The Importance of Outsourcing your Social Media and the
benefits of using a Specialist Agency
In this day and age, in our hyperconnected digital environments, it is becoming increasingly more complex to navigate the realm of Social Media and online marketing.
As new platforms emerge and those we know continue to change and shift focus, it can often be almost impossible to concentrate on establishing a strong presence online, whilst at the same time creating and implementing an effective online strategy and focus on running your business all at the same time.
Because of these factors as well as the added demands and pressure on businesses to create and innovate at a faster pace than ever before, more and more businesses and brands are choosing to outsource their Social Media to specialist agencies, who have the skill and ability to deliver a great service, with the utmost professionalism and expertise.
Whilst many people may have the point of view that outsourcing to a specialist agency is costly, if you do the math, you will undoubtedly find it more cost-effective than hiring an in-house professional to provide a similar service. Sadly, all too often the Social Media Marketing role is allocated to someone who has many other duties to fulfil and is not performed to a very high standard, if even at all.
If you do choose to work with a specialist Social Media agency, your business or brand will have the benefit of being exposed to many other services such as brand guidance, design, website upgrades and strategic conversations, and more expertise and professionalism will start to permeate into other aspects of your business as well, especially if you’re the kind of business-owner that is looking for change, growth and innovation within your company. Specialist agencies also have the ability to apply learnings from a much broader and more diverse range of clients which allows them to very quickly see what works and what doesn’t work exposing your business or brand to a very high level of data and learning.
As a specialist service, your Social Media agency should always ensure that they are up to date and on the cutting edge of trends, to be well-equipped to advise you in the best way and ensure that your Social Media portfolio is managed effectively and growing steadily in momentum. They should also have the ability to provide you with regular reporting and insights on the performance and growth of your portfolio, as well as give you regular strategic updates, in alignment with trending topics and Social Media best practise. This will give you the ability to assess your return on investment as well as other key performance indicators, allowing you to be strategic and smart about how and where to allocate your online spend.
At The Social Lamb, we are absolutely committed to growing your business and managing your Social Media portfolio with the utmost professionalism and care. We are constantly pushing ourselves to ask more questions, be more curious and ultimately be more effective in what we do. For more information email us at firstname.lastname@example.org or call us on 071 421 6302!
Baaaaaaah for now xxx