The Future of Social Media and How to Make Sure your Business is Ready
This month, we’re looking to the future, and what you can start implementing in your business and your online strategy to ensure that you’re able to take full advantage of future developments within online platforms and systems as they happen.
Social Media in general is, happily, becoming more geared towards user engagement, (see our blog on Facebook’s News feed update). Brands are figuring out that it pays to listen to their customers and realising that the real magic of what Social Media platforms can offer is two-way engagement and shared conversation. In the future, we see brands and businesses having access to far more sophisticated reporting, data analytics and insights which has the potential of informing how they engage and connect in an incredibly powerful way.
As the world around us becomes more and more automated and devices and robots do more now than ever before, we will begin to realise that being human is our most valued commodity and start to embrace our innate human-ness as individuals and as teams. So learn how to empower your people, encourage them to collaborate, and share; become more aware of what makes your business and your people unique and use technology to support you and spread your message.
As users are calling for brands to be more accountable, we’ll see the rise of the social call-out culture that has begun with viral hashtag campaigns like #MeToo and #NeverAgain. Consumers automatically turn to social when they have something to say, and use Social networks as a chance to be heard, especially when they feel they’ve been wronged. Being transparent and honest online is key, even when you mess up – harness the power of Social Media to create an open forum and ask the questions other people are afraid to ask to invite conversation.
Something you may have heard us say before that can really contribute to the future of your brand / business is to pick a couple of platforms that work for you and do them well! We truly believe that investing time and effort into mastering your chosen platforms, and building a solid audience will mean that when social platforms decide to change and evolve, you won’t be negatively affected. If Instagram really works for you, invest in a good camera, do a Photoshop course or get a professional photographer to assist you with your images. If your target market interacts on LinkedIn, spend time writing great quality blogs and make sure you engage meaningfully with other business people on the platform. Do the research, stay up to date with what is happening in the world of business, technology and media, and above all, stay curious!
At The Social Lamb, we are here to support you with everything we’ve learnt and experienced, and we pride ourselves on being able to offer you a platform of knowledge and expertise that truly enhances your Social Media presence in every way.
Our business is making sure you get to create yours. Chat soon. The Lambs x