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5 Useful Social Media Marketing Tools for 2021

October 15th, 2021 Posted by Uncategorized 0 comments on “5 Useful Social Media Marketing Tools for 2021”

If you’ve been struggling to come up with creative and effective content ideas, you’ve come to the right place! We know finding inspiration to get things done at this time of the year is a challenge, so we want to help you stay on top of your game. Social Media is fun, rewarding and it really works when you invest time in constantly improving your content and strategy. There are many tools available online that can help your business improve its Social Media Marketing efforts to attract more clients. 

  1. AnswerThePublic

AnswerThePublic is a website that provides search insights directly from Google for free. You enter the keyword you want insights for, and this tool provides you with the top questions people search for in relation to your keyword. This is amazing for social media content creation as it’s so important to know what people actually want to know about a certain product or service. Once you know what people’s concerns are, you can create content that positions your product or service as the solution to their worries.

2.Unsplash

Ever struggle to find high quality pictures to post in relation to your brand’s personality? Unsplash is the answer. This website has thousands of free professional images shot by Photographers that you can download. The search bar allows you to find the image you need for a specific post, the best part is, you don’t even need to create an account. Many photographers have created their own portfolios on this website, and after a while, you realize which photographer’s images best capture your brand’s tone and aesthetic.

 3.Canva 

Canva is an easy-to-use graphic design tool that is free with the ability to upgrade to a paid subscription. This website/app is great for creating social media graphics, logos, posters and much more. What’s unique about Canva is that it provides editable predesigned templates that social media managers and content creators can use to help brands show up authentically and professionally online. You don’t need to be a graphic designer to create high-quality designs, you just need to familiarize yourself with the many hacks and tips available to make designing that much easier on the app. 

 4.YouTube

Nothing beats getting tips, updates and tricks directly from Social Media professionals around the world. YouTube is a platform where you can search for anything social media related and find the answers you’re looking for in video format. Social Media Managers use YouTube to share their knowledge and expertise while making money from their videos. Video content is easy to digest and you get to create playlists of videos you’ve watched that you want to refer to at a later stage. Whenever you’re unsure of something, just look it up on YouTube and find a video that correlates to your preferred style of learning. Some enjoy step-by-step tutorials while others enjoy watching someone get a task done in real-time. 

5.Online Social Media Training

Signing up for group training for your team or one-on-one training is a great way to learn from a Social Media Marketing Specialist. Social media is ever-evolving, every platform has regular updates and it’s not easy to stay up to date with how to best use each social media platform. Periodic social media training ensures that you stay in the loop when it comes to trends and best practices so your business can show up online and connect to its target audience. 

At The Social Lamb, we offer specialized Social Media Training online to help businesses understand how to best use social media platforms such as Instagram, LinkedIn and Facebook. We live, breathe and love social media – we’re passionate about helping your brand flourish online. Click here to get in touch with the Lambs for your next virtual training.