Why Should You Outsource Your Social Media?
Some companies still don’t understand the seriousness of Social Media or online marketing and how, if done incorrectly, it can affect your brand image. Too many business owners ask their PA’s, receptionists or interns to manage their online presence without realizing the consequences.
Below are some points of why you should consider hiring a professional to look after your Social Media:
One of the main benefits of outsourcing your Social Media is that it will be consistent and won’t be ‘put-a-side’ when things get busy and something more important comes around, causing your businesses Social Media pages to be posted on once a month. Consistency is key when it comes to your online strategy.
2. 24/7 surveillance
People on Social Media do not stop… and neither should your business online! Unlike the person you may hire for 8 hours a day, 5 days a week and they then go home for a relaxing weekend; not realizing the damage that can be caused online, whilst they are “off-duty”. The peace of mind knowing that there is a professional looking after your businesses Social Media pages 24/7 will give you peace of mind.
3. Ever changing world, know the Social Media trends
Social Media changes on a daily basis, therefore ensuring that continuous training is given to whomever is doing your Social Media in house can be costly in time and money for you. By outsourcing your Social Media, you are guaranteed that we are up to date and know what is new and what is still to come regarding trends and content!
4. Campaigns and Strategies
Having a strategy online is vital – rather than just posting when you remember to and when something interesting comes up!
5. Outside perspective
Often being in your business, it is difficult to speak about your products, what makes you unique and how to describe what it is you do. Getting an outside perspective is often very important and posts that we would come up with, you would never have thought of!
To end off, we think it is important to remember that your time, money and resources should be used in your business to better the business – why not let us do what we are good at doing and you do what you are good at doing!
The Social Lamb – Your Social Media Manager