provide in actual numbers and growth graphs. We use the insights these reports provide to advise our clients in terms of their social media budget and strategy moving forward. Your Social Media Manager needs to be transparent about where your budget is being used and how effective the social media advertising efforts are. 


Click here to find out more about the social media packages we offer businesses. It doesn’t matter how large or small your current audience is, our team of innovative Social Media Managers and Copywriters are passionate about helping our clients attract potential customers, engage with them and convert them into sales leads. We’d LOVE to hear from you! For any questions you might have, please feel free to get in touch here.

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What Is a Social Media Strategy and Why Do You Need One?

July 17th, 2020 Posted by Uncategorized 0 comments on “What Is a Social Media Strategy and Why Do You Need One?”

What is a Social Media Strategy and Why Do You Need One?

A social media strategy is essentially an outline of what you plan to do on your platforms and the goals that you want to achieve through social media.

This plan should be made up of actions that will set you on the path to achieving your goals. Whether you love social media or find it rather daunting, a strategy serves to keep you on track and is a benchmark that shows you whether you are missing the mark or nailing it!

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The Social Lamb Creating Compelling Content Strategy That Works

Creating a Compelling Content Strategy that Works

July 25th, 2019 Posted by Social Media 0 comments on “Creating a Compelling Content Strategy that Works”

Creating a Compelling Content Strategy That Works

Sharing great content consistently is undoubtedly the bedrock of any effective social media strategy. But all the hard work your business has put into building your audience online can easily be undone if the content you share comes across as irrelevant or too “sales-y”.

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How social listening can improve online strategy

January 21st, 2019 Posted by Social Media 0 comments on “How social listening can improve online strategy”

How social listening can improve online strategy

Welcome to 2019! The year that promises to bring inordinate change and innovation in many areas. In the world of social media, it’s going to be all about how we use social listening to engage on the platforms we use. 
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5 common mistakes on business social media platforms

5 Common Mistakes Businesses Make On Social Media

May 23rd, 2018 Posted by Social Media 0 comments on “5 Common Mistakes Businesses Make On Social Media”

5 Common Mistakes Businesses Make On Social Media

Wow, this year is absolutely flying by and we thought it would be a great time to take stock and realign as we go into the second half of 2018. We’ve given you a lot of information this year so far on what you can do to maximise the impact of your Social Media efforts so here’s a summary of common mistakes we see online and what you can do to make sure you’re not making them!

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Engage your followers on Facebook and use it as a social engagement platform

It’s all about the conversation in 2018!

January 25th, 2018 Posted by Uncategorized 24 comments on “It’s all about the conversation in 2018!”

It's All About the Conversation in 2018!

Here at The Social Lamb, we know that every cloud has a silver lining, and as your Social Media experts, we feel it is our duty to educate and inform you on everything that is happening in the online realm, so you can feel calm and confident that we’ve got you covered!


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The importance of marketing onl Facebook during the holidays

Why you shouldn’t STOP your Marketing over the Holiday Season

November 29th, 2017 Posted by Uncategorized 0 comments on “Why you shouldn’t STOP your Marketing over the Holiday Season”

Why You Shouldn't STOP Your Marketing Over the Holiday Season

Hello from The Lambs! We hope you are all getting excited for a busy and profitable Festive season as well as a well-deserved holiday. Something we’ve been noticing lately is that many businesses often choose to tone down or even take a break from their Social Media or online marketing efforts over the Festive Season and we can’t understand why!
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How social media and word of mouth can work together

How Social Media & Word of Mouth can work together to create MAGIC for your Business!

October 20th, 2017 Posted by Uncategorized 0 comments on “How Social Media & Word of Mouth can work together to create MAGIC for your Business!”

How Social Media & Word of Mouth can work together to
create MAGIC for your Business!

The more we operate within the online space, the more we see the amazing contribution that Social Media can be to Word of Mouth Marketing when done thoughtfully and strategically!  Social Media is an invaluable marketing and supporting tool for any business and over time, your online efforts will start to speak for themselves and if your product or service is truly exceptional, your Social Media following will grow and start to create something really special for your business in its own way.


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