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5 Useful Social Media Marketing Tools for 2021

October 15th, 2021 Posted by Uncategorized 1 comment on “5 Useful Social Media Marketing Tools for 2021”

If you’ve been struggling to come up with creative and effective content ideas, you’ve come to the right place! We know finding inspiration to get things done at this time of the year is a challenge, so we want to help you stay on top of your game. Social Media is fun, rewarding and it really works when you invest time in constantly improving your content and strategy. There are many tools available online that can help your business improve its Social Media Marketing efforts to attract more clients. 

  1. AnswerThePublic

AnswerThePublic is a website that provides search insights directly from Google for free. You enter the keyword you want insights for, and this tool provides you with the top questions people search for in relation to your keyword. This is amazing for social media content creation as it’s so important to know what people actually want to know about a certain product or service. Once you know what people’s concerns are, you can create content that positions your product or service as the solution to their worries.

2.Unsplash

Ever struggle to find high quality pictures to post in relation to your brand’s personality? Unsplash is the answer. This website has thousands of free professional images shot by Photographers that you can download. The search bar allows you to find the image you need for a specific post, the best part is, you don’t even need to create an account. Many photographers have created their own portfolios on this website, and after a while, you realize which photographer’s images best capture your brand’s tone and aesthetic.

 3.Canva 

Canva is an easy-to-use graphic design tool that is free with the ability to upgrade to a paid subscription. This website/app is great for creating social media graphics, logos, posters and much more. What’s unique about Canva is that it provides editable predesigned templates that social media managers and content creators can use to help brands show up authentically and professionally online. You don’t need to be a graphic designer to create high-quality designs, you just need to familiarize yourself with the many hacks and tips available to make designing that much easier on the app. 

 4.YouTube

Nothing beats getting tips, updates and tricks directly from Social Media professionals around the world. YouTube is a platform where you can search for anything social media related and find the answers you’re looking for in video format. Social Media Managers use YouTube to share their knowledge and expertise while making money from their videos. Video content is easy to digest and you get to create playlists of videos you’ve watched that you want to refer to at a later stage. Whenever you’re unsure of something, just look it up on YouTube and find a video that correlates to your preferred style of learning. Some enjoy step-by-step tutorials while others enjoy watching someone get a task done in real-time. 

5.Online Social Media Training

Signing up for group training for your team or one-on-one training is a great way to learn from a Social Media Marketing Specialist. Social media is ever-evolving, every platform has regular updates and it’s not easy to stay up to date with how to best use each social media platform. Periodic social media training ensures that you stay in the loop when it comes to trends and best practices so your business can show up online and connect to its target audience. 

At The Social Lamb, we offer specialized Social Media Training online to help businesses understand how to best use social media platforms such as Instagram, LinkedIn and Facebook. We live, breathe and love social media – we’re passionate about helping your brand flourish online. Click here to get in touch with the Lambs for your next virtual training.

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Social Media Trends 2021

February 4th, 2021 Posted by Uncategorized 0 comments on “Social Media Trends 2021”
Woman typing on phone in front of laptop

Social Media Trends 2021

2020 was a year of big changes and transformation. As we entered lockdown, we became increasingly reliant on social media and digital platforms to run our businesses, connect with family and friends, do our shopping, help others in need and have fun. With more businesses and customers on social media, it can be difficult to stand out and engage with your audience. This is where a social media strategy comes in. Knowing current social media trends and incorporating them into your strategy can fuel your marketing and help you to stand out online.

 

Video Continues to Rise

 

Video is one of the most engaging forms of marketing content, and its use will only continue to increase. Social media platforms are placing greater emphasis on video content, and one of these examples is Instagram Reels. Reels are an exciting way to create 15 to 30 second long video clips. What makes them fun and engaging is that you can add music and text to these videos too!

 

Social Commerce

 

As we adapted to the new normal, businesses had to pivot to drive sales through online platforms. Facebook and Instagram Shopping have revolutionized the shopping experience, allowing customers to purchase products they have seen in a post without having to leave the app. This is not only convenient for customers, but it also provides businesses without an eCommerce store the capabilities to effectively sell products online. With more customers preferring contactless shopping, we are going to see more marketers and business owners turning to these platforms to drive sales.

 

Humanise Your Brand

 

As the world has faced many challenges over this past year, customers have also been mindful of the messaging and conversations that brands are having around world events. People value authenticity and transparency in the brands that they support. Humanising your brand in what it stands for and having thoughtful and meaningful conversations with your audience, is key to building their trust and increasing your brand awareness as a company that cares about people. This year, we can expect more customers to choose brands based on authenticity and transparency, and to hold brands accountable to what they stand for.

 

Going Live

 

Unable to host in-person events, many businesses were forced to take their conferences and events online. Facebook, Instagram and Twitter give your business the opportunity to host and stream live events, Q&A sessions, interviews, tutorials and other types of content. Not only has live streaming enabled businesses to continue hosting events, but it has kept audiences engaged with brands and helped to broaden the reach by bringing events to followers who otherwise may not be able to attend.

 

Revolutionising Customer Experience

 

What made your customer experience unique? Perhaps it was ambient music and lighting in your store? Or a free cup of coffee? All of these elements that have helped to shape customer experiences may not be feasible anymore, which means that businesses are turning to social media to create unique and personalized experiences and to improve customer service. How businesses interact with their customers online and how they respond to their queries and complaints, will shape customer experience and perception.

 

While the list of social media trends goes on, it is important to recognise what is best for your business. Take the time to do research and understand your customers’ online behaviour and social media data, this will help you to determine which trends to prioritise and include in your strategy.

 

If you need help navigating these new trends or wrapping your head around social media, The Lambs have got your back!

social media trends for 2020 by The Social Lamb

Social Media Trends for 2020 and Beyond!

January 17th, 2020 Posted by General 0 comments on “Social Media Trends for 2020 and Beyond!”

Social Media Trends for 2020 and Beyond!

Well, we’ve made it to the year 2020, and above all else, this feels like a year of CHANGE! 

Whether that be changing up your social media strategy, looking at how you engage with your audience differently, or asking yourself how your efforts on social can be more targeted and more effective in expanding your audience, and ultimately bringing in new customers and new business.

To ensure businesses remain competitive in this rapidly evolving consumer landscape, they should be asking themselves questions such as: ‘How do we make sure our content lands with our customers? How do we improve our messaging so it resonates more with our audiences? And how can we use social media to be even more of service to our customers this year?

Customers of the future expect better service delivery and more real-time feedback than ever before. So how can business and brands use social media platforms to connect more closely with their audiences in a way that creates impact and effectiveness? Here are some ways:

Use Social Media for Customer Service

Social media has evolved from a place to connect and share content with family and friends, to a sales and marketing tool, a product discovery platform, and, more recently, even a customer service channel. Take advantage of the real-time, direct nature of social platforms to give your customers access to your service teams so they can get the assistance they need quickly and efficiently.

Focus on Personalisation & Use Local Targeting

Although it may not be possible to create tailor-made content for every customer group, it will be important to ensure that your business is using location-based advertising as much as possible to take advantage of local customers and markets.

Continue Using User-Generated Content

Invite your audience into your world. Get their feedback. Ask them to be a part of creating and telling the story of your brand online. This helps to build credibility and a sense of authenticity about your product or service.

Create a Community

Creating a community will continue to be important this year. Establish your values, and talk about them often to draw those who hold the same values closer. This will establish a sense of loyalty and trust with your customers.

Be More Sensitive to the way Your Business Collects Users’ Data

As users become more aware of topical issues like data ethics and privacy, businesses and brands should expect tighter regulation and restrictions on certain platforms regarding access to users’ data and should be considering how they can collect and use user data in the most respectful way.

Here at The Social Lamb, we’re super excited to get to know even more of you this year. We look forward to using our expertise and experience to help bring your business or brand into the future!

The Social Lamb can help your business to plan your social media strategy

The importance of strategy to your Social Media plan

August 29th, 2017 Posted by Social Media 0 comments on “The importance of strategy to your Social Media plan”

The Importance of Strategy to Your Social Media Plan

Very often, due to limited time or resources, small businesses can make the mistake of knowing that they have to post something on their Social Media accounts, but failing to do so with any real thought or strategic know-how. Many people think that posting something is better than nothing at all but an ill-considered or haphazard post can often leave your followers confused and wondering about your brand’s messaging and direction in general.


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