Social media targeting Archives - The Social Lamb

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Posts tagged "Social media targeting"

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Periodic Audits as a part of your Social Media Marketing Strategy

August 11th, 2021 Posted by Uncategorized 8 comments on “Periodic Audits as a part of your Social Media Marketing Strategy”

Have you ever wondered how Digital and Social Media Marketers know whether or not the marketing strategy at play is actually working? Data analysis is a crucial part of successful and effective Social Media Marketing. Social Media platforms provide insights in terms of numbers to show what has or hasn’t been working in your online promoting and marketing activities. It’s important to check how well your business’ social media pages are performing as you would check for any other type of advertising you have invested resources and money into. 

 

Business owners often have the misconception that social media works like magic and that their business needs to be trending online from a single post for social media to be a fruitful marketing tool worth investing in. Trending online is great, but trending does not always lead to brand loyalty from actual customers or even to sales. Social media marketing requires creativity, strategy, consistent efforts and audits for it to be successful. Focusing on trying to trend overnight is neglecting the potential of juicier and more profitable actions to take place on your socials such as increased engagement, product education, providing value and receiving feedback from customers or potential customers consistently. 

 

Periodic audits for social media provide information that includes: which posts perform better than others; who your online audience is in terms of demographic, and how successful your paid promotions and ad campaigns have been. This data allows your Social Media Strategist to do more of what works for your brand, providing value for clients while also creating leads for your business. Data from your Social Media pages can be analysed daily for ad campaigns and other paid promotional activities, however, analysing your overall social media performance periodically is more effective. 

 

At The Social Lamb, we provide our monthly clients with complimentary three-month Social Media Reports. We believe in providing value for our clients and helping them see the value that Social Media and Digital Marketing provide in actual numbers and growth graphs. We use the insights these reports provide to advise our clients in terms of their social media budget and strategy moving forward. Your Social Media Manager needs to be transparent about where your budget is being used and how effective the social media advertising efforts are. 


Click here to find out more about the social media packages we offer businesses. It doesn’t matter how large or small your current audience is, our team of innovative Social Media Managers and Copywriters are passionate about helping our clients attract potential customers, engage with them and convert them into sales leads. We’d LOVE to hear from you! For any questions you might have, please feel free to get in touch here.

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Defining & Reaching Your Target Market/Audience for Social Media Marketing

July 8th, 2021 Posted by Uncategorized 6 comments on “Defining & Reaching Your Target Market/Audience for Social Media Marketing”

A target market is a group whose need you aim to satisfy with your product or service. It’s who you’re aiming to sell your product/service to. There are so many different consumers in the market, all with unique needs. No one product can satisfy the needs of every customer in terms of quality, price and value. A target market isn’t only made up of people, it can also be made up of other businesses, organisations and intermediaries that buy your product in bulk. Continuous research needs to be conducted to better understand your target market and figure out how to create more products or services better suited for a more diverse market.


Getting to Know Your Target Audience


A huge part of marketing involves continuously getting to know your target market so that advertising to them is more effective. Digital marketing and social media marketing also require your business and social media managers to understand who the target audience is. When you are clear and concise about who your target audience is, you know which social media channels they’re active on. If you’re targeting millennials, you’ll most likely find them on Instagram and Facebook. Knowing where your target audience is active helps your social media manager optimize the advertising strategy to meet that audience exactly where they are. Businesses make the mistake of thinking that their consumers need to find them, when it’s the business that needs to do research and place themselves where they will be seen by the people who are most likely to buy from them or use their services.


Speaking To Your Audience


Any product or service, by definition, is something created as a solution to an existing problem. Advertising on social media needs to focus on the business’ offerings as solutions instead of just products. It’s about focusing on benefits more than features, and these benefits are specifically suited for a target audience. Getting to know your customers means understanding their pain points, desires and sometimes fears that are unique to them. Social media managers communicate with clients online in a tone that represents the business while also accommodating the target audience. Creative copywriting is essential as statements need to be phrased in a way that grabs the attention of your audience without being too ‘sales-y’. Coming up with captions that captivate and inspire engagement is an art and a skill that social media marketers have. It’s about keeping your clients engaged, invested, loyal and interested in your brand. 


Listen to Your Audience


Community management online also helps businesses get feedback from clients and address any negative feedback. The communications between your audience (potential and current clients) and your brand provide valuable insight that can be used to adapt products and services to meet the complex needs of your clients in the long run. Think of your target audience as your customer, treat them as such and be invested in getting to know them so you can show up for them in ways your competitors can’t. 


At The Social Lamb, we are a team of Creative Copywriters, Social Media Managers and Digital Marketers. We are equipped with the skills, industry knowledge and experience to help any business connect with its tribe online. We want to be part of your journey to growing your business and getting your offerings to the people who need them most. Connect with us so we can help you attract potential customers, engage with them and convert them into sales leads.

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Is Blogging Still Effective? SEO Blogging for Business Websites

June 8th, 2021 Posted by Uncategorized 7 comments on “Is Blogging Still Effective? SEO Blogging for Business Websites”

There have been a lot of online conversations and speculations around the usefulness of blogging for businesses in 2021. The topic is quite nuanced so there is no one-size-fits-all answer to the question of whether or not blogging is still necessary in today’s visuals-driven world. A better perspective to look into is how to use blogging more effectively to achieve your digital marketing goals as a brand and business.

 

The rise of social media has impacted how people prefer to consume information online. It’s no secret that visual storytelling in the form of pictures and videos is on the rise, but that doesn’t take away from the effectiveness of blogging when done with intention and strategy. It is true that traditional blogs aren’t getting as much traffic or engagement as they used to because of the amount of competition online, but also because of social media platforms such as YouTube. As a business, it is important to know what you can achieve and what you want to achieve by creating and posting content on any platform.

 

Blogging is a great way to educate your existing and potential clients on your field of work and your business’ core offerings. It’s all about being in tune with your target audience, answering their questions and helping them find solutions (your business) for their concerns. There is more to blogging than just providing free and valuable information to viewers, it’s also a way to help your website show up online, this is called Search Engine Optimization (SEO).The blog posts on a business website need to have the right keywords, links and headings to help google understand exactly what your business sells so that when users search for what you offer, your website shows up.

 

SEO blogging is a skill that requires lots of research, empathy and creativity. It’s about finding topics to write about that are worth reading, and articulating your message in a way that speaks to your target reader directly. It is very valuable to educate and to give back to the community, and blogging is a great way to achieve that. Blog posts are evergreen, which means that it’s information that you have contributed online that will remain there for a very long time. Quality over quantity definitely applies when it comes to long-form copywriting and storytelling.

 

As with any other type of marketing, digital marketing also requires a strategy. Your blog posts, email marketing, google ads and social media marketing should all work hand-in-hand to make your business more visible online. You need to know exactly what you want people to do after they’ve read your blog, which is usually to inquire about your services or to actually make an online purchase from your website. At The Social Lamb, we assist businesses improve their online visibility over time. Our Copywriters are not only skilled in writing social media captions that inspire engagement and brand loyalty but also long-form text such as SEO optimized blogging and seasonal newsletters.

 

The Social Lamb offers a variety of services to help you stand out from your competition on social media platforms and on Google. We’d love to hear from you, get in touch with us here via email or phone call during working hours. Give the FAQ section of our website a read to get some of your questions answered.

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Common Misconceptions about Social Media Marketing

May 5th, 2021 Posted by Uncategorized 545 comments on “Common Misconceptions about Social Media Marketing”

We’re all familiar with how to use social media to connect with friends and family online, but social media as a marketing tool for business is a whole different ball game. Similarly to all types of marketing, Social Media Marketing requires mindfulness, strategy, time and resources. The easy accessibility of apps such as Instagram, Facebook and Linkedin has led to a number of common misconceptions being formed by Small Business Owners about social media marketing.

 

Social Media Marketing is Free

 

Time is a currency. As a business owner, the time you spend trying to grow online can be used to improve your core business offering. Joining social media platforms might be free, but the skills and resources required to manage your social media pages are definitely not. It’s also important to note that different social media platforms have tools that allow you to run paid ads.

 

My Customers aren’t on Social Media

 

People from a variety of demographics are active on social media. Facebook alone has over 3 billion active users. Remember that your clients are people who are social and have interests outside of your business or sector, why not offer value to them on the platforms that are easily digestible, accessible and convenient? There are many reasons why social media is important for your business – we are well within the digital age and people are spending more time online.

 

It’s all about Going Viral

 

The obsession with going viral on social media is closely linked to the misconception that social media marketing success happens overnight. Going viral leads to an increase in the number of followers your page gets from just one post but it doesn’t necessarily guarantee brand loyalty or a significant increase in customers. At The Social Lamb, we do content creation, community management, hashtag research and prepare data reports which ensure that you stay consistent online as your social media pages grow and generate more leads.

 

The Only Key to Success on Social Media is Posting Often

 

‘Quality over quantity’ definitely applies when it comes to posting content on your social media platforms. Your posts need to be customer-centric, educational and worth engaging with. Social media is about creating value for your target audience, it’s about engaging with them and not talking at them. Tact, strategy and creativity are all essential in social media marketing so posting too much can actually be detrimental to your social media goals. When the focus is only on selling, that content is no longer enjoyable to your audience.

 

We’re passionate about creative storytelling, educating and helping businesses grow online. We also offer Social Media Training to give you tips and tricks on how to flourish on social media platforms such as Instagram, Facebook and LinkedIn. Click here to find out more about how we help businesses shake things up on social media.